Dior x Lewis Hamilton to Launch Lifestyle Collection
Debra John — July 19, 2024 — Marketing
References: instagram & ww.fashionnetwork
Dior x Lewis Hamilton have collaborated on a new lifestyle collection themed around Africa, incorporating fabric weavers from Burkina Faso and emphasizing sustainability.
Designer Kim Jones has worked alongside Lewis Hamilton to bring a capsule focused on creating a collection that combines elegance and functionality, which will be available from October 17 in Dior stores and on the LVMH group's e-shop.
The collection features "skiing trousers and jackets made from high-performance Japanese fabrics, alongside jeans, knitwear, sweaters, sweatshirts, and fleeces, partially made from bio-sourced and recycled materials." Additionally, casual tweed suits are included. Accessories in the collection comprise "eyewear, helmets, backpacks, mini messenger bags, snow-proof sneakers, brogues, hats, and gloves." Dior has also confirmed that none of the products contain leather, aligning with the collection's sustainable focus.
Image Credit: Dior Homme
Designer Kim Jones has worked alongside Lewis Hamilton to bring a capsule focused on creating a collection that combines elegance and functionality, which will be available from October 17 in Dior stores and on the LVMH group's e-shop.
The collection features "skiing trousers and jackets made from high-performance Japanese fabrics, alongside jeans, knitwear, sweaters, sweatshirts, and fleeces, partially made from bio-sourced and recycled materials." Additionally, casual tweed suits are included. Accessories in the collection comprise "eyewear, helmets, backpacks, mini messenger bags, snow-proof sneakers, brogues, hats, and gloves." Dior has also confirmed that none of the products contain leather, aligning with the collection's sustainable focus.
Image Credit: Dior Homme
Trend Themes
1. Sustainable High-performance Fashion - The use of bio-sourced and recycled materials in high-performance fabrics opens up new avenues for eco-friendly activewear.
2. Luxury Collaborations - Collaborations between luxury brands and celebrity figures like Lewis Hamilton drive innovation by merging high fashion with personal branding.
3. Functional Elegance - Combining elegance with functionality in lifestyle collections reflects a growing consumer demand for versatile and stylish apparel.
Industry Implications
1. Fashion - Sustainable and ethically-sourced collections are gaining momentum in the fashion industry, appealing to eco-conscious consumers.
2. Luxury Goods - The luxury goods industry is exploring new territories by partnering with celebrities to add unique value to high-end products.
3. Textile Manufacturing - Innovative fabric technologies and sustainable practices in textile manufacturing are paving the way for future developments in high-performance materials.
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