The Nike 'Unlimited Courage' Ad Stars the First US Transgender Olympian
Hayley McGlone — August 9, 2016 — Special
Nike's latest addition to its 'Unlimited' campaign is the 'Unlimited Courage' ad that features Chris Mosier, the first transgender Olympian.
Chris Mosier is the first transgender Olympian to be part of Team USA at the Olympic Games. The ad featuring Mosier was given the title Unlimited Courage because of his "unlimited determination and spirit to become the first openly trans athlete to earn a spot on a US men's national team."
The ad features a narrator asking Chris a series of questions about the challenges he faced in becoming the first transgender Olympian for the US team. The overall theme of the ad is that Chris Mosier didn't know if he'd be able to be competitive or be accepted, but that he didn't give up anyway.
Chris Mosier is the first transgender Olympian to be part of Team USA at the Olympic Games. The ad featuring Mosier was given the title Unlimited Courage because of his "unlimited determination and spirit to become the first openly trans athlete to earn a spot on a US men's national team."
The ad features a narrator asking Chris a series of questions about the challenges he faced in becoming the first transgender Olympian for the US team. The overall theme of the ad is that Chris Mosier didn't know if he'd be able to be competitive or be accepted, but that he didn't give up anyway.
Trend Themes
1. Transgender Representation - The inclusion of Chris Mosier as the first transgender Olympian showcases a growing trend of increased representation and visibility of transgender individuals in various industries.
2. Inclusive Marketing - Nike's 'Unlimited Courage' ad demonstrates a trend of brands using inclusive marketing strategies to connect with diverse audiences and promote social acceptance.
3. Overcoming Challenges - The ad highlights the trend of celebrating individuals who overcome personal challenges, inspiring others to persevere in the face of adversity.
Industry Implications
1. Sportswear - The sportswear industry can leverage the trend of transgender representation to create inclusive and diverse advertising campaigns that resonate with consumers.
2. Advertising - The advertising industry has an opportunity to embrace inclusive marketing strategies and feature underrepresented individuals like Chris Mosier to appeal to a wider range of consumers.
3. Social Advocacy - The rise of the trend of overcoming challenges can create innovative opportunities for social advocacy organizations and nonprofits to champion inclusivity and support individuals facing adversity.
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