Ferrari Skateboard
Alex Covert — December 28, 2007 — Pop Culture
References: ferraristore & besportier
We've seen home gyms, bicycles, segways, and, oh yeah, cars from this company. They seem to be putting their custom red paint job and Prancing Horse logo on everything and marking up the price. Now, Ferrari has done their thing to skateboards. The price ($156USD) doesn't seem to fit the brand, however.
Implications - Ferrari is one of the most recognizable sports car brands. Developing products that aren't cars helps expand a brand's influence into new realms. A Ferrari costs over $100,000, but a skateboard that costs $156 lets more people enjoy the Ferrari brand. Companies should invest in new product lines to be able to include more consumers purchasing the brand.
Implications - Ferrari is one of the most recognizable sports car brands. Developing products that aren't cars helps expand a brand's influence into new realms. A Ferrari costs over $100,000, but a skateboard that costs $156 lets more people enjoy the Ferrari brand. Companies should invest in new product lines to be able to include more consumers purchasing the brand.
Trend Themes
1. Sports Brand Expansion - Developing products outside the traditional scope of a brand expands its influence into new realms.
2. Luxury Skating Culture - Luxury brands can tap into the skating scene by creating products that cater to enthusiasts.
3. High-end Recreational Vehicles - Luxury car brands can expand into the recreational vehicle market by creating custom and exclusive products.
Industry Implications
1. Sports Equipment - Luxury brands can disrupt the sports equipment industry by designing high-end products that cater to enthusiasts.
2. Automotive - Luxury car brands can create exclusive, high-end products for the recreational vehicle industry, disrupting the market.
3. Fashion - Luxury brands can expand their product lines into alternative industries, such as skateboarding, thereby creating a new niche in the fashion industry.
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