The cross-branding articles in the cluster below all highlight the ways in which supercar manufacturers have branched out into other industries to create luxury products that successfully reinforce their brand.
In a 2007 interview Jeremy conducted with Marco Morosini, the designer for Ferrari, Morosini stressed the importance of extending one's own design boundaries into multiple industries and categories to truly innovate.
The supercar cross-branding products you'll find below include designs from Ferrari, Porsche, Lamborghini, and Bentley--brands that have managed to stay afloat through times of economic boom and bust.
39 Examples of Supercar Cross-Branding
39
Footwear and Driving
Adidas & Porsche Design Footwear
38
Racing Shoes
Porsche 911 GT3 RS Nike Air Max Light
37
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump
36
Nokia Vertu Ferrari Phone
Ascent Ferrari 60
35
Porsche Design Mobile Phone P'9521
34
Full-Throttle Coffee Makers
Lamborghini Reinvigorates Good Java Creation
33
Couture Car Stores
'Italian Models' at Lamborghini's Las Vegas Boutique
32
Super Luxury Transport
Ferrari Segway PT i2
31
Pegasus Wheelchair
Segway-Like Upright Movements by Porsche Design
30
Fearless Yacht designed by Porsche
29
His & Hers Porsche Fashion
Cayenne Jackets, Scarf and Hat
28
Nokia Lamborghini Cell Phone
27
Porsche Kitchen (UPDATE)
P'7340 Design at imm Cologne 2008
26
Car-Inspired Accessories
Lamborghini Jewelry for Men
25
Luxury Home Gyms
The Ferrari Unica
24
Supercar Projector Clocks
The Ferrari Alarm Clock
23
Lamborghini Touch-Screen Phone
ZX1 Lamborghini PDA by Asus
22
Authentic Porsche Gaming
Steering Wheel & Gear Stick
21
Luxury Ollies
Ferrari Skateboard
20
Automakers Get Into Gaming
Ferrari to Launch Video Game
19
Luxury Cigar Storage
Porsche Travel System Humidor
18
Total Design White Out
Porsche Design Goes Bright White
17
Luxury Supercar Watches
Ferrari Chronograph Collection in Signature Red and Yellow
16
German Super Sled
Porsche Kinderbob
15
$70,000 Champagne Cellars
Porsche for Veuve Clicquot: Vertical Limit
14
Sports Car Cell Phones
The Elegant ‘Porsche Design P9522' Redefines Style
13
Branded Barf Bags
Lamborghini Motion Sickness Bags
12
Supercar Surfboards
Cool Ferrari Ride On The ‘Scuderia Spider 16' Surfboard
11
Supercar Branded Laptops
Bentley Gets Geeky With Ego
10
Supercar-Inspired Notebooks
Asus Collaborates with Lamborghini For a Super Sexy Computer
9
Co-Branded Mobile Phones
Ferrari Vertu Phone (£4000)
8
Bathroom Inspiration
The Domus Showerhead and Porsche Design Faucets
7
Supercar Skateboards
The Ferrari Skateboard
6
Luxuy Car Cologne
The Essence by Porsche Design
5
Supercar Furniture
Bentley Uses Surplus Wood for Furniture Line, Staves Off Job Cuts
4
Supercar Mobile Phones
The Ferrari Cell Phone
3
Ferrari 60th Anniversary Bike
Colnago 2007 Collection
2
Supercar Headsets
The Lamborghini Bello
1
Ferrari-Branded Traffic Assist Pro
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Plane-Inspired Vehicle Designs
This Mercedes-Benz Concept Vehicle by Al Yasid Balances Aesthetics
Collaboration Automotive Electric Scooters
The Pure x McLaren Special Edition Scooter is Sleek
Dynamic Silhouette Car Concepts
The Mercedes Dresscode Concept by Jeongtae Lee is Adaptable
Sports Car-Inspired Coffee Machines
The Conceptual Porsche Design nair Coffee Machine is Elegant
Rugged Desert-Inspired Capsules
PUMA x Ferrari Launch the Desert Sun Collection
Collaborative Gaming-Brand Cars
Lexus and Razer Teamed Up to Manufacture the Ultimate Gaming Car
Minimalist Aggressive Electric SUVs
This Polestar 8 Concept by Salvatore Ville is Curvaceous
Branded Automotive Gaming Controllers
The Ferrari Nintendo Steering Wheel is Highly Detailed
Luxe All-Electric Crossovers
The 2025 Porsche Macan EV Offers Around 310-Miles of Range
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Semi-Transparent Concept Cars
This Renault Twingo Concept Features an Inside-Out Design
Elegant Futuristic E-Motorbikes
Jackson Zhang Proposes the Porsche 619 Electric Concept
Quad-Deck Vehicle Brand Yachts
The VNZ Lamborghini Mega Yacht 88M by Vuk Nemanja Zoraja is Sleek
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
Fashion Designer City Cars
The Fiat 500e x Giorgio Armani is the Ultimate in Italian Luxury
Streamlined Split-Toe Luxe Sneakers
The Lamborghini Performance Sneaker Boasts a Sleek Look
Life-Size LEGO Cars
LEGO Debuts a McLaren Formula 1 Car at the Canadian Grand Prix
Striking Motorsport-Inspired Collections
PUMA Unveiled Electrifying Las Vegas Grand Prix Capsules
Italian Sports Car-Branded Chargers
This Conceptual Ferrari EV Charger Pays Tribute to the Brand
Collaboration Automotive Footwear
The Adidas X Crazyfast Bugatti is Speed and Precision-Focused
Lipstick Graphic Race Cars
Charlotte Tilbury Works with Formula 1 on the Hot Lips Car
Luxury Supercar Strollers
Silver Cross and Automobili Lamborghini Created the Reef AL Arancio
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Sporty Luxurious Down Jackets
Inter Milan and Moncler Tap Daniel Arsham on a New Capsule
Dragon-Honoring Luxurious Cars
Rolls-Royce Celebrates Lunar New Year with Phantom Extended Cars
Superyacht-Inspired EV Concepts
The Acura Performance EV Concept Shows Off an Ultra-Modern Form
Vintage-Inspired Racecar Apparel
Levi’s x McLaren Partner for a Second Exclusive Capsule
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Auto-Brand Residential Towers
The New Porsche Design Tower Bangkok is Built in Asia
Luxury Off-Road SUV Models
The 2026 Honda Passport TrailSport Has a Longer, Wider Body
Monstrously Powerful Megacars
This Special-Edition Koenigsegg Car Produces 2,300 Horsepower
Car Brand Sky Scrappers
The Mercedes Benz Apartment Will Be Built in Dubai by 2026
Upcycled Automotive Fashion
Nio's Blue Sky Lab Repurposes Materials from Car Manufacturing
Bat-Inspired Luxury Hypercar Events
Automobili Pininfarina Taps Bruce Wayne for Inspiration
Exoskeleton-Free Hypercar Designs
The Bugatti Bolide Achieves Over 310mph on the Track
Ultra-Futuristic Modern Cars
The Mercedes-Benz Vision One-Eleven EV is Visually Striking
Family-Friendly Hypercar Concepts
The Porsche Mission S Concept by Zhe Huang is Spacious
Fashion-Forward Hybrid Sneakers
The COPERNI x Puma 90SQR Sneaker Capsule is Somewhat Futuristic
Collaboration Sports Car Laptops
The Razer Blade 16 x Automobili Lamborghini Edition is Speedy
Supercar-Inspired Coffee Machines
Porsche and La Marzocco Design a Special Linea Micra Machine
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Dynamic Precision Sports Cars
The BMW Concept Skytop is Elegant, Muscular and Sporty
Opulent Automotive Espresso Makers
The Porsche x La Marzocco Linea Micra is Limited-Edition
Sportscar-Inspired Basketball Shoes
PUMA and Porsche Join Forces on a Dynamic Collection
Motorsport-Inspired Premium Streetwear
Alpinestars Introduces a New Collection of Luxe Streetwear
Celebratory Supercar Smartphone Cases
The Automobili Lamborghini x CASETiFY Collection is Sleek
3D-Printed Hypercar Components
Koenigsegg is Incorporating 3DPrinterOS Into its Production Flow
Audacious Electric Supercars
The 'Speirling Pure' Uses Sealed-Skirt Fan Tech to Zip Around Corners
Inaugural Fully Electric Cars
Maserati Debuted the Folgore Model During Milan Design Week
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Panda-Inspired Retro Car Conepts
Fiat's New City Car Concept is Dubbed the Mega-Panda
Vintage Co-Branded Racing Gear
Levi's Partners with McClaren Racing to Create Racing-Style Apparel
Racing League Toy Collaborations
LEGO and Formula 1 Announce their Multi-Year Partnership
Miniaturized Americana SUVs
The Conceptual Ford Mini Bronco by Naoto Kobayashi is Squarish
Athlete-Customized Luxe Cars
David Beckham Customizes the New Fuoriserie Essentials Series
Branded SUV Camping Systems
The Porsche Canopy Tent Offers an Easy Glamping Experience
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Reimagined Iconic SUVs
The 'Hofele G-Class' Features Optimized Exterior Styling Cues
Collaborative Sleek Tonal Sneakers
Coperni Takes a Spin at Remixing the PUMA Speedcat
Retro Sci-Fi-Inspired Vehicles
Ferrari Introduces its New 2025 12Cilindri Nodding to the 70s
Fashion-Branded Model Cars
Paul Smith and Land Rover Partnered on a Die-Cast Toy Model
Gen Z-Targeted Car Concepts
These Toyota bZ Concept Cars Were Debuted at Auto Shanghai
Car Brand Sneaker Collabs
Porsche Design and PUMA Unveils 3D Printed Sneakers
Sculpted Zero-Emissions Crossovers
The Toyota Sport Crossover Concept Will Arrive in 2025
Automobile-Focused Home Designs
Ralph Lauren Home Unveils Modern Driver Collection
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Collaborative Luxe Car-Inspired Bags
Aer and Porsche Present the Limited Rennsport Reunion 7
Sportscar-Inspired Eyewear
Porsche Design Unveils the Iconic Curved P’8952
All-Electric Luxury Cars
Lamborghini Unveils the Lanzador Concept, Its Inaugural All-Electric Auto
Sportscar-Inspired Electric Boats
Porsche and Frauscher Shipyard Join to Design the Fantom Air
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Electric Luxe Concept Vehicles
Porsche Unveils a Look at the New Mission X Concept Hypercar
Sleek Superhero Sports Cars
The Pininfarina B95 Gotham Will Be at Monterey Car Week
F1-Inspired SUV Models
The Aston Martin DBX707 AMR24 Edition Maintains a Luxurious Form
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Performance-Driven Electric SUVs
The Porsche All-Electric Macan Now Comes in Two New Models
Fashion Designer-Visionary Cars
Moncler and Mercedes-Benz Present the G-Class Past II Future
Virtual Metaverse Supercars
Cupra Unveils the DarkRebel All-Electric Virtual Vehicle
Supercar-Inspired Lounge Chairs
The Racing & Emotion Prova MO-53 Lounge Chair is Ferrari-Inspired
Industry-Leading Hybrid Supercars
McLaren's 'W1' Supersedes its 'P1' as its Flagship Supercar
Sneaker-Inspired Sporty Bags
adidas and Avavav Introduce the Forza e Coraggio Collection
Collaborative Premium Audio Capsules
Ferrari and Bang & Olufsen Launch a Collection Together
Iconic Car-Inspired Electronic Bikes
Ford and N Plus Join Forces on Bronco-Inspired Off-Road Bikes
Motorsports-Inspired Footwear Collections
K-Swiss and McLaren Racing Launch Collaborative Footwear
Remastered Iconic Supercars
Alfa Romeo's Latest Car Pays Tribute to a Legendary Late-1960s Ride
Supercar-Inspired Luxurious Villas
Lamborghini Unveils Premium Residence Inspired by its Cars
Automaker-Branded Limited-Edition Collections
Mercedes-Benz and Superplastic Release a New Capsule
Sports Car Airline Transfers
The Delta Airlines Porsche Transfer Service is Being Offered at LEX
Distinguished Digitally-Focused EVs
The Mercedes-Maybach EQS SUV is the Brand's First EV Yet
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Smartphone-Brand Electric Sedans
Xiaomi is Shaking Up the Electric Auto Industry With the 'SU7' EV
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Retro-Futuristic Headlight Automobiles
BMW Vision's Neue Klasse Gears Towards an Electric Angle
Off-Roading Boxy SUV Coupes
Callum Designs' CALLUM SKYE is Inspired by Off-Roading
Retro Racecar-Inspired Shoes
L'Art de L'Automobile and Salomon Create a Porsche 911 GT1
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Sleek Sustainable EV Concepts
The Opel Experimental EV Concept Has Augmented Projection Technology
Turtle-Inspired Sleek Automobiles
Mercedes Benz Presents a Look at the Vision iMobility
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Superhero-Themed Hypercar Capsules
Pininfarina Unveils a New Batman-Inspired Hypercar Collection
Zero-Compromise Hybrid SUVs
The Porsche Cayenne S E-Hybrid is Speedy Yet Efficient
Interdimensional-Inspired Sporty Projects
PUMA and P.A.M. Join Forces on PAM/PUMA BIO/VERSE
Retro Car Design Houses
Rezvani will Debut its Retro Brand with the 'RR1' Coupe
Lightweight High-Performance Supercars
The New McLaren 750S is McLaren’s Most Lightest Supercar
Weatherized Winter Concept Vehicles
Genesis Presents the Striking X Snow Speedium Concept
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Racecar Team Drink Sponsorships
Fitness Drink 'CELSIUS' is Partnering With the Ferrari F1 Team
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Supercar Sports Racquets
The Lamborghini x Babolat BL001 Racquet is Limited-Edition
Dedicated Consumer Racing Brands
Mercedes-Benz Launched a New Division to Handle Racing Segment
Sporty All-Electric Concept Cars
The Volkswagen ID.X Performance Maximizes Electric Capabilities
Electrified Supercar Concepts
Nissan Showcased the Hyper Force Concept Car at Japan Mobility Show
Three-Way Collaborative Watches
Highsnobiety and UNIMATIC Create a RUF Capsule Collection
One-Of-A-Kind Custom-Made Vehicles
Automobili Pininfarina Emphasizes Timeless Design with New Auto
Geometric Garage Pavilions
Marc Fornes / THEVERYMANY & Porsche Create My Two Cars Garage
Empowering Motorsport Panels
'Mavericks of Motorsport' Kicked Off Grand Prix Weekend in Montreal
Hybrid-System Futuristic Hypercar Concepts
The Mercedes-AMG ONE Hypercar is Optimally Engineered
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Sketched Luxurious Sportscars
Bugatti Presents the Golden Era Version of the Chiron Super Sport
Electrified Retro Sports Cars
The 'Caterham EV Seven' Will Feature An All-Electric Powertrain
Race Track-Ready Collaborative Capsules
Palace and KAPPA Join on the Alpine F1 Collection
Race Car Pilot Capsules
Dior x Lewis Hamilton to Launch Lifestyle Collection
Customizable Premium Car Programs
Range Rover Introduces the SV Bespoke Commissioning Suite
Celebratory Automotive Gaming Consoles
The Porsche x Xbox Consoles Come in Six Styles
Motorsports-Inspired Streetwear
Tommy Hilfiger and Mercedes-AMG Unveil Collaborative F1 Capsule
All-Electric Sports Cars
Porsche's Vision 357 Speedster is an Ultra-Luxurious Model
Premium Sporty Electric Vehicles
Porsche Announces the Updated 2025 Taycan Sports Sedan
Automobile Brand Hot Sauces
Porsche Canada Introduces the Cayenne Taste Drive Sauce
Red-Hued Automotive Audio Solutions
The Bang & Olufsen x Ferrari Collection Has Four Models
Track-Centric Premium Race Cars
Aston Martin Racing Introduces the New Vantage GT3 Car
Historic Automotive Art Books
Porsche Presents the New Artifacts Art Book of its Archives
Sustainable Hybrid Hypercars
Porsche's 2025 Carrera GTS is the First Performance Hybrid Drive
Luxury Utility Vehicle Concepts
The Pininfarina PURA Vision Concept Imagines the Future
Supercar Engine Coffee Tables
The McLaren 600LT V8 Engine Block Coffee Table is Authentic
Premium Adventurous Racecar Concepts
The Maserati MC20 Dakar Edition Prepares for Terrain
Stylish Concept Electric Cars
The Mercedes-Benz Concept CLA Class has a Sleek Visual
Luxury Car Brand Speakers
The Porsche Design 911 Speaker 2.0 is as Sleek as the Sports Car
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Collaborative Racing-Themed Timepieces
TAG Heuer Excites Fans with a Formula 1 Kith Collection
Reimagined Automotive Brands
The New 'Jaguar Land Rover' Logo Symbolizes Refinement & Elegance