Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Grace Mahas — April 28, 2023 — Naughty
References: honeybirdette
Honey Birdette, the luxury lingerie retailer, has teamed up with renowned fashion photographer Ellen von Unwerth for its latest campaign, 'On the Run,' shot at Joshua Tree desert. The high-spring campaign features "Honeys" embracing the brand's rock 'n' roll roots, exuding sex appeal, and driving through the desert in 1960s muscle cars.
The new collection, reflecting Honey Birdette's 15-year aesthetic, showcases femme fatale-inspired strappy, bondage-style pieces. The range includes satin bras, corsets, and dominatrix-style leather items, as well as several ready-to-wear pieces such as a black embossed leatherette dress, matching corset, and satin pant sets.
Ellen von Unwerth commented on the collaboration, stating that working with Honey Birdette is always exciting and taking the lingerie out of the bedroom into the Wild West allowed for a portrayal of badass women seeking adventure. Ashley Kechter, PLBY Group President of Global Consumer Products, emphasized Honey Birdette's commitment to inclusive sizing and empowering women through luxury lingerie. The brand is excited to launch these bold styles featuring best-selling fabrics in various shades and colors as part of its ongoing global expansion.
Image Credit: Ellen von Unwerth
The new collection, reflecting Honey Birdette's 15-year aesthetic, showcases femme fatale-inspired strappy, bondage-style pieces. The range includes satin bras, corsets, and dominatrix-style leather items, as well as several ready-to-wear pieces such as a black embossed leatherette dress, matching corset, and satin pant sets.
Ellen von Unwerth commented on the collaboration, stating that working with Honey Birdette is always exciting and taking the lingerie out of the bedroom into the Wild West allowed for a portrayal of badass women seeking adventure. Ashley Kechter, PLBY Group President of Global Consumer Products, emphasized Honey Birdette's commitment to inclusive sizing and empowering women through luxury lingerie. The brand is excited to launch these bold styles featuring best-selling fabrics in various shades and colors as part of its ongoing global expansion.
Image Credit: Ellen von Unwerth
Trend Themes
1. Luxury Lingerie - Opportunity for luxury lingerie brands to collaborate with renowned photographers and produce bold campaigns and collections that reflect their aesthetic and empower women.
2. Inclusive Sizing - Opportunity to create lingerie collections with inclusive sizing to cater to a wider range of consumers and promote body positivity.
3. Ready-to-wear Lingerie - Opportunity for lingerie brands to create ready-to-wear pieces that can be easily incorporated into daily fashion and expand their product offerings beyond traditional lingerie items.
Industry Implications
1. Fashion Photography - Opportunity for fashion photographers to work with luxury lingerie brands and push creative boundaries in producing campaigns that reflect the brand's aesthetic and empower women.
2. Luxury Lingerie Retail - Opportunity for luxury lingerie retailers to expand their global reach and promote their commitment to inclusive sizing and empowering women through bold collections and campaigns.
3. Body Positivity - Opportunity for industries promoting body positivity to partner with luxury lingerie brands and create inclusive and empowering campaigns and collections that celebrate all body types.
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