The mobile apps for Instagram, Facebook, YouTube and Twitter are popular places for brands to advertise, but there are also some brilliant Tinder marketing campaigns that companies have come up with to provide something a little more unexpected.
One of the best things about Tinder is that it's full of people who are young, tech-savvy and highly connected. As well, the app is extremely location-based, so it's easy to get a local community engaged. Another great thing about the app is its simple interface where a swipe will indicate a match. Using this idea, there are Tinder campaigns that "match" users to just about anything, including fashion, hotels, TV shows and travel destinations. Plus, when a match is made, this also gives brands the opportunity to chat directly in-app with people interested in its products or services.
11 Tinder Marketing Campaigns
From Flirty Motel Campaigns to Suggestive Healthcare Campaigns:
Laura McQuarrie — Jul 30, 2014 — Tech
11
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
10
Matchmaking Shoe Apps
Like Tinder, Stylect Helps You Find Your Perfect Shoe Match
9
Flirty Motel Campaigns
This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder
8
Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
7
Cupcake Dating Accounts
Lee Breslouer Posed as a Cupcake on His Tinder Profile
6
Dating App Interventions
Amnesty International Set Up an Unusual Message on the Tinder Dating App
5
Tinder-Inspired Travel Ads
These Suggestive Ads Present Chicaco Hot Spots Like Dating Profiles
4
Auto-Matchmaking Websites
Volkswagen's New Website is Inspired by Match.com and Tinder
3
Missing Matchmaker Campaigns
This DPPD Missing Persons Unit Campaign Makes Use of Tinder
2
Fictional Dating Profile Stunts
Characters from The Mindy Project Show Were Introduced to Tinder
1
Suggestive Healthcare Campaigns
Nurse Nicole Promotes Men’s Health Month on Tinder
Related Ideas
AI-Powered Dating Profile Pics
Tinder’s Photo Selector Uses AI to Simplify Photo Selection
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Dating App Coffeeshops
Bumble Partners with GoodNews for Le Café Bumble in Paris
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Short-Form Dating Shows
Caribou Coffee's Dream Date: A Sip at Love is Six Episodes on TikTok
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Empowered Dating Nail Bars
Tinder's Nailing Dating Pop-Up Shares Tips to Support Singles
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
AI-Powered Swiping Assistants
Wizard of Swipe for Tinder Optimizes One's Dating App Usage
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Sporty Social Skincare Campaigns
The Tatcha Moisture Match Up Campaign is Running on TikTok
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Exclusive Date Night Recipes
HelloFresh & Tinder Launched Date Night Delights Recipes for Couples
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Matchmaking Dating Apps
The 'Cheers' Dating App Incorporates Friend into the Experience
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Connection-Emphasizing Online Dating Coaches
The Rizz App Offers a Meaningful Approach to Dating
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Mucus Mascot Dating Profiles
The Mucinex No Regrets Campaign Brings Mr. Mucus to Tinder
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Gamified AI Meal Planning
Meal Genius Let's Users Swipe Left or Right on Recipe Ideas
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Late-Night QSR Vehicles
The Student Tour Campaign Shortens the Trip from the Club to Taco Bell
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Professional-Focused Dating Apps
Boardroom is a Dating App For Busy Professionals
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Dating App Personality Showcases
Wüdya Redefines Online Dating with Interactive Profiles and Games
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
Anti-Ghosting Dating Sites
After is a New Dating App Combating Ghosting Issues in Daters
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Friend-Finding Dinners
Timeleft Fights Big-City Loneliness by Matching Strangers for Dinner
AI Dating Profile Optimizers
FirstPic Helps Users Analyze How Successful Their Dating Profile Is
Authentic Dating Apps
Menta Social is a Dating App For People Looking for Real Connections
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Backpacker-Connecting Travel Apps
Cotravel Brings Backpackers from Around the Globe Together
Interest-Based Matchmaker Apps
Wana Matches People Based on Shared Interests
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Social Gathering-Scheduling Apps
Tecatita Light Debuts the Convenience-Focused Momentitos App
Social Trip-Planning Apps
TripMap Makes Trip Planning Easier with Expense Tracking and More
AI Dating Support
Flirt Like a Pro Uses AI To Create Witty Responses to Romantic Texts
AI Recruitment Tools
TalentoTouch Enables Recruiters to Craft Highly Personalized Messages
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Meaningful Connection-Driven Dating Apps
Moonlight Dating App Brings Singles Together
AI Dating Profile Feedback
Flurry AI Will Provide Insights on Your Dating Profile
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Card-Sending App Features
Moonpig's Dating Game Invites its Users to Send Love Letters to Matches
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Connective Travel Apps
Fairytrail is For Those Who Value Travel and Meaningful Connections
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Musician-Connecting Platforms
BandMatch Helps People Discover Nearby Musicians to Create Bands
Meaningful Chat Apps
Oom Helps People Connect on a Deeper Level By Skipping Small Talk
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Cultural Connectivity Apps
Latamvibe is a Social Platform for People Seeking Connections
Instant Accommodation Bookings
Travly Debuts its New Online Travel Agent
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Engagement-Boosting Marketing Apps
LOCALACT Unveils the LOCALACT Mobile Marketing Application
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Surprising Romantic Inspiration
Love Fuel Offers 450 Ideas to Liven Up a Relationship
Social Travel Exploration Platforms
Roame.io Lets Users Swipe Through Curated Recommendations
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend