Nike Partnered with the City of Rio to Revitalize Sports Programs
Hayley McGlone — August 15, 2016 — Social Good
References: news.nike & designboom
Nike is partnering with the city of Rio to revitalize sports programs in underprivileged areas of the city.
Nike is planning to update and equip 22 sporting sites across Rio, most of which are in low-income areas. The sites are being named 'Olympic Villages' after Rio hosting the 2016 Olympic Games. Nike is aiming to increase access to sports and physical activity for kids in under-resourced areas. Nike is providing training and equipment for PE teachers and equipment for the 'Olympic Village' sites. Nike is aiming to provide 40,000 pieces of product and equipment and 1,000 employee volunteer hours per year for the next five years.
The Nike and Rio partnership to develop the city's sports programs is part of Nike's commitment to helping underprivileged kids even after the Rio Olympic Games are completed.
Photo Credits: designboom, news.nike
Nike is planning to update and equip 22 sporting sites across Rio, most of which are in low-income areas. The sites are being named 'Olympic Villages' after Rio hosting the 2016 Olympic Games. Nike is aiming to increase access to sports and physical activity for kids in under-resourced areas. Nike is providing training and equipment for PE teachers and equipment for the 'Olympic Village' sites. Nike is aiming to provide 40,000 pieces of product and equipment and 1,000 employee volunteer hours per year for the next five years.
The Nike and Rio partnership to develop the city's sports programs is part of Nike's commitment to helping underprivileged kids even after the Rio Olympic Games are completed.
Photo Credits: designboom, news.nike
Trend Themes
1. Revitalized Sports Programs - Partnering with cities and local governments to revamp underprivileged areas and create more opportunities for children to participate in sports.
2. Corporate Social Responsibility Programs - More corporations are creating programs focused on sustainability, social equity, and environmental concerns that positively impact communities.
3. Community Partnership Initiatives - Collaboration between local governments, businesses, and community groups in efforts to improve a community's overall wellbeing and drive economic growth.
Industry Implications
1. Sportswear Industry - Development of new athletic gear and sportswear specifically designed for disadvantaged areas and children to improve sports participation.
2. Nonprofit Industry - Organizations focused on providing opportunities for underprivileged youth in sports, particularly those situated in areas affected by socioeconomic issues.
3. Education Industry - Providing funding and resources to train Physical Education teachers in underprivileged schools and areas to bridge the gap in access to sports programs.
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