With the thousands of different advertisements we see each and every single day, it takes something truly inventive and unique to catch our attention, and these shocking billboard ads are some great examples of marketing techniques taken to the extreme.
Gone are the days when companies marketed their products by simply showcasing an image of it in a commercial or print ad. Nowadays ad agencies have to create more of a concept and message behind a product or idea in order to catch the attention of those passing by. From suggestive TV show ads to controversial animal testing billboards, these shocking campaign tactics are meant to engage the viewer and make them take a minute to stop and look at this piece of advertisement.
While you may disagree with a few of these often vulgar marketing tactics, there's no question that these billboard ads will certainly catch your attention when you walk by.
34 Shocking Billboard Ads
From Hairy Stripper Billboards to People-Hanging Campaigns:
Tana Makmanee — May 31, 2013 — Marketing

33
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'

32
Vandalized Billboard Branding
The Chill 'Les Man' Campaign Puts Hair on Your Chest
31
People-Hanging Campaigns
Don't Drink and Drive Billboards in Russia are Bloody Gruesome
30
Disturbing Shockvertising
The Romanian Police Child Helpline Billboard for Child Violence
29
Emotional Inclusive Billboards
Peter Fuss Wants to Change World's Stereotypes About Religion
28
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
27
Airborne Jetpack Advertising
The Skydive Dubai/Go Fast! Billboard Features a Flying Man
26
Miniature Block Billboards
The DLKW Lowe LEGO Mini Billboards are Adorable and Effective
25
Cunning Contraceptive Campaigns
Manchester City Council Promotes 'Any Plans Tonight' Website
24
Monumental Startup Stunts
The Tremendous Square Times Square Billboards
23
Unimpressed Large-Scale Ads
The Powder Mountain Resort Campaign Says Size Matters
22
Controversial Animal Research Ads
RAT-HER Billboard Asks Who You Would Rather See Live
21
Barely-Legible Ballet Ads
The Josip Kelava Ads for Australia's Melbourne Dance Company
20
Anti-Discriminatory Adverts
Ads for Martin Luther King Jr. Day Remind Us of His Triumph
19
Badass Soccer Ads
Portland Timbers Billboards Prove There's "No Pity in Rose City"
18
Solar-Activated Billboards
Nivea Sunscreen Advertisement Can Only be Seen With Sunlight
17
Winged Rodent Translators
The Bat Billboard Transliterates Bat Talk in Real Time
16
Inappropriate Dating Service Billboards
Cougar Life Has a Controversial Ad on Sunset Blvd. in L.A.
15
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
14
Suggestive Show Ads
The New Vampire Diaries Billboards Urge Fans to "Catch VD"
13
Out-of-Reach Awareness Billboards
The Salvation Army 'The Dignity Project' Campaign is Poignant
12
Convertible-Making PSAs
Colorado State Patrol Ad Reminds Drivers to Keep Their Heads
11
Trash-Talking Ambient Advertising
Kvallspressen Impact Suggests an Alternative Marketing Method
10
Live Cockroach Billboards
The Terminix Billboard by Publicis Dallas Will Make Your Skin Crawl
9
Legislative Loophole Art
The GE Gallery Graffiti Art in Sao Paolo Gets Around Red Tape
8
Banned Bobby Billboards
The Controversial New Zealand Police Recruitment Advertisement
7
Reflective Auto Ads
This BMW Advertisement by 'Serviceplan' Doubles the Attention
6
Hairy Stripper Billboards
Interbest Promotes Free Space With Scantily Clad Subjects
5
Cult-Mocking Ads
Hacienda Restaurant Stirs Up a Controversy with Kool-Aid Cult Billboards
4
Singed Sauce Ads
The 'Taystee Chilli Sauce: Burned Billboard' is Too Hot to See
3
Cheeky Cancer Ads
The Colorectal Cancer Association of Canada Bus Ad Gets Straight to the Point
2
Dirty Billoard Ads
Advertising Agency JWT Makes Soiled Artwork
1
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
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AI-Generated Ketchup Ads
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Aggressive Athlete Ads
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Gen Z Advertising Initiatives
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Giant Balloon Installations
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Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Groundbreaking AR Posters
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Athlete-Backed Shoe Campaigns
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Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Humorous Fun-Forward Ads
Six Flags Rolls Out Its 'Funsultant' Campaign to Prove Fun Is Serious
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Silly Restaurant Chain Ads
German Doner Kebab Brings Bold Flavors and Quirky Ads to America
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unconventional Health Food Ads
RXBar is the Ultimate B.S. Blocker This New Year
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Uneventful Big Game Ads
The Angel Soft Super Bowl Ad is Made to Be Missed for a Bathroom Break
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Rewarding Ketchup Ads
Heinz's Post-Post Credits is the First Ad Interrupted by a Movie
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Monarch Butterfly-Inspired Digital Billboards
LG Electronics Expands Its Endangered Species Series
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Country-Artist Football Spots
NERDS x Shaboozey Team Up for a Vibrant Super Bowl Commercial
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Blockbuster Film-Saga Ice-Cream Ads
Häagen-Dazs Unveiled its 'Not So Fast, Not So Furious' Spot
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Cat-Starred Watch Campaigns
Hublot Taps Karl Lagerfeld's Choupette for the Big Bang Watch Ad
Branded Digital Light Shows
The 'Blak Labs' and 'Maybank' Light Show Sends a Festive Message
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations