GreatNonProfits is a Website that Supports Good Causes
Ryan Turner — June 27, 2011 — Social Good
References: greatnonprofits.org & blog.aarp.org
If you want to learn more about non-profit organizations, then check out GreatNonProfits. Curious about that new nonprofit organization that just opened up in your neighborhood? Always wanted to volunteer your time for that charity you keep hearing about? Interested in donating money for a good cause, but unsure where to look for ideas? If so, GreatNonProfits will be sure to help you out.
GreatNonProfits combines Yelp-like nonprofit reviews and Zagat-type charity ratings. The twist: all reviews are provided directly by real people who have used, donated to, or volunteered for the nonprofits and charities.
Organizations lack time, resources, skills and confidence to get feedback from their supporters and those they serve. GreatNonProfits uses nonprofit reviews and ratings to build greater awareness, transparency, connections and trust between organizations and their communities.
GreatNonprofits provides all groups with a free SEO optimized profile page, as well as an easy to add “badge” to add to an existing website. Both tools display nonprofit reviews, average ratings (gold-stars) calculated from those reviews, and a link to comments from all interested users. The non-profit reviews offer a level playing field for groups with limited or no online presence to receive as much attention as connected organizations.
To add an additional level of quality to its services, GreatNonProfit discourages reviews by an organization’s paid staff and leadership. It also helps nonprofits to understand both bad and good non-profit reviews in ways relevant to their mission.
Each month, GreatNonprofits enables a special campaign based on a particular cause. This helps expand the value of non-profit reviews beyond operations and financial performance, towards broader awareness of key advocacy and service issues. Past campaigns have addressed health, environment, disabilities, children and families, women, and the arts.
Organizations have incorporated their non-profit reviews in their donor and volunteer outreach. GreatNonProfits has also forged key partnerships with other trusted web services—including GuideStar, Charity Navigator, and GlobalGiving—to extend the reach of nonprofit reviews at key connection points for those looking for ways to support charities.
Non-profit reviews provide a unique way for organizations to share information on their good works, and to learn where they can improve their services. They also help policymakers, advocates and others working on key issues to know where to find and success and where needs and priorities exist.
GreatNonProfits combines Yelp-like nonprofit reviews and Zagat-type charity ratings. The twist: all reviews are provided directly by real people who have used, donated to, or volunteered for the nonprofits and charities.
Organizations lack time, resources, skills and confidence to get feedback from their supporters and those they serve. GreatNonProfits uses nonprofit reviews and ratings to build greater awareness, transparency, connections and trust between organizations and their communities.
GreatNonprofits provides all groups with a free SEO optimized profile page, as well as an easy to add “badge” to add to an existing website. Both tools display nonprofit reviews, average ratings (gold-stars) calculated from those reviews, and a link to comments from all interested users. The non-profit reviews offer a level playing field for groups with limited or no online presence to receive as much attention as connected organizations.
To add an additional level of quality to its services, GreatNonProfit discourages reviews by an organization’s paid staff and leadership. It also helps nonprofits to understand both bad and good non-profit reviews in ways relevant to their mission.
Each month, GreatNonprofits enables a special campaign based on a particular cause. This helps expand the value of non-profit reviews beyond operations and financial performance, towards broader awareness of key advocacy and service issues. Past campaigns have addressed health, environment, disabilities, children and families, women, and the arts.
Organizations have incorporated their non-profit reviews in their donor and volunteer outreach. GreatNonProfits has also forged key partnerships with other trusted web services—including GuideStar, Charity Navigator, and GlobalGiving—to extend the reach of nonprofit reviews at key connection points for those looking for ways to support charities.
Non-profit reviews provide a unique way for organizations to share information on their good works, and to learn where they can improve their services. They also help policymakers, advocates and others working on key issues to know where to find and success and where needs and priorities exist.
Trend Themes
1. Non-profit Reviews - The trend of crowdsourcing reviews for non-profit organizations provides an opportunity for disruptive innovation in the realm of transparency and accountability.
2. Yelp-like Nonprofit Reviews - The trend of combining Yelp-like reviews with nonprofit organizations presents an opportunity for disruptive innovation in the area of community engagement and awareness.
3. Specialized Campaigns - The trend of running specialized campaigns based on specific causes offers an opportunity for disruptive innovation in raising awareness and advocacy for important social issues.
Industry Implications
1. Non-profit Organizations - The non-profit sector has the opportunity to embrace crowdsourced reviews and leverage them to build trust, improve transparency, and enhance their services.
2. Charity Ratings - The field of charity ratings can benefit from the integration of crowd-generated reviews to provide a comprehensive picture of nonprofit organizations and guide potential donors and volunteers.
3. Online Review Platforms - Online review platforms have the potential to expand their services beyond traditional businesses and incorporate nonprofit reviews as part of their offerings, catering to a wider audience seeking to support charities.
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