With thousands of tweets going out per second and tons of new selfies being shared across Instagram, it’s nice to know that some of these are contributing to the use of social media for good.
Selfies have become a phenomenon that a lot of people now just roll their eyes at, but the "unselfie" movement is one that people are adopting to support raising money for the Philippines after this year’s devastating typhoon and it's nothing to scoff at. People are holding signs in front of their faces with the hashtag "unselfie" and a URL to where people can go to donate money through UNICEF.
Another exemplary use of social media for good comes from the ‘Everyday Africa’ Instagram account, which shares gorgeous shots of a continent that is often negatively stereotyped.
22 Uses of Social Media for Good
From Tweeting Charity Scarves to Charitable Pinboard Campaigns:
Laura McQuarrie — Dec 14, 2013 — Social Good

22
Stereotype-Breaking Social Media Accounts
The Everyday Africa Instagram is Educational and Honest

21
Charitable Social Media Books
WaterForward Allows You to Donate Money in the Name of a Friend

20
Social Good Matching Sites
Sparked MicroVolunteering Network Makes It Easy to Donate a Little Time
19
Charitable Pinboard Campaigns
Elizabeth Arden's 'Pin It to Give It' Board Supports Cancer Patients
18
Donation-Encouraging Apps
Karma Refill is Designed to Facilitate Charitable Donations
17
Social Media Singing Sites
The ‘Tweet Your Tweet’ Website Features a Bird to Sing Twit
16
Virtual Charity Cafes
The Christchurch Cafe is an Ingenious Way to Aid Earthquake Victims
15
Upcycled Clothing Drive Campaigns
Teen Vogue and H&M Have Created an Eco-Friendly Way to Save
14
World-Uniting Internet Objectives
Internet.org and Facebook Want to Make the Internet Worldwide
13
Social Media Cancer Campaigns
When a Vine Filmmaker was Diagnosed with Cancer the Community United
12
Charitable Food Photography Apps
The Feedie App Lets You Donate a Meal Simply by Taking a Picture
11
Instagramed Selfless Selfies
People Take an 'Unselfie' in Hopes of Doing Some Good
10
Viral Missing Person PSAs
This Missing People Australia Campaign Spreads Across YouTube
9
Philanthropic Pinterest Promos
The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable
8
Social Media Charity Drives
Lexus 'December to Remember' Campaign Donates to Toys for Tots
7
Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
6
Family Connection Campaigns
The Skype ‘Stay Together’ Ad Strikes the Heart
5
Socially Responsible Smartphone Donations
The 'Oven Bits Instead' App Promotes Giving to Charity
4
Charitable Social Media Games
Double Impact Rewards You for Eco-Friendly Living
3
Crowdsourced Charity Reviews
GreatNonProfits is a Website that Supports Good Causes
2
Crowdsourced For-Purpose Conferences
The 2012 Social Good Summit Covers A Range of World Issues
1
Life-Loving Photo Campaigns
Nikon 'Small Moments are Huge' Project Raises Funds for Charity
Related Ideas
Dedicated Content Creator Cameras
The Conceptual 'InstaPocket' Supports Social Media Users
Social App-Connected Smartglasses
The Ray-Ban Meta Smart Glasses Can Now Post onto Instagram
AI-Powered Digital Avatars
Instagram Now Allows Users to Create Their Own AI Avatars
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Friend-Focused Wellness Apps
The 'With Gratitude' App Makes Daily Connection Easy
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Decentralized Social Apps
Pixelfed Introduces Dedicated Mobile Apps for iOS and Android Users
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Social Gratitude Platforms
Kevin Brilliant Debuts the Take The Win™ Platform
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Soup Giveaway Campaigns
Heinz Launches a New Soup Giveaway Campaign with Sam Thompson
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
Social Media Enhancers
Caption Generator Provides Custom Captions, Hashtags, and Music Suggestions
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Simplified Content Creation
FastContent Generates Daily Social Media Posts with Just One Click
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Meetup-Encouraging Social Networks
The 'Mozi' Private Social Network Facilitates IRL Meetings
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Photo-Based Travel Sharing
Mano is a Community Travel App That Lets You Pin Polaroid-Style Moments
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Charity Health-Tech Apps
Helpster Charity Connects Sectors to provide Essential Healthcare
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Charity Organization Rebrands
Humane World for Animals Launches a Powerful Campaign
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Positivity-Sharing Platforms
What Went Well Today is an Open-Source Space to Share Daily Hope
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Gamified Crowdfunding Platforms
Tiltify Personal Helps Raise Money with Interactive Tools
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Social Media Aggregators
Feed Page Centralizes And Shares All Your Social Media Updates
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social Media Personality Analysis
My Insta Personality Generats Insights Into Instagram Profiles
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
AI Social Assistants
Tweetlio Helps You Draft, Schedule, and Optimize Tweets With AI
In-App Face Swaps
SwapMyFace Lets Users Insert Their Own Faces into Any Picture from the Web
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Content Repurposing Tools
Swift Share Converts Blogs into Shareable Social Media Posts in Seconds
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Emoji Language Guides
EmojiTalk Provides Insights Into Emoji Meanings And Usage Examples
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
Global Holiday Giving Journeys
Disney Sends Mickey Mouse on the Disney Ultimate Toy Drive
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
AI-Powered Icon Creators
SketchMe.app Helps Create a Personalized Social Media Icon in Minutes
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Sunset-Sharing Apps
Sunshare is a Tool for Sharing Sunset Photography Around the Globe
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Interactive Emoji Grids
One Million Emojis Lets You Choose and Lock Emojis in Real-Time
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Appealing Text-To-Visual Tools
Word Glow Converts Text into Stunning Visuals for Social Media
Peer Support Chats
FindAlikeMe Connects You with People Facing Similar Challenges
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
AI Social Career Content
GoodPosts.ai Writes LinkedIn Posts in Your Voice Using AI
Digital Dependency Awareness Campaigns
Trapped by the Screen Uncovers Hidden Costs of Screen Time
Custom Profile Badges
Create Custom Profile Badges for Social Media with Profile Badge Tool
Social Media Content Creators
Social Media Kit Simplifies Carousel Posts with Figma Templates
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Social Media Blockers
Antisocial Blocks Social Media, Increasing Focus With Financial Incentives
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Social Sharing Platform
Keepin' Invites Users to Capture and Share Curated Daily Moments
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Fake Social Post Generators
Qura Creates Realistic-Looking Tweets for Presentations and Mockups
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Creative Texting Tools
TextTheInternet Lets You Build Minimalist Blogs Using iMessage
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Minimalist Social Media
Othrys Provides Social Media Optimized for Learning and Productivity
Fake Conversation Generators
ReplyShort Creates Realistic Fake Conversations for Social Media
Kindness-Promoting Flower Sharing Initiatives
Heirloom Roses Joins Growing Kindness Project
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Digital Social Media Diaries
Diseed Helps Capture Life's Best and Worst Moments
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Daily Kindness Prompts
'Sharing Your Kindness' Makes Spreading Positivity a Daily Habit
Interactive Fame Countdowns
That's One Second Turns Twitter/x Followers into a Unique Fame Counter
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
AI Social Engagements
PowerIn Automates Impactful Comments on LinkedIn and Twitter
Charity Donation Discovery
CharityExplorer Helps You Find, Donate To, and Track Charities Easily
Personal Storytelling Tools
Thyme & Tell Creates Personalized Stories to Capture Real-Life Moments
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Daily Inspirational Quotes
Models of Life Offers Real, Inspirational Quotes and Narratives
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Membership-Based Community Engagement
The Lamp App Uses Technology to Promote Community Giving
Social Proof Enhancement Tools
Proofify Boosts Businesses with Compelling Content and Reviews
Social Media Account Marketplaces
TinySoko Offers Secure Social Media Transactions with Escrow
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Real-Time Home Screen Sharing
Snapshare Widget Lets Users Share Content Right to Friends' Screens
Supportive Social Platforms
Suppgram Rewards Creators With Suppcoins for Meaningful Engagement
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Machine Learning Face Blurring
Blur Faces Helps Protect People's Identities in Photos