While outwear is more commonly exposed to the world, flashy underwear designs are a perfect way to make undergarment shopping more fun. Some quirky designs on the market feature exuberant colors and crazy patterns, while others even incorporate electronics into their design. These high-tech undies can do everything from increasing pleasure through vibrations to hunting for husbands using a radar device. Regardless of their purpose, it's clear that no product is immune to technology's speedy advance.
Some less high-tech undergarments, but still quirky and innovative, include the booze bag boxers and Gaelic loincloths. The booze bag boxers hide packs of alcoholic within its folds of fabrics, making for easy access and extreme discrepancy. For Scottish folks, the Gaelic loincloth is a hilarious way to pay tribute to a centuries-old culture while baring it all.
Each of these flashy underwear designs brings something new to the lingerie market. They make is easy to see what's gaining popularity, what's coming back after a decade-long absence and what might appear in the future.
35 Flashy Underwear Designs
35
Lingerie-Clad Hotel Heiresses
The Paris Hilton for FHM Photo Shoot is Insanely Hot
34
Peekaboo Lingerie Editorials
The Zuzana Gregorova Elle Russia Shoot is Sultry and Seductive
33
Hazy Lingerie Spreads
The Elle France April 2012 Martensen Feature is Daring
32
Underwear as Outerwear
The 'Inside Out' Amica Italy Editorial Turns Things Around
31
Electrically Illuminated Lingerie
A Raver Girl Can Highlight Her Assets with a Light-Up Bra
30
Meat Chart Underwear
These Charted Boxer Briefs Help in Highlighting Parts
29
Ultra-Comfortable Separating Skivvies
MyPakage Uses an Unexpected Design for Freedom to Move
28
Booze Bag Underwear
The Freedom Flask Allows Users to Drink Alcohol Where Ever They Choose
27
Sliced Sketched Couture
The Elvira ‘t Hart’ Laser Cut Design Pieces are Wearable Drawi
26
Evolutionary Corsets
The Hubert Barrere Corset Collection Tells the Story of the Undergarment
25
Fruit-Infused Lingerie
The L'Officiel Paris November 2011 Issue Gets Wildly Tempting
24
Sheer Leggings as Outerwear
'The Neo Blitz Kids' in 160G Magazine Show off Fresh Punk Fashion
23
Futuristically Illuminated Undergarments
The Glow-in-the-Dark Corset will Light Up the Dance Floor
22
Bare Back Bows
The Wish Report Brazil Valentina Zelyaeva Editorial Shows Laced-Up Lingerie Looks
21
Husband Hunting Bras
Engagement Ring Stops Timer & Plays Wedding March
20
Plastic Pin-Up Editorials
The Var Magazine 'Fierce Creature' Photoshoot Displays Daring Captures
19
Fashion Diapers
S/S 09 Designers are Reviving Short Shorts
18
Iconic British Figure Lingerie
Show Off Your Regal Bits with the Ladies Panties by Twisted Tee
17
Eye Candy Underwear Campaigns
Junior Ottoni New Captain Spring 2010 Ads Sell Via Distraction
16
Color Block Mirdles
The John Galliano Fall 2010 Show Puts More Men in Corsets
15
Oversized Bras
‘A Long Story' Features Yoshikazu Yamagata's Finest Work
14
Weight Loss Underwear
Shed Those Pounds Simply by Wearing the MXP Calorie Shaper Pants
13
Color-Popping Underwear Ads
The Diesel Beachwear/Underwear Spring/Summer 2012 Campaign Shows Skin
12
Gaelic Loincloths
Show Off Your Scottish Pride with the Greg Homme Kilt Thong
11
Zestful Zebra-Print Lingerie
The Roberto Cavalli SS11 Campaign Features a Fierce Elisabetta
10
Masculine-Designed Hosiery
Hommemystere Designs Men's Lingerie for Men of the World
9
Tornado Fashion Kits
Glam Natural Disaster Survival Kit Includes Edible Undies
8
Secret Compartment Underwear
The Scottevest Travel Boxers Keep Possessions Safe and Secure
7
Comic Panel Man Panties
Wear the Pull-In Underwear x Marvel Collection with Justice
6
Beer Gut-Concealing Undergarments
Manx Takes Female Body Shaper Apparel and Targets it to Men
5
Vibrating Undergarment Apps
Durex Fundawear Helps Couples Regain the Sense of Touch While Apart
4
Grim Radiograph Garments
The Calvin Klein Bold 'X-Ray' Boxers Are Limited Edition
3
Electrical Shock Underwear
The Smart e-Pants Combats Bedsores for Injured and Paralyzed Patients
2
Tattletale Underpants
SIMsystem Reports Incontinence to Caregivers
1
Alcoholic Undergarment Sets
The Sensual 'Hot Perlage Private' Kit Will Spice up Your Evening
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Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Dirty-Resembling Luxe Undergarments
WILLY CHAVARRIA Presents the DIRTY WILLY UNDERWEAR
Elegant High-Waisted Panties
Bloomers Intimates Launches the Cougar Lace Le French Cut Briefs
Frilly Feminine Swimwear
Hunza G Introduces a New Swimwear Collection for Summer 2024
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
Biodegradable Undergarments
Sparepair's Underwear are Crafted from Eco-Friendly Fabric
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Phosphorescent Color-Changing Jackets
The Vollebak Firefly Jacket is Crafted with Five Layers
Edgy Lingerie Collabs
Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Electric-Hued Luggage Collections
The Away Neon Collection is Available for a Limited Time
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Light-Up Kidswear
Go-Glow by PatPat Features Fabric-Illuminating Technology
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Eco-Conscious Sugarcane Bras
Walmart Launches a New Sugarcane-Derived Lingerie Collection
Comfort-Focused Stylish Jumpsuits
Popilush Has Unveiled a New Collection of Jumpsuits
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Stylish Performance-Driven Apparel
AETHER Has Introduced the Motion Collection
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Stylish UPF Clothing
Claudent Combines Sun Protection with Ultra-Stylish Sensibilities
Y2K Butterfly Swimsuits
Londre Bodywear Introduces the Reversible Blue Butterfly Minimalist Suit
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
Inaugural Athleisure Collections
Hey Harper Expands from Jewelry to Chic Athleisure
Color-Centric Underwear Sets
Hanky Panky x Pantone Color of the Year Revisits Influential Hues
Festive Organic Cotton Intimates
The Cou Cou Holiday Collection Has Just Dropped
Charitable Feasting Trousers
Irn-Bru Debuts a Pair of Festive Feasting Trousers for Charity
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Inclusive Undergarment Lines
Taimi Debuts a Gender-Affirming Undergarments Capsule with Urbody
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Public Transit-Themed Swimwear
Transport for London and Budgy Smuggler Partnered on a Collection
Upcycled Bridal Intimates
Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Chic Streetwear Fashion Collections
Homme+Femme Recently Debuted Its Spring/Summer 2023 Line
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Bold Statement Boxers
KSUBI Recently Launche the New Royalty Boxer Briefs
Earthy Skincare Dusting Powders
Lush's Silky Underwear Smells Like Earthy Vetiver & Creamy Jasmine
Luggage-Honoring Fashion Collections
The Louis Vuitton 'Flight Mode' Collection is Travel-Ready
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Eye-Catching Green Swimwear
Londre Bodywear Launches a New Coloway for Three of Its Classic Styles
Cheeky Holiday Collections
Fruit of the Loom Introduces the Conversation Stoppers Collection
Understated Luxury Menswear
Coofandy's New Collection Brings Quiet Luxury to Modern Men
Tracker-Concealing Underwear
'TreasureTrace' Underwear Keeps Parents Informed of a Kid's Location
Colorful Undergarment Sets
PANTONE Joins Hanky Panky on a Colorful Collaboration
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Sophisticated Summer Fashion Collections
BoohooMAN Introduces Its Summer Nights Collection
Stylish Menstrual Undergarments
Saalt Debuts a Menstrual Underwear Collection at Target Locations
Wearable Sexual Wellness Products
The Eddie by Giddy is a Non-Intrusive Solution for ED Symptoms
Sculpting Shapewear Additions
YITTY Debuts a New Inclusive Shapewear Collection Called 'Ultralift'
Cozy Chic Holiday Pajamas
La Vie En Rose is Proud to Introduce Its Holiday Collection
Performance-Focused Undergarments
HUX Expands Line with Bamboo Charcoal Technology
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Recycled Sunny Swimwear
Parade Unveils its First Swimwear Collection with Inclusive Sizing
Dainty Floral Loungewear
Grey Bandit Debuts Cozy Lounge Collection with 'Barbie's Garden' and More
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Cozy Wireless Adjustable Bras
Floatley's New Bra is Designed for Women of All Shapes and Sizes
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Wearable Blanket Hoodies
Bedsure's Full Zipper Series Transforms into Coats, PJs and More
Timeless Striped Clothing Apparel
Armor-Lux's Iconic Range is Easy-to-Style and Timeless
Minimalist Shapewear Undies
YITTY Offers a Range of Shapewear That Emphasizes Comfort
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Charm-Adorned Dog Collars
Wild One's Flair Collection is Eye-Catching and Stunning
Customizable Shapewear Collections
The Knix Shapewear Collection Offers Adjustable Areas
Spring-Ready Tecnical Garments
_J.L-A.L_ Presents its Latest Collection Designed for SS24
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Delicate Holiday Loungewear Collections
Frankies Bikinis' Holiday in the Sun Collection is Here
Stylish Sun-Protective Swimwear
Hunza G's New UPF Collection Protects Consumers from the Sun
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Tech-Saving Swim Shorts
The Irontide 2.0 Hybrid Shorts Keep your Valuables Safe from Water
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Inaugural Bridal Shapewear Collections
David's Bridal Introduces the Shapewear DB Studio
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Sustainable Period-Proof Swimwear
The Triangle One Piece from Pantys Boasts Carbon Neutral Fabrics
Practical Dad-Friendly Hoodie Designs
The Dad Hoodie is Presented as an Innovative Apparel Option
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Electromagnetic Shielding Apparel
Ohmni Creates Apparel Protecting Wearers from Unseen Waves
Alpaca Fiber Underwear Collections
Paka Introduces a Non-Toxic and Comfortable Underwear Line
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Inflatable Spring-Ready Latex Clothing
HARRI's SS23 Capsule of Latex Apparel is Available Now
Monochrome Pixelated Clothing Collections
LOEWE's Recent Line Boasts 8-Bit Video Game Aesthetics
Circulation-Promoting Sleepwear Lines
Hologenix and DAGi Debut a Collaborative Sleepwear Line
Sustainable Back-Up Underwear
SparePair Figures As a Practical and Trustworthy Solution to Women
Size-Inclusive Pickleball Bras
Glamorise Offers Size-Inclusive Sports Bras for Pickleball Players
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Leakproof Period Undergarments
Thinx Underwear Now Has LeakSafe Barrier Technology
Illuminated Leather Smartphone Technologies
Infinix 3D Lighting Leather Brightens Device Edges
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Slick Boxing Fashion Collection
John Lawrence Sullivan and Everlast Collaborate on a New Range
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Limited-Edition Halloween-Ready Capsules
AVIDLOVE Boasts Cosplay Costumes & Lingerie This Season
Tongue-in-Cheek Underwear Ranges
The Debute x Stripe & Stare Range Features Cheeky Phrases
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Airy Apparel Collections
The 'AIRism' Collection Comprises Comfortably Sweat-Wicking Fabrics
Dessert-Hued Underwear Ranges
The Stripe & Stare Chocolate Collection Highlights an Earthy Hue
Bedazzled Womenswear Collections
Bluebella Relaunches Bedazzled Collaboration with Ashish Gupta
Love Letter Lingerie Collections
Anoeses' Love Note Collection Celebrates Lovers
Playful Sun-Safe Garments
SwimZip Offers a Range of Sun-Safe Products for Children
High-Performance Sports Bras
The On Performance Bra is Designed for High Density Workouts