The top September 2021 toys provide a look at some of the toys that will be at the top of wish lists come the holiday season. To support kids during the back-to-school season and beyond, brands are releasing playthings that are focused on providing extra inspiration and encouragement when it comes to making friends, building confidence and creative self-expression. With options for kids of all ages, some of these fun ideas include the Disney ily 4EVER Fashion Dolls and the Thomas & Friends Friendship Set, both of which have the potential to help ease kids back into in-person classes and face-to-face interactions with their peers.
Kids and adults alike will appreciate products like oversized posable dinosaurs, AI-powered companions and board games that inspire a sense of wanderlust.
Top 35 Toys Trends in September
35
Sensory-Focused Wooden Toys
Matolaki Designed the Montessori Mechanical Wooden Toy For Children
34
Three-in-One Child Activity Centers
The 'Little Hoppa' Grows with Children to Prolong Use
33
Functional Building Block Cars
This Life-Size Toyota Supra GR is a LEGO Vehicle That Drives
32
Rollable Octagonal Board Games
The Umbra Rolz Chess/Checkers Set is Stylish and Travel-Friendly
31
Ultra-Modern Flying Disc Toys
TheTOSY Flying Duo is Waterproof and Paired with Many LEDs
30
Digital Reflex-Improving Games
The 'Ryflx' Training System Improves Reflexes with Daily Use
29
Oversized Prehistoric Toy Figures
The Mattel Jurassic World Large Apatosaurus Figure is Posable
28
Video Game-Themed Kinetic Sculptures
The LEGO Pac-Man Piece Opens and Closes its Mouth
27
Surprise-Filled Dollhouses
The LOL OMG House of Surprises is a Colorful, Urban Modern Dollhouse
26
Bowl-Hugging Cereal Toys
Kellogg Bowl Buddies Make Breakfast Meals More Fun
25
Cat Treat Toy Blasters
The Nerf Catnip Disc Blaster is Loaded with Catnip Discs
24
Expressive Fashion Dolls
The Disney ily 4EVER Fashion Dolls Help Kids Explore Their Personal Style
23
Digital Droid Pets
The R2-D2 Tamagotchi is a Pocket-Sized Sci-Fi Companion
22
Crystalline Classic Board Games
The Monopoly Glass Edition Game is an Elegant Take on a Classic
21
Interactive Kangaroo Toys
Peek-A-Roo Has an Animated Pouch with a Baby Inside
20
Cityscape-Designed Chessboards
(Archi)TECT’S GAMBIT Chessboard is Designed by Carpenter
19
Street Art Card Games
UNO Created a Plastic-Free Card Deck with Shepard Fairey
18
Sci-Fi Film-Inspired Dart Blasters
The NERF LMTD ALIENS M41-A Blaster Has a Detailed Design
17
Cooking Family Board Games
The MasterChef Family Board Game Helps Players to Sharpen Their Skills
16
Kids Candy AR Apps
Kinder Releases AR-Powered App For Kids Called 'Applaydu'
15
Language-Learning Card Games
The 'Close Enough' Language Card Game Offers Educational Experiences
14
Sparkling Baby Dolls
Glitter Babyz Dolls Promote Nurturing Play with Extra Glitz
13
Puppet-Topped Play Speakers
Toniebox is Introducing Sesame Street Character Collectibles
12
Fashion-Conscious Fairy Dolls
Dream Seekers are Soft Dolls for Girls to Inspire Self-Belief
11
World Travel Board Games
Trekking the World by Underdog Games Takes Players Around the Globe
10
Building Block Stunt Sets
LEGO City Stuntz Help Kids Create Daring Stunts for Minifigs
9
AI-Powered Companion Dolls
Takara Tomy's Ami-chan is a Robotic Granddaughter for Older Adults
8
Custom Nail Polish Creators
The Color Fusion Nail Polish Maker Inspires Creativity in Kids
7
Back-to-School Friendship Sets
Thomas & Friends Fosters Socio-Emotional Skills in Pre-Schoolers
6
Career-Themed Playhouses
Kinder Joy & Charmed Playhouses Debuted New Empowering Playhouses
5
Educational Collectible Cards
Sainsbury's to Launch Its Much-Loved Collectible Card Collection
4
Child-Friendly Navigation Apps
Waze Introduces an Exciting Paw Patrol Theme to Its App
3
Kid's Movie Screening Contests
Fans of PAW Patrol Can Win A Private Movie Screening and Toys
2
Archival Cartoon Collectibles
The Walt Disney Archives Minnie Mouse Funko Pop 5-Pack is Limited
1
Thought-Provoking Card Games
The Worst-Case Scenario Card Game is Incredibly Engaging
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Playful Plush Skin Products
Tonymoly Collaborates with Squishmallows to Delight Gen Z Consumers
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Cartoon-Inspired Children's Fashion
The PAW Patrol x PatPat Line Presents an Exciting Collab
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Cartoon-Inspired Plush Toys
Build-A-Bear Unveils a New Super Mario Collection with Accessories
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
New Year-Themed Plush Toys
These Year of the Dragon Plushies are Launching at Disney Store Japan
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
In-Airport Toy Retailers
Toys R Us is Expanding its Retail Presence with Up to 24 Airport Stores
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Collectible Plush Board Games
Clue: Squishmallows Edition is a Must-Have for Collectors
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Revived Retro Internet Games
Neopets is Celebrating its 25th Anniversary with New Revivals
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Adorable Character Merchandise Offers
The Line Friends Store Launched Black Friday Deals
Collaborative Dog-Focused Toys
BARK Launches a Stylish Pet Care Collection at Chewy Stores
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Hatching Duck Toys
Pets Alive's Mama Duck Surprise Hatches Ducklings and Fun Reveals
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Squishy Fortune-Telling Toys
This Fortune Teller Squish Ball Reveals Answers with a Squeeze
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Pride-Honoring Bird Figurines
Target Dresses Up the Pride Birds to Celebrate this Month
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Sensory Plush Accessories
Moosh-Moosh Offers Hooded Blankets and Starlight Buddies Plush Toys
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Reimagined Film Brick-Form Shows
LEGO Recreates Iconic Pixar Films for Bricktoons on Disney+
Seasonal Gamer Ornaments
Hallmark Launches a Variety of Gamer-Approved Ornaments for the Holidays
Adorable Inflatable Halloween Characters
Gemmy Industries Debuts a New BT21-Themed Inflatable
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Exclusive Pet-Themed Collections
Target Introduces its New Cuddle Collab Collection of Decor
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Festive Collaborative Plush Workshops
Build-A-Bear Unveils the Hello Kitty and Friends Workshop
Cartoon Cat Board Games
Hello Kitty®: Day at the Park Comes with a Limited Edition Figurine
Witty Plushie Toys
Punchkins are 'Punny' Collectibles with 3D Details
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Festive Dog Toys
These Toys Will Bring Holiday Cheer To Your Canine Companion
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Play-Encouraging Intational Holidays
The UN Officially Marks the Inaugural Day of Play
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures