Vollebak's Solar Charged Jacket Glows in the Dark
References: vollebak & fastcodesign
Vollebak's Solar Charged Jacket is a new piece of athletic gear that's yet another creative piece of innovation from the apparel company. After releasing a midlayer jogging shirt in "the world's most visible color" and a hoodie designed to last longer than the wearer lives, the company's new product is a windbreaker that collects sunlight to glow in the dark.
The Solar Charged Jacket is made from a lightweight, see-through, light grey material. During the day, it looks like a relatively plain windbreaker and rain jacket that keeps its wearer shielded from the elements. During the night, though, the jacket's safety features leap into action. Thanks to its glow-in-the-dark material, the jacket is far safer than other nighttime athletic gear, since it can even keep wearers visible in environments where there's no other light (places like mountain trails or forest runs.)
The Solar Charged Jacket is made from a lightweight, see-through, light grey material. During the day, it looks like a relatively plain windbreaker and rain jacket that keeps its wearer shielded from the elements. During the night, though, the jacket's safety features leap into action. Thanks to its glow-in-the-dark material, the jacket is far safer than other nighttime athletic gear, since it can even keep wearers visible in environments where there's no other light (places like mountain trails or forest runs.)
Trend Themes
1. Glow-in-the-dark Athletic Gear - There is a growing trend in the athletic industry for innovative gear that provides visibility in low-light conditions.
2. Sustainable Material Innovation - The use of lightweight, see-through, and solar-capturing materials in athletic apparel is becoming increasingly popular.
3. Safety-enhancing Technology - Incorporating glow-in-the-dark features into athletic gear is a disruptive innovation opportunity to improve visibility and safety.
Industry Implications
1. Sportswear - Sportswear companies can explore the development of glow-in-the-dark apparel to meet the demand for enhanced visibility during nighttime activities.
2. Outdoor Recreation - Outdoor recreation and adventure companies can leverage glow-in-the-dark technology to enhance safety for customers engaging in nighttime activities.
3. Sustainable Fashion - The sustainable fashion industry can benefit from using solar charging technology to create eco-friendly glow-in-the-dark apparel.
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