With the thousands of different advertisements we see each and every single day, it takes something truly inventive and unique to catch our attention, and these shocking billboard ads are some great examples of marketing techniques taken to the extreme.
Gone are the days when companies marketed their products by simply showcasing an image of it in a commercial or print ad. Nowadays ad agencies have to create more of a concept and message behind a product or idea in order to catch the attention of those passing by. From suggestive TV show ads to controversial animal testing billboards, these shocking campaign tactics are meant to engage the viewer and make them take a minute to stop and look at this piece of advertisement.
While you may disagree with a few of these often vulgar marketing tactics, there's no question that these billboard ads will certainly catch your attention when you walk by.
34 Shocking Billboard Ads
From Hairy Stripper Billboards to People-Hanging Campaigns:
Tana Makmanee — May 31, 2013 — Marketing
33
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
32
Vandalized Billboard Branding
The Chill 'Les Man' Campaign Puts Hair on Your Chest
31
People-Hanging Campaigns
Don't Drink and Drive Billboards in Russia are Bloody Gruesome
30
Disturbing Shockvertising
The Romanian Police Child Helpline Billboard for Child Violence
29
Emotional Inclusive Billboards
Peter Fuss Wants to Change World's Stereotypes About Religion
28
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
27
Airborne Jetpack Advertising
The Skydive Dubai/Go Fast! Billboard Features a Flying Man
26
Miniature Block Billboards
The DLKW Lowe LEGO Mini Billboards are Adorable and Effective
25
Cunning Contraceptive Campaigns
Manchester City Council Promotes 'Any Plans Tonight' Website
24
Monumental Startup Stunts
The Tremendous Square Times Square Billboards
23
Unimpressed Large-Scale Ads
The Powder Mountain Resort Campaign Says Size Matters
22
Controversial Animal Research Ads
RAT-HER Billboard Asks Who You Would Rather See Live
21
Barely-Legible Ballet Ads
The Josip Kelava Ads for Australia's Melbourne Dance Company
20
Anti-Discriminatory Adverts
Ads for Martin Luther King Jr. Day Remind Us of His Triumph
19
Badass Soccer Ads
Portland Timbers Billboards Prove There's "No Pity in Rose City"
18
Solar-Activated Billboards
Nivea Sunscreen Advertisement Can Only be Seen With Sunlight
17
Winged Rodent Translators
The Bat Billboard Transliterates Bat Talk in Real Time
16
Inappropriate Dating Service Billboards
Cougar Life Has a Controversial Ad on Sunset Blvd. in L.A.
15
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
14
Suggestive Show Ads
The New Vampire Diaries Billboards Urge Fans to "Catch VD"
13
Out-of-Reach Awareness Billboards
The Salvation Army 'The Dignity Project' Campaign is Poignant
12
Convertible-Making PSAs
Colorado State Patrol Ad Reminds Drivers to Keep Their Heads
11
Trash-Talking Ambient Advertising
Kvallspressen Impact Suggests an Alternative Marketing Method
10
Live Cockroach Billboards
The Terminix Billboard by Publicis Dallas Will Make Your Skin Crawl
9
Legislative Loophole Art
The GE Gallery Graffiti Art in Sao Paolo Gets Around Red Tape
8
Banned Bobby Billboards
The Controversial New Zealand Police Recruitment Advertisement
7
Reflective Auto Ads
This BMW Advertisement by 'Serviceplan' Doubles the Attention
6
Hairy Stripper Billboards
Interbest Promotes Free Space With Scantily Clad Subjects
5
Cult-Mocking Ads
Hacienda Restaurant Stirs Up a Controversy with Kool-Aid Cult Billboards
4
Singed Sauce Ads
The 'Taystee Chilli Sauce: Burned Billboard' is Too Hot to See
3
Cheeky Cancer Ads
The Colorectal Cancer Association of Canada Bus Ad Gets Straight to the Point
2
Dirty Billoard Ads
Advertising Agency JWT Makes Soiled Artwork
1
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
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Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Marketing Idea Generators
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AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Branded Digital Light Shows
The 'Blak Labs' and 'Maybank' Light Show Sends a Festive Message
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Unskippable Instagram Ad Updates
Instagram Tests Ads That Can't Be Skipped
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
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