Xiaomi is Shaking Up the Electric Auto Industry With the 'SU7' EV
Rahul Kalvapalle — December 31, 2023 — Autos
Electric vehicles may not be the first category of products that come to mind when you think of Xiaomi, but the Chinese company that is perhaps best associated with budget smartphones is well and truly looking to chance that with the launch of the 'SU7,' an electric sedan that is set to be launched in 2024.
The 'Xiaomi SU7' is said to be able to sprint from zero to 100 km/h in only 2.78 seconds, while its range can be as high as 800 km. The vehicle is fitted with Xiaomi's proprietary Modena Architecture that is highlighted by electric motors that can deliver 21,000 revs per minute.
Elsewhere, this particular electric sedan features the HyperOS entertainment system that allows you to utilize the high-clarity, 3K central screen as well as mounted Xiaomi tablets to access and alter a range of media and amenities. Users can also cast their Xiaomi smartphone display onto the main display.
Image Credit: Xiaomi
The 'Xiaomi SU7' is said to be able to sprint from zero to 100 km/h in only 2.78 seconds, while its range can be as high as 800 km. The vehicle is fitted with Xiaomi's proprietary Modena Architecture that is highlighted by electric motors that can deliver 21,000 revs per minute.
Elsewhere, this particular electric sedan features the HyperOS entertainment system that allows you to utilize the high-clarity, 3K central screen as well as mounted Xiaomi tablets to access and alter a range of media and amenities. Users can also cast their Xiaomi smartphone display onto the main display.
Image Credit: Xiaomi
Trend Themes
1. Smartphone-brand Electric Sedans - Disruptive innovation opportunity: The introduction of smartphone brands into the electric auto industry.
2. Xiaomi SU7 - Disruptive innovation opportunity: The launch of Xiaomi's electric sedan, the SU7, with impressive acceleration and range.
3. Modena Architecture - Disruptive innovation opportunity: The development of a proprietary architecture by Xiaomi for electric motors in their vehicles.
Industry Implications
1. Electric Auto Industry - Disruptive innovation opportunity: The incorporation of budget smartphone brands, like Xiaomi, into the traditional electric auto industry.
2. Entertainment System Industry - Disruptive innovation opportunity: The integration of high-clarity screens and Xiaomi tablets into electric sedans to enhance media and amenities.
3. Smartphone Industry - Disruptive innovation opportunity: The expansion of smartphone capabilities to enable casting and display integration with other devices like electric sedans.
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