The Facial Recognition Billboard is a Highly Interactive Campaign
Leslie Chen — February 25, 2012 — Marketing
References: plan-uk.org & gizmodiva
An advertisement may catch your attention for a minute or two at most, but this Facial Recognition Billboard will stay on your mind long after you've passed it.
Created by Plan UK, the billboard uses facial recognition technology to identify your gender. If you're a female, the billboard will play a 40 second video featuring the 'Because I'm a Girl' campaign, which focuses on the importance of a girl's education in developing countries. If the Facial Recognition Billboard identifies you as a male, you will only be given the address of the Plan UK website. The point of this is to provide males "a glimpse of what it’s like to have basic choices taken away."
Incredibly intuitive and interactive, the Facial Recognition Billboard may just be the thing to get pedestrians thinking.
Created by Plan UK, the billboard uses facial recognition technology to identify your gender. If you're a female, the billboard will play a 40 second video featuring the 'Because I'm a Girl' campaign, which focuses on the importance of a girl's education in developing countries. If the Facial Recognition Billboard identifies you as a male, you will only be given the address of the Plan UK website. The point of this is to provide males "a glimpse of what it’s like to have basic choices taken away."
Incredibly intuitive and interactive, the Facial Recognition Billboard may just be the thing to get pedestrians thinking.
Trend Themes
1. Facial Recognition Marketing - The use of facial recognition technology in marketing campaigns and advertisements creates opportunities for highly interactive and targeted experiences for consumers.
2. Gender-based Advertising - Campaigns that use gender as a basis for providing different advertising messages or experiences can potentially spark discussions about gender roles and equality.
3. Interactive Billboards - Innovative and interactive billboards that engage with consumers in real-time can provide new advertising opportunities and disrupt the traditional static billboard model.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry could benefit from utilizing facial recognition technology to create more engaging and personalized ad experiences for consumers.
2. Education - The education industry can partner with non-profit organizations to create campaigns that promote education and raise awareness about the importance of gender equality and girls' education in developing countries.
3. Outdoor Advertising - The outdoor advertising industry can explore more interactive and dynamic billboard options that utilize facial recognition technology and real-time responses to engage with consumers and create memorable experiences.
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