The New Porsche Design Tower Bangkok is Built in Asia
Amy Duong — September 3, 2024 — Art & Design
German car brand Porsche has introduced a look at the design of its third residential tower which is the Porsche Design Tower Bangkok. The luxury company works together with the real estate company Ananda Development on the apartment block. Once it is finished, the Porsche Design Tower Bangkok will be the third to follow the towers that are currently located in Miami, USA, and Stuttgart, Germany.
Lutz Meschke, the deputy chairman of the executive board at Porsche shares, "This unique, exclusive architectural masterpiece fits perfectly into our approach to broaden the appeal to our most discerning customers by offering them exclusive experiences in all areas of life. The Porsche Design Tower Bangkok is the next big thing for Porsche in southeast Asia. The region is becoming increasingly important for us, which is highlighted by major events taking place here these days."
Image Credit: Porsche
Lutz Meschke, the deputy chairman of the executive board at Porsche shares, "This unique, exclusive architectural masterpiece fits perfectly into our approach to broaden the appeal to our most discerning customers by offering them exclusive experiences in all areas of life. The Porsche Design Tower Bangkok is the next big thing for Porsche in southeast Asia. The region is becoming increasingly important for us, which is highlighted by major events taking place here these days."
Image Credit: Porsche
Trend Themes
1. Luxury Branded Residences - The Porsche Design Tower Bangkok exemplifies the trend of automotive brands expanding into luxury residential real estate.
2. Integrated Luxury Living - Residential towers like the Porsche Design Tower Bangkok are part of a growing trend of integrating luxury lifestyle brands into everyday living spaces.
3. High-end Urban Developments - The collaboration between Porsche and Ananda Development on the Bangkok tower highlights the trend of high-end brands partnering with real estate firms for exclusive urban projects.
Industry Implications
1. Automotive - Porsche's venture into residential towers signifies a disruptive shift where car brands are branching into real estate and lifestyle services.
2. Real Estate Development - The Porsche Design Tower Bangkok illustrates innovation in the real estate industry by incorporating luxury brand identity into residential properties.
3. Luxury Goods - The creation of the Porsche Design Tower Bangkok aligns with the luxury goods industry’s strategy of expanding brand experiences beyond traditional products.
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