Interbest Promotes Free Space With Scantily Clad Subjects
Jamie Danielle Munro — May 24, 2011 — Marketing
References: interbest.nl & creativecriminals
The people of Amsterdam are being threatened by a giant naked man as Interbest promotes its billboards with a male stripper. Created by advertising agency Y&R Not Just Film Amsterdam, this billboard will make even the cheapest companies pay for billboard space.
Picture yourself driving to work on a crystal clear day with the sun shining through your sunroof. You look down to change the radio station then raise your head only to find yourself staring at what appears to be a large, hairy man staring back at you on a billboard. The catch phrase underneath reads, "The Sooner You Advertise Here, The Better." The visual is enough to make any commuter start a company and advertise just to make their morning journey naked-man free. Interbest has done their job well.
Picture yourself driving to work on a crystal clear day with the sun shining through your sunroof. You look down to change the radio station then raise your head only to find yourself staring at what appears to be a large, hairy man staring back at you on a billboard. The catch phrase underneath reads, "The Sooner You Advertise Here, The Better." The visual is enough to make any commuter start a company and advertise just to make their morning journey naked-man free. Interbest has done their job well.
Trend Themes
1. Giant Naked Man Billboards - Disruptive innovation opportunity: Explore unconventional and attention-grabbing billboard advertisements featuring giant naked man imagery.
2. Bold and Provocative Advertising - Disruptive innovation opportunity: Leveraging provocative and unconventional advertising strategies to attract and engage audiences.
3. Unique Billboard Catchphrases - Disruptive innovation opportunity: Develop catchy and memorable catchphrases to make billboard advertisements more impactful and memorable.
Industry Implications
1. Outdoor Advertising - Disruptive innovation opportunity: Rethink traditional billboard concepts and create unique and attention-grabbing outdoor advertising campaigns.
2. Advertising Agencies - Disruptive innovation opportunity: Encourage advertising agencies to push boundaries and develop bold and unconventional advertising strategies.
3. Commute Entertainment Services - Disruptive innovation opportunity: Create unique entertainment services that engage and entertain commuters during their daily journeys.
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