Red Bull has done an outstanding job of making their energy beverage brand ubiquitous. From sponsoring extreme sports competitions to staging insane adverstunts, there's no doubt in any consumer's mind that Red Bull has the power to give them wings.
Red Bull's ability to induce weightlessness is even echoed in the design of the company headquarters, which feature slides between floors as a fun alternative to stairs. The ubiquitous cocktail comprised of vodka and Red Bull has even inspired its own energy-packed vodkas.
Read on to explore the other ways Red Bull has invaded nearly every aspect of pop culture.
17 Energetic Expressions of Red Bull Branding

17
Monster versus Red Bull

16
Artvertising
Red Bull Art of Can Exhibit

15
Miracle Brand Energy Drinks
Red Bull Indulges in Savvy Stealth Marketing Scheme
14
New Jersey not happy with Red Bull New York
13
Extreme Adverstunts
Redbull Flugtag: Does Redbull Really Give You Wings?
12
Prison for Red Bull Binge Driver After 20 Drink Driving Rampage
11
Red Bull Illume
Extreme Sports Photography Competition
10
Red Bull Music Academy
Inspiration Community for Professional and Emerging Musicians
9
Natural Colas
Red Bull Simply Cola
8
Capitalizing on Low Cal Demands
Red Bull Sugarfree TV Spot
7
Extreme City Sports
Urban Cliff Diving
6
Artvertising (Update)
Red Bull Art of Can Exhibit
5
Energetic Brand Interaction
Red Bull Tall Story Contest
4
High-Energy Art Contests
Red Bull Art of Can (UPDATE)
3
Beverage-Branded Furniture
The Red Bull DJ Table
2
Red Bull HQ
Slide Down to Meetings
1
Energy Enhanced Vodka
The New Vodka & Red Bull
Related Ideas
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Exclusive Energy Drink Installations
Red Bull Debuts 'Red Bull Mirage' at Coachella
Exclusive Wintertime Energy Drinks
Red Bull Winter Edition: Kankitsu Mikan is a Japanese Exclusive
Sugar-Free Seasonal Energy Drinks
Red Bull Recently Launched the 2024 Winter Edition Sugarfree
Summertime Fruit Energy Drinks
Red Bull Summer Edition White Peach Comes in Two Formulations
Sherbet-Flavored Energy Drinks
Celsius Retro Vibe Has Raspberry, Orange and Lime Flavors
Alcoholic Whipped Cream Activations
Cardi B Promoted Whipshots at the REVOLVE x Pizzaslime Party
Limited-Edition Energy Drinks
'Rockstar Energy' Announces Two New Vibrant Flavors in Canada
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
AI-Inspired Energy Drinks
AI Energy Drink Differentiates Itself with a Tech-Like Twist
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Alternative Energy Drinks
AVVIKA Delivers a Natural, Better-for-You Boost Without Caffeine
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Iced Energy Beverages
Starbucks Iced Energy Energizes Mind and Body with Plant-Based Caffeine
Vanilla-Berry Energy Drinks
Red Bull Iced Vanilla Berry is Available With and Without Sugar
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Athlete-Approved Energy Drinks
Accelerator Energy Brings Star Power and Flavor in its New Campaign
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Fruity Energy Drinks
Tim Hortons Has Introduced a New Beverage Option — the Infusr™ Energy Drinks
Pop Culture-Inspired Beverage Campaigns
Accelerator Active Energy Partners with Travis Kelce
Music Festival Energy Drinks
Rockstar Energy Zero Sugar Peach is Headed to the UK
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Cooling Cafe Energy Drinks
The Arctic Cherry Dunkin’ Energy Drink is Here for Spring
High-Quality Energy Drinks
Duma Energy Assists Individuals with Fast-Paced Lifestyles
Bright Soda-Brand Office Spaces
BIT CREATIVE Designs the Coca-Cola HBC Headquarters
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Zero-Sugar Sparkling Energy Seltzers
Tilray Wellness & Whole Foods Market Debut Hi*Ball Energy
Tea-Sourced Caffeine Energy Drinks
These New King Kongin Energy Drinks Come in Three Flavors
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Motorsport-Inspired Vodka Activations
NEFT Vodka Amplified Its Presence During Formula 1 Weekend
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
Tropical-Inspired Energy Drink Flavors
Celsius Expanded Its CELSIUS VIBE Line with PLAYA VIBE
Sports Fan Energy Shots
Stan the Fan 5-hour ENERGY Shares a Special Fan Fuel Flavor
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Inspiring Energy Drink Partnerships
Rockstar Energy X Lia Block Join to Enhance Motorsports
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Athletic Demand-Driven Beverages
These New BOOST Drinks Help with Hydration and Energy
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Cocktail-Inspired Energy Drinks
Better Buzz Coffee Roasters Unveiled the Buzz Energy Drinks
80s Energy Drinks
JOLT Cola is Being Revived for a New Generation of Consumers
Frozen Refreshment Energy Drinks
These New CELSIUS Essentials Flavors Will Debut in 2025
Flavor-Driven Energy Drink Ranges
These Celsius Energy Drinks are Arriving in the UK
Springtime Energy Drinks
Red Bull Spring Edition Grapefruit & Blossom is Subtly Floral & Herbal
Sports-Themed Cafe Energy Drinks
The Dutch Bros Coffee Gold Medal Rebel Celebrates the Olympics
Summer Iced Energy Drinks
Starbucks Adds New Refreshing Iced Energy Drinks to its Permanent Menu
Tropical Plant-Based Energy Drinks
Reign Storm Blends Blood Orange and Sweet Pineapple
Marketing-Centric Esports Deals
Fnatic Teams Up with Red Bull on a New Promotional Partnership
Energy Drink-Infused Cafe Drinks
PJ's Coffee Red Bull Infusion Drinks Come in Two Flavor Options
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Unique Sugar-Free Energy Drinks
New Red Bull Zero Delivers Bold Flavor and Zero Sugar
Nostalgic Sports Nutrition Drinks
AN SUPPS and TANG Created Co-Branded Performance Beverages
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Collaboration Candy Energy Drinks
C4 Energy Millions Apple Arrives in the UK with Zero Sugar
Exclusive Retailer Energy Drinks
Celsius Essentials Sparkling Watermelon is Only at Circle K
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Protein-Packed Energy Drinks
Clean Simple Eats Clear Protein + Energy Comes in Four Flavors
Premium Energy Drink Flavors
These New Lucozade Alert Flavors Come in 250ml Cans
Collaborative Energy Beverages
XPO NRG Was Exclusively Crafted for SupplySide West 2024 Attendees
Humorous Energy Drink Campaigns
Lucky Energy Debuts the Shangry Campaign
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Sweet Heat Energy Drinks
TENZING Fiery Mango Features the Brand's Super Natural Energy Blend
Uncompromising Energy Drinks
Oasis Energy Drink Refuels and Focuses with Natural Ingredients
Strawberry Guava-Inspired Plant-Based Beverages
Nurish Brands Expands Its FEEL® Energy Drink Line
Exotic Energy Drink Flavors
Relentless Guava Targets Gen Z Flavor Preferences for Sweet-Yet-Tangy
Supplement Brand Partnerships
RYSE as Partnered with Bodybuilding.com to Expand Its Reach
Tropical Flavored Energy Drinks
Monster Juiced Rio Punch is Inspired by Tropical Spirit
Full-Flavor Sugar-Free Energy Drinks
Red Bull Zero Mimics the Flavor of the Brand's Original
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Enhanced RTD Beverage Flavors
WKD X Expands Range with Two New Flavors
Celebratory Collaboration Energy Drinks
G.O.A.T. Fuel's Collector’s Cans Celebrate Greatness
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Summer-Driven Energy Drinks
Pwr-Bru Dynamo Fruit Punch Offers Bold Flavor and an Energy Boost
Wellness-Focused Vodka Beverages
Nebula9 Vodka Combines Vodka with Functional Wellness Ingredients
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Energetic RTD Coffee Campaigns
Channing Tatum Stars in STōK Cold Brew Coffee's 'Hollywood Magic'
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
Icy Caffeinated Alcohol Refreshments
WKD X Drinks Come in Two New Flavor Options
Summery Sugar-Free Energy Drinks
Red Bull Sugarfree Editions Come in Two Fruit-Forward New Flavors
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Triple-Shot Espresso Energy Drinks
These New Black Rifle Energy Drinks Come in Three Flavors
Brazilian Fruit Energy Drinks
Monster Energy Juice Monster Rio Punch Celebrates Brazil
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Productivity-Boosting Beverages
Benny's Raspberry Hibiscus is Infused with Adaptogens for Focus
Nostalgic Orange Energy Drinks
C4 Energy Debuts a Creamsicle-Flavored Sport+Fitness Energy Drink
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Multi-Year Energy Drink Partnerships
The Professional Fighters League Partners with VALR Energy
Color-Changing Energy Drinks
The C4 Ultimate Energy Frost Collection Includes Three Flavors
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Tropical Summertime Energy Drinks
CELSIUS Sparkling Strawberry Passionfruit is Warm Weather-Themed
Dual-Flavor Energy Drinks
Rubicon RAW Wave Edition Comes in Two Flavors
Blue Raspberry Energy Drinks
Black Rock Coffee Bar's New Clouds Fuel Features Coconut Cold Foam
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Ready-To-Drink Vodka Cocktails
Zeroes Beverages Debuts at the University of Alabama
Energizing Pickle Beverages
Dutch Bros' Pickleback Rebel is a Tangy Limited-Time Refreshment
Japanese Energy Drink Variants
Sugoi Mart Releases a Japanese-Made Red Bull Power Pack
Message-Driven Merch Collections
Lucky Beverage Company's Merch Collection Celebrates Resilience
Fantastical Creature-Inspired Sodas
Irn-Bru XTRA Legend Editions Come in Two Flavors
Donut Brand Energy Drinks
The Pinkbox Doughnuts Energy Drink Comes in Regular and Sugar-Free
Convenient Energy Drink Mixes
The Everly Energy Variety Pack is Colorful and Nutritious
Metabolism-Boosting Energy Drinks
GURU Organic Energy Zero Sugar Comes in Three Flavors
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Ice Cream-Inspired Energy Drinks
C4 Energy Celebrates Its Creamsicle Flavor with Ludacris
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Energizing Hydration Boosters
Waterdrop's Zero-Sugar Microenergy Boosters Invigorate Regular Water
Beignet-Inspired Vodka Products
Beignet Vodka Embodies the Cultural Essence of New Orleans
Tropically Flavored Energy Drinks
Rockstar Introduces Punched Pineapple and Boom Piña Colada
Collaboration Scottish Soda Cocktails
The Funkin Irn-Bru Vodka Martini Has 5% ABV
Golfer-Targeted Energy Shots
Transfusion 5-hour ENERGY Shares Favorite Beverage Cart Flavors
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Official Racing Spirit Partnerships
Belvedere and Formula One Partnered to Celebrate Expertise
Multi-Brand Esports Deals
Red Bull, Nissin Cup Noodles and Kreo Team Up with College Rivals
Basketball-Focused Energy Drinks
G.O.A.T. Fuel is the Official Partner of WNBA's Chicago Sky
Exclusive Sugar-Free Drinks
The Red Bull Pink Edition Features Notes of Raspberry
Low-Calorie RTD Vodka Cocktails
Crystal Light Debuts its 'Vodka Refreshers'
Bag-In-Box Brazilian Beverages
Golly Guarana Expands from Utah to a Broader US Market.
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
Branded Long-Term Sports Partnerships
New York Red Bulls & Sports Illustrated Tickets Join Forces
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics