Nike's 'Come Out of Nowhere' Campaign Celebrates All the Underdogs
Hayley McGlone — October 27, 2016 — Lifestyle
References: bleacherreport & adweek
Nike's newest ad 'Come out of Nowhere' with LeBron James celebrates and encourages all the underdogs to believe in themselves.
LeBron repeatedly says "you're not supposed to..." but that doesn't stop any of the athletes featured in the ad from playing the game. All of them are athletes who weren't "supposed" to escape their neighborhoods or even go pro, and all of them are wearing LeBron's number 23. The ad finishes with a cameo by James as he walks out onto the basketball court.
While the ad encourages all NBA hopefuls to keep pursuing their dreams, it also speaks to the Cavaliers being the underdogs in last year's NBA season and winning anyway. The ad debuted the same night as the Cavaliers season opener against the Knicks.
LeBron repeatedly says "you're not supposed to..." but that doesn't stop any of the athletes featured in the ad from playing the game. All of them are athletes who weren't "supposed" to escape their neighborhoods or even go pro, and all of them are wearing LeBron's number 23. The ad finishes with a cameo by James as he walks out onto the basketball court.
While the ad encourages all NBA hopefuls to keep pursuing their dreams, it also speaks to the Cavaliers being the underdogs in last year's NBA season and winning anyway. The ad debuted the same night as the Cavaliers season opener against the Knicks.
Trend Themes
1. Underdog Empowerment - Explore opportunities to create advertising campaigns that celebrate and encourage underdogs to believe in themselves, inspiring and empowering individuals from all walks of life.
2. Inclusive Narratives - Embrace diverse stories and celebrate individuals who defy expectations and overcome obstacles, promoting inclusivity and breaking cultural stereotypes.
3. Personalized Branding - Utilize personalization techniques in advertising campaigns to create a sense of connection and relatability with customers, highlighting shared values and aspirations.
Industry Implications
1. Sports Apparel - Sportswear companies can leverage underdog narratives to connect with athletes and inspire them with stories of perseverance, determination, and success.
2. Advertising - The advertising industry can develop innovative strategies to promote inclusion and diversity by featuring underdogs in their campaigns, tapping into the emotive power of overcoming adversity.
3. Entertainment - Film and television production companies can create compelling narratives that showcase underdog stories, capturing the hearts and minds of audiences with stories of triumph over adversity.
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