The Moleskine Star War Origami Battle Shows the Power of the Fold
Michael Hines — September 15, 2011 — Marketing
References: moleskineus & uniquedaily
If you have never seen an origami X-Wing before, then you need to watch the Moleskine Star Wars Origami Battle. The video was created by Moleskine to promote their collaboration with the Star Wars franchise. The video features paper Tie Fighters and X-Wings doing battle.
The video is incredibly creative, with laser missiles taking the form of pieces of paper and explosions resulting in burst of colorfully crumpled stationary. The video is designed to promote the release of Moleskine's latest notebooks featuring an homage to the original Star Wars trilogy. Even if you aren't a Star Wars fan, you should definitely check out the Moleskine Star Wars Origami Battle video as it is one of the most creative commercials released this year. You can check out the full video in all of its glory here.
The video is incredibly creative, with laser missiles taking the form of pieces of paper and explosions resulting in burst of colorfully crumpled stationary. The video is designed to promote the release of Moleskine's latest notebooks featuring an homage to the original Star Wars trilogy. Even if you aren't a Star Wars fan, you should definitely check out the Moleskine Star Wars Origami Battle video as it is one of the most creative commercials released this year. You can check out the full video in all of its glory here.
Trend Themes
1. Origami Advertising - Advertisers are utilizing the art of origami to create unique and creative promotional content.
2. Collaborative Branding - Brands are partnering with popular franchises to create co-branded products and marketing campaigns.
3. Interactive Commercials - Video advertisements are becoming more immersive and engaging, incorporating elements that capture viewers' attention.
Industry Implications
1. Paper Products - Companies in the paper products industry can explore creating custom origami kits and accessories for creative advertising.
2. Entertainment and Licensing - Companies that specialize in entertainment and licensing can seek opportunities for collaboration with popular brands to create unique products and experiences.
3. Marketing and Advertising - The marketing and advertising industry can leverage interactive video techniques to create memorable and attention-grabbing commercial content.
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