These Sci-Fi ad techniques are utilizing references from popular fantasy films as a way to connect with a much more youthful and hip generation.
Such classic Sci-Fi films such as the Star Wars saga and The Matrix trilogy has gained international recognition and some diehard fans along the way, which is why there should be no surprise as to why marketers are utilizing these concepts as a way to draw in consumers. From smoking PSAs featuring the classic C-3PO character from Star Wars to sportswear ads featuring intergalactic creatures, these Sci-Fi ad techniques are definitely targeting a market more in tune with pop culture references and mainstream movies.
A creative way to infuse geeky yet wildly popular references into an ad, these Sci-Fi techniques will surely make an impression with its distinct themes.
12 Sci-Fi Ad Techniques
From Sci-Fi Hospital Commercials to Intergalactic Sportswear Promos:
Tana Makmanee — Jul 6, 2013 — Marketing
12
Villainous Vacation Videos
This Darth Vader Disneyland Video is Full of Laughs
11
Vintage Smoking PSAs
The Star Wars Smoking PSA Enlists C-3PO to Warn Children
10
Earth-Saving Super Villains
Darth Vader in a Sid-Splitting Earth Hour Ad
9
Epic Sci-Fi Car Ads
The Kia Optima Super Bowl 2011 Commercial
8
Sith Lord Microsoft Parodies
The Death Star Was My Idea Ad Spoofs Windows 7 Commercials
7
Sci-Fi Sportswear Ads
The Epically Geektastic Adidas is All In 'Empire Strikes Back Edition'
6
Intergalactic Sportswear Promos
The Star-Filled Adidas Star Wars Collection Campaign
5
Adidas Vader Vids
Adidas Originals Neighborhood Campaign Shows Celeb Side of the Force
4
Sci-Fi Hospital Commercials
The GE Agent of Good Campaign is Inspired by 'The Matrix'
3
Papercraft Space Battles
The Moleskine Star War Origami Battle Shows the Power of the Fold
2
Sci-Fi Thriller Phone Ads
The Motorola Droid X Ad is All About Futurism
1
Intergalactic Villain Ads
The NTT Docomo Darth Vader Ad Uses the Force to Sell Phones
Related Ideas
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Retro Sci-Fi Clothing Collections
These UNIQLO x Star Wars Styles Celebrate May the Fourth
AI Movie Poster Generators
AI Movie Poster Generator Creates Impactful Promotional Materials
Sci-Fi Film-Inspired Gaming Mouse
Logitech G Presents the G502 X Plus Millennium Falcon Edition
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Collaboration Sci-Fi Tech Accessories
The Star Wars x CASETiFY Collection is Celebratory
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Cinematic GenAI Campaigns
The Know-It Alls by Perplexity is a Movie-Style Trailer
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Sci-Fi Film-Inspired Socks
New 'Star Wars-Inspired' Sock Collection is Designed by a DJ
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Galactic Cafe Experiences
The Star Wars-Themed Cafe in Tokyo Takes Fans to an Outer Galaxy
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Desert Planet Sci-Fi Collections
Disney Star Wars Sand's of Tatooine Collection is Desert-Themed
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Sci-Fi Coffee Brews
The Bones Coffee Co. x Star Wars Coffee Brew Collection Will Awaken the Force
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Moon Exploration Fabrics
Columbia's High-Tech Fabric Will Be Used to Help Protect a Lunar Lander
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Special-Edition Sci-Fi Tinctures
Apothékary Created a Star Wars Wine Down Collector’s Box
Reshaping Premium Imaging Tools
Adobe Presents the Structure Reference Tool for Firefly
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Sci-Fi Fragrance Collections
The Hotel Collection Star Wars Range Marks May the Fourth
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Simplified AI Movie Tools
Faraway Let's Anyone Create Films with AI
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Olfactory Entertainment Devices
'MovieScent' Uses Smell and AI to Achieve a 4D Experience
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Insulated Sci-Fi Garments
The Columbia x Star Wars Skywalker Pilot Ski Collection Has Nine Styles
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Cult Film-Inspired Pet Plants
Dami Seo Designs the SPOT Pet Plant Inspired by Toy Story
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Festive Light Painting Techniques
NASA Astronauts Creates Captivating Light Paintings
Sci Fi-Themed Popcorn Machines
The Death Star Popcorn Maker Honors the Sci-Fi Franchise
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Sci-Fi Film-Inspired Custom Eyewear
Pair Eyewear and Lucasfilm Join Forces on Custom Frames
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Exclusive Sci-Fi Scents
Hotel Collection Releases New Star Wars Fragrances
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad