
Audi's Model A7L is Reimagined by Feng Chen Wang
Georgia Wray Norsten — April 25, 2025 — Autos
References: wwd
Audi's model 'A7L' receives a new identity through a debut collaboration between Audi and Chinese fashion designer Feng Chen Wang. Unveiled in Shanghai, the reimagined Audi A7L fuses automotive engineering with couture-level craftsmanship in a design inspired by the deconstructed aesthetics of historical and cultural shirting.
The custom vehicle, presented in minimalist white, showcases embossed exterior detailing that mimics 18th and 19th-century shirt elements -- detachable collars, cuffs, knots, and Chinese-inspired necklines -- layered with Audi’s iconic honeycomb grille pattern. Described by Wang as a 'gender- and time-transcending wardrobe staple,' the concept channels a poetic fusion of Eastern and Western design philosophies.
The collaboration also includes a limited-edition fashion capsule featuring a shirt, 3D-printed bag, bolo tie, and keychain. Following its debut, the model A7L will appear at the Shanghai International Automobile Industry Exhibition and tour key cities across China.
Image Credit: Feng Chen Wang
The custom vehicle, presented in minimalist white, showcases embossed exterior detailing that mimics 18th and 19th-century shirt elements -- detachable collars, cuffs, knots, and Chinese-inspired necklines -- layered with Audi’s iconic honeycomb grille pattern. Described by Wang as a 'gender- and time-transcending wardrobe staple,' the concept channels a poetic fusion of Eastern and Western design philosophies.
The collaboration also includes a limited-edition fashion capsule featuring a shirt, 3D-printed bag, bolo tie, and keychain. Following its debut, the model A7L will appear at the Shanghai International Automobile Industry Exhibition and tour key cities across China.
Image Credit: Feng Chen Wang
Trend Themes
1. Fashion-automotive Collaborations - Designers from the fashion industry are increasingly collaborating with automotive manufacturers to create bespoke car designs that integrate fashion aesthetics with vehicle architecture.
2. Cultural Design Fusion - Blending elements from different cultural heritage, such as Eastern and Western design philosophies, creates a unique market that appreciates global diversity within product design.
3. Minimalist Exterior Aesthetics - Incorporating minimalist styling with intricate historical detailing offers a fresh approach to car design, attracting consumers who seek elegance and historical craftsmanship in modern products.
Industry Implications
1. Luxury Automotive - The luxury automotive sector sees growing trends towards personalization and limited editions, attracting high-end consumers who value exclusivity and individual expression.
2. Fashion Accessories - The fusion between fashion and automotive industries leads to the creation of unique fashion accessory lines that complement vehicle aesthetics, generating cross-industry appeal.
3. 3D Printing Technology - Advancements in 3D printing offer innovative ways for designers to craft intricate details and accessories that blend seamlessly within the automotive and fashion fields.
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