Virgin Media's Virtual Projection in London Depicts Usain Bolt Running
Laura McQuarrie — August 8, 2017 — Lifestyle
References: eventmagazine
To pay tribute to Olympic athlete Usain Bolt as its brand ambassador of five years, Virgin Media created a virtual projection of Usain Bolt running that was shared across the city of London.
The virtual projection involved showing the Olympic champion running across some of the city's most well-known landmarks, including the Brixton Recreation Centre, Cold Harbour Lane and the Tate Modern. At the end of the virtual projection's tour of London, the image of Bolt was projected over clubs in Soho dancing.
On the creation of this unique stunt, Kerris Bright, the chief marketing officer at Virgin Media says: "The fastest man on the planet goes hand in hand with the fastest broadband and Usain is super-fast and super entertaining; the perfect embodiment of Virgin Media."
The virtual projection involved showing the Olympic champion running across some of the city's most well-known landmarks, including the Brixton Recreation Centre, Cold Harbour Lane and the Tate Modern. At the end of the virtual projection's tour of London, the image of Bolt was projected over clubs in Soho dancing.
On the creation of this unique stunt, Kerris Bright, the chief marketing officer at Virgin Media says: "The fastest man on the planet goes hand in hand with the fastest broadband and Usain is super-fast and super entertaining; the perfect embodiment of Virgin Media."
Trend Themes
1. Virtual Projections - The use of virtual projections to pay tribute to brand ambassadors and create unique and immersive experiences.
2. City-wide Advertising - Utilizing city landmarks and popular locations to showcase brand messaging and engage with a wide audience.
3. Celebrity Brand Partnerships - Collaborating with well-known athletes and celebrities to promote brands and create memorable marketing campaigns.
Industry Implications
1. Advertising - The advertising industry can incorporate virtual projections to create eye-catching campaigns in urban environments.
2. Telecommunications - Telecommunication companies can leverage city-wide advertising to promote their fast and reliable broadband services.
3. Sports Marketing - Sports marketing agencies can facilitate celebrity brand partnerships to enhance brand visibility and connect with target audiences.
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