The Away Neon Collection is Available for a Limited Time
Jana Pijak — May 2, 2023 — Lifestyle
References: awaytravel
Away, the original go-to travel authority, launched its new limited edition Neon Collection today. The range features its iconic Bigger Carry-On and Large luggage in two new and vibrant high gloss colorways: Paradise Pink and Kiwi.
The collection also includes matching neon-colored bags and accessories, such as the Everywhere Sling Bag, the Cosmetics Bag, and a set of four Insider Packing Cubes. The Away Neon Collection taps into the rising popularity of "Barbiecore" and "Neoncore" trends in the fashion world and combines these fun aesthetics with the brand's trusted functional design.
This collection is designed to make travel more seamless, with features such as 360° spinner wheels and an efficient internal organization system. The Neon Collection is available exclusively at Away's website and retail locations in the US, UK, and Canada, with pricing ranging from C$70 for its Insider Packing Cubes to C$490 for its Large luggage option.
Image Credit: Away
The collection also includes matching neon-colored bags and accessories, such as the Everywhere Sling Bag, the Cosmetics Bag, and a set of four Insider Packing Cubes. The Away Neon Collection taps into the rising popularity of "Barbiecore" and "Neoncore" trends in the fashion world and combines these fun aesthetics with the brand's trusted functional design.
This collection is designed to make travel more seamless, with features such as 360° spinner wheels and an efficient internal organization system. The Neon Collection is available exclusively at Away's website and retail locations in the US, UK, and Canada, with pricing ranging from C$70 for its Insider Packing Cubes to C$490 for its Large luggage option.
Image Credit: Away
Trend Themes
1. Barbiecore and Neoncore Trends - The Barbiecore and Neoncore trends in fashion are rising in popularity, creating an opportunity for brands to incorporate neon colors into their products and designs.
2. Limited Edition Collections - Launching limited edition collections can create a sense of urgency and excitement for customers, leading to increased sales and brand loyalty.
3. Seamless Travel Experience - Innovations that make travel more seamless, such as efficient internal organization systems and 360° spinner wheels, can differentiate brands and attract customers.
Industry Implications
1. Travel and Hospitality - Travel and hospitality companies can capitalize on the rising popularity of neon colors and limited edition collections to attract customers and stand out from competitors.
2. Fashion and Apparel - The Barbiecore and Neoncore fashion trends offer opportunities for fashion and apparel brands to incorporate neon colors and playful aesthetics into their designs.
3. E-commerce and Retail - Launching exclusive collections on e-commerce and retail platforms can generate buzz and excitement, leading to increased sales and brand awareness.
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