Fitness Drink 'CELSIUS' is Partnering With the Ferrari F1 Team
Rahul Kalvapalle — February 9, 2024 — Lifestyle
References: celsius & prnewswire
It's been a heady period of fast-paced developments for iconic Formula One racing team Scuderia Ferrari and their legions of fans of late, with the team's landmark signing of racing legend Lewis Hamilton now followed by the announcement of a worldwide, exclusive and multi-year drink sponsorship with global fitness beverage giant CELSIUS.
What was previously a U.S. partnership has now been expanded into a global affair, with CELSIUS entrusted with powering Ferrari drivers through what is set to be a compelling and furiously competitive 2024-25 season, and energizing the many crew members who labor behind the scenes to ensure that racecars and drivers are fully prepared for each test drive, qualifying session and race. Fans will also be able to enjoy CELSIUS beverages via an array of experiential activations at F1 races and their associated venues.
CELSIUS's range of fitness beverages are crafted with a formulation of premium ingredients that have been clinically proven to boost metabolism and activate the nervous system via thermogenic pathways. High in flavor and totally devoid of sugar, CELSIUS is designed to fuel active lives and the pursuit of athletic and fitness excellence, making for an obvious synergy with the Scuderia Ferrari F1 team.
"Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track," said Kyle Watson, executive vice-president of marketing over at CELSIUS. "We couldn't be happier to continue to grow our partnership with Scuderia Ferrari's world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level."
Image Credit: CELSIUS
What was previously a U.S. partnership has now been expanded into a global affair, with CELSIUS entrusted with powering Ferrari drivers through what is set to be a compelling and furiously competitive 2024-25 season, and energizing the many crew members who labor behind the scenes to ensure that racecars and drivers are fully prepared for each test drive, qualifying session and race. Fans will also be able to enjoy CELSIUS beverages via an array of experiential activations at F1 races and their associated venues.
CELSIUS's range of fitness beverages are crafted with a formulation of premium ingredients that have been clinically proven to boost metabolism and activate the nervous system via thermogenic pathways. High in flavor and totally devoid of sugar, CELSIUS is designed to fuel active lives and the pursuit of athletic and fitness excellence, making for an obvious synergy with the Scuderia Ferrari F1 team.
"Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track," said Kyle Watson, executive vice-president of marketing over at CELSIUS. "We couldn't be happier to continue to grow our partnership with Scuderia Ferrari's world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level."
Image Credit: CELSIUS
Trend Themes
1. Global Fitness Beverage Sponsorships - The partnership between CELSIUS and Scuderia Ferrari signifies the expansion of fitness drink sponsorships into the international racing scene, fueling the drivers and crew members for an intense season.
2. Experiential Activations at F1 Races - Fans can look forward to immersive experiences and access to CELSIUS beverages at F1 races and associated venues, creating a unique and engaging brand interaction.
3. Sugar-free Health and Performance Boosters - CELSIUS's clinically proven, sugar-free formula offers a range of fitness beverages that enhance metabolism and activate the nervous system, aligning perfectly with the pursuit of athletic and fitness excellence represented by the Scuderia Ferrari F1 team.
Industry Implications
1. Sports Sponsorship - The partnership between CELSIUS and Scuderia Ferrari exemplifies the ongoing trend of sports sponsorships, bringing fitness brands into the world of motorsports.
2. Event Experiences - The experiential activations planned by CELSIUS at F1 races highlight the importance of creating memorable event experiences to engage and connect with fans.
3. Health and Wellness - The collaboration between CELSIUS and Scuderia Ferrari taps into the health and wellness industry, offering sugar-free beverages that support active lifestyles and performance optimization.
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