The Powder Mountain Resort Campaign Says Size Matters
Amelia Roblin — January 31, 2011 — Marketing
References: powdermountain & adsoftheworld
The message communicated by the Powder Mountain Resort campaign is a plain one -- apparently it is one enormous hill! Designed by the Super Top Secret advertising agency, these simplistic prints try to convey the immense scale of these ski slopes, as the alpine region outsizes the pyramids of Giza, the Great Wall of China and Europe.
Starring a little cartoon man who evidently has first-hand experience of what the ads are attempting to convey, the Powder Mountain Resort campaign asserts that by comparison; this holiday destination dwarfs a dinosaur, Texas and big chunks of the moon.
Starring a little cartoon man who evidently has first-hand experience of what the ads are attempting to convey, the Powder Mountain Resort campaign asserts that by comparison; this holiday destination dwarfs a dinosaur, Texas and big chunks of the moon.
Trend Themes
1. Simplistic Advertising - Simplistic advertising campaigns like Powder Mountain Resort's can be effective at conveying messages with a memorable visual impact.
2. Scale Comparison - Using size comparisons in advertising can be a powerful way to communicate the vastness of a product or service.
3. Cartoon Mascots - Cartoon mascots like the little man in Powder Mountain Resort's campaign can add an element of humor and approachability to advertising.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can benefit from using size comparison messaging in advertising campaigns to emphasize the vastness of their destinations.
2. Advertising - Advertising agencies can incorporate simplistic visual elements and cartoon characters to create memorable and effective advertising campaigns.
3. Outdoor Recreation - Companies that specialize in outdoor recreation, such as ski resorts, can use size comparisons to convey the vastness of their facilities and activities to potential customers.
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