After the Mayweather versus McGregor fight at the end of August, surely the September 2017 sports trends would put boxing back near the top of the popular sporting echelon — yet that doesn't seem to be the case. As surprised as many were that the fight was actually entertaining (as opposed to a dud along the lines of Mayweather versus Pacquiao a few years ago), boxing as a sport remains niche to the modern sports fan, and it's unlikely that one gimmicky fight will change that.
One of the more popular North American sports, basketball, dominates the trends of this month, which is especially impressive considering that the NBA is in its offseason all the way until October. Whether in video games like NBA Live, which is introducing WNBA teams this year, or in mobile ticketing platforms like the Miami Heat's new platform, basketball has a knack for dominating the news cycle.
Top 30 Sports Trends in September
From Nicknamed Baseball Jersey to Anamorphic Basketball Courts:
30
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
29
Adaptable Three-Way Bikes
The Sustainable 3-in-1 'LittleBig' Bike Adapts with Growing Children
28
Walking-Friendly Water Flippers
The 'TailFins' Swim Fins Enable Users to Walk and Climb
27
Compact Electric Skateboards
The I-Ride Electric Skateboard Weighs Just 15 Pounds
26
Gamified AR Workouts
ARX Turns One's Exercise Routine into a Challenging Game
25
Enchanting Yoga Retreats
The EcoYoga Center Features a Luxurious Bath Beside a Waterfall
24
Adult Fitness Jungle Gyms
The Kompan Functional Training Systems Enable Better Outdoor Exercises
23
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
22
Multipurpose Training Rings
The Sportneer Hexagonal Agility Training Aid Rings are Multifunctional
21
Motorcycle-Based Tattoo Inks
Indian Ink is Made from Carbon Collected from Carey Hart's Motorcycle
20
Anamorphic Basketball Courts
'Truly's' Colorful Basketball Court Creates an Optical Illusion
19
Hearing-Enabling Swimmer Ear Plugs
The FINIS SwimEars Swimming Ear Plugs Won't Downgrade Hearing
18
Enhanced Mobility Jerseys
The Search and State SR-2 Performance Men’s Jersey Improves Aerodynamics
17
Smartphone-Connected Soccer Balls
The 'DribbleUp' Smart Soccer Balls Track Spin and Trajectory
16
Fashion House-Designed Skateboards
These Hermès Skateboards and Longboards Retail for $3,000 USD
15
Team-Themed Chip Bags
Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals
14
Sporty Performance Snow Sleds
The Aroc Snowsports 'Sports Sled' Comes in Three Models
13
Football Goalpost Chairs
The QB54 Lawn Chair Football Game is Playable While Tailgating
12
Adventurous Knife-Related Projects
The Swiss Army Knife Book Compiles Over 60 Projects
11
Nicknamed Baseball Jerseys
MLB Players Weekend Will Feature Jersey's With Players' Chosen Aliases
10
Spin Class Wedding Gifts
SoulCycle Teamed Up with Zola for a Special Wedding Registry Offer
9
Performance-Tracking Athletic Shirts
DynaFeed Puts Wristworn Fitness-Tracking Directly In Clothing
8
Golfer Drinking Games
Beer Pong Golf Switches Up How the Classic Drinking Game is Played
7
Form-Fitted Hiking Shoes
Tecnica Forges Can Be Heat-Molded for a Custom Fit
6
Women's Basketball Video Games
WNBA Teams Will Appear in NBA Live 18
5
Mobile-Only Basketball Tickets
Miami Heat is the First NBA Team to Offer Mobile-Only Entry
4
Olympic Runner Projections
Virgin Media's Virtual Projection in London Depicts Usain Bolt Running
3
Rodeo-Style Workout Machines
This Home Fitness Machine Resembles a Small-Scale Mechanical Bull
2
VR Sports-Viewing Apps
'Fox Sports VR' Lets Users View Games in Virtual VIP Stadium Suites
1
Glowing Athletic Windbreakers
Vollebak's Solar Charged Jacket Glows in the Dark
Related Ideas
Football Management Tournaments
FIFAe Introduces the Football Manager FIFAe World Cup
Sporting Event-Themed Meal Deals
The Wingstop Fight Night Bundle is Here for UFC 309
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
New Year-Inspired Basketball Shoes
Nike's KD 4 Sneaker Gets a Year of the Dragon Colorway
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Graphic Soccer Fashion Lines
PUMA Collaborates with Manchester City, and BlackEyePatch
Black Golfer-Celebrating Capsules
Eastside Golf's '1961 Project' Celebrates Black Golfers' Legacy
Water-Bound Floating Basketball Arenas
Lake Bled is the Base of the new Nike Basketball Court
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
In-Store Senior Fan Zones
Asda's In-Store Nanzones Fight Loneliness in Elderly Sports Lovers
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Minimal Contrasting Basketball Shoes
The Nike Air Jordan 14 Sneaker Model Gets a Black Toe Version
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Striking Red-Tonal Sneakers
Nike Basketball Dips the KD 16 in 'Triple Red' Coloring
Logo-Shaped Sportswear Pillows
The Nike Birthday Pillow Gift Box is a Hong Kong Exclusive
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Powered Boxing Bags
The Bhout Bag Fuses Elements of Fitness and Gaming
Basketball Team-Tonal Mid-Cut Sneakers
Nike Unveils a Hornets-Colored Air Jordan 1 Mid
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Baseball-Inspired Streetwear Apparel
PacSun x The Wild Collective Debut a MLB Collection for Women
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Luxurious Spring-Ready Sneakers
Burberry Introduces the Dynamic Box Sneakers to its Lineup
Technical Sporty Fashion Capsules
Nike's ISPA Presents Its New Collection for Fall 2023
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Square-Shaped Soccer Balls
Oliver Binnian and Willem Slegers Designs the UNPLAYABALL
Luxe Baseball Fashion Collections
Gucci and Major League Baseball Launch a Summer Capsule
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Americana Baseball Fashions
The Polo Ralph Lauren x New York Yankees Collection is Fall-Ready
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
NBA-Themed Sunglasses Collections
AKILA Eyewear Unveils Its Basketball-Inspired Eyewear Range
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Dynamic Fashion-Forward Basketball Shoes
Balenciage Presents its First Basketball Sneaker Model
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Spherical Athletic Large Ballparks
BIG Designs a Ballpark on the Vegas Strip for the Athletics
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Car-Branded Basketball Giveaways
Canada Basketball & Turo Debut Unforgettable Fan Experiences
Women-Centric Boxing Gear
Tussle Gear Boasts a Range of High-Quality Boxing Gear
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Gamified Tennis Metaverses
Race to Wimbledon is a Fast-Paced Game on Fortnite
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Nostalgic Baseball Hats
Mitchell & Ness Rounds Out MLB Product Assortment
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Outerwear-Centric Fall Fashion
Bene Culture Presents its Latest Collection for the Season
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Basketball-Shaped Sneakers
The Baller Silhouette by Off-White Mimics the Look of a Sports Ball
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
NYC-Inspired Fall Fashion
Studio Nicholson Presents a New Capsule for the FW23 Season
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
NFL-Themed Jewelry Collaboration
BaubleBar and WEAR by Erin Andrews Announce Exclusive Collection
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Custom Boxer Outfits
The Shoe Surgeon Designs Jake Paul's Fight Night Outfit with Nate Diaz
Foldable Travel-Friendly Hats
Under Armour Recently Unveiled the UA StealthForm Hat
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Basketball-inspired Fashion Collaborations
Mitchell & Ness Partners with Isiah Thomas
Free Tennis Tournament Events
The US Open Fan Week will Take Place at the Arthur Ashe Stadium
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Game Console-Branches Streetwear
PlayStation Joins F.C. Real Bristol and SOPH on a Fashion Capsule
Data-Driven Ticket Reselling Features
SeatGeek Next Fan Up Simplifies the Ticket Reselling Process
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Dynamic Collaborative Sporty Sneakers
AMBUSH Joins Nike on its Own Air Uptempo Sneaker
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Geography-Based Esports Competitions
GeoGuessr Hosts Its First Esports World Cup with 24 Players
Fighting Game Crossover Events
Battle Royale Game PUBG Announces a Street Fighter 6 Collaboration
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Esports Data-Based Deals
Bayes Esports Debuts a New Data Supplying Deal with the Esports World Cup
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Slick Boxing Fashion Collection
John Lawrence Sullivan and Everlast Collaborate on a New Range
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Esports Championship Events
The European Games Esports Championships Announces its Game Titles
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Game Creature-Themed Apparel
The Pokémon Company Unveils a New Apparel Collection in the UK and US
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Trading Card Game Developments
Pokémon Unveils the Upcoming Trading Card Game Pocket
MENA-Based Esports Events
Saudi Arabia is Expected to Host the World Esports Championship
Festivity-Prepared Vibrant Jerseys
Corteiz Unveils a New Football Jersey Ahead Notting Hill Carni
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Unique Crossword Events
The New York Times Games Celebrates the Anniversary of the Mini Crossword
Collaborative Golf Accessories Capsule
Saturdays NYC and BRIEFING Unveil Golf Accessories Capsule
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Youth-Supporting Esports Opportunities
British Esports Launches the PUBG Mobile College Tournament
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
FAST Basketball Streaming Channels
Tubi Launches the New Professional Basketball FAST Channels
Branded College Football Series
Dr Pepper Unveils the Seventh Season Oof the Fansville Series
Baseball-Inspired Clothing Collections
Daniel Patrick Enters a Collaboration with adidas
Fantasy Sports Betting Apps
OnlyBets Builds a Sense of Community Around its Players
Monster-Battling Tournament Games
Nintendo Annouced 'Pokemon Stadium' is Coming to Switch Online
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Pricey Baseball Memorabilia Jerseys
Babe Ruth's Called Shot Jersey Auctioned at $24 Million
Streaming Service Golf Tournaments
The Netflix Cup Teams Up Formula 1 Drivers & PGA Tour Golfers
Custom Apparel Sports Partnerships
Canada Basketball Announces Its Partnership with INDOCHINO
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform
Inclusive Amateur Cricket Leagues
Last Man Stands Canada Has Seen Rapid Success