Red Bull has done an outstanding job of making their energy beverage brand ubiquitous. From sponsoring extreme sports competitions to staging insane adverstunts, there's no doubt in any consumer's mind that Red Bull has the power to give them wings.
Red Bull's ability to induce weightlessness is even echoed in the design of the company headquarters, which feature slides between floors as a fun alternative to stairs. The ubiquitous cocktail comprised of vodka and Red Bull has even inspired its own energy-packed vodkas.
Read on to explore the other ways Red Bull has invaded nearly every aspect of pop culture.
17 Energetic Expressions of Red Bull Branding
17
Monster versus Red Bull
16
Artvertising
Red Bull Art of Can Exhibit
15
Miracle Brand Energy Drinks
Red Bull Indulges in Savvy Stealth Marketing Scheme
14
New Jersey not happy with Red Bull New York
13
Extreme Adverstunts
Redbull Flugtag: Does Redbull Really Give You Wings?
12
Prison for Red Bull Binge Driver After 20 Drink Driving Rampage
11
Red Bull Illume
Extreme Sports Photography Competition
10
Red Bull Music Academy
Inspiration Community for Professional and Emerging Musicians
9
Natural Colas
Red Bull Simply Cola
8
Capitalizing on Low Cal Demands
Red Bull Sugarfree TV Spot
7
Extreme City Sports
Urban Cliff Diving
6
Artvertising (Update)
Red Bull Art of Can Exhibit
5
Energetic Brand Interaction
Red Bull Tall Story Contest
4
High-Energy Art Contests
Red Bull Art of Can (UPDATE)
3
Beverage-Branded Furniture
The Red Bull DJ Table
2
Red Bull HQ
Slide Down to Meetings
1
Energy Enhanced Vodka
The New Vodka & Red Bull
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Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Sugar-Free Seasonal Energy Drinks
Red Bull Recently Launched the 2024 Winter Edition Sugarfree
Candy-Like Energy Drinks
CELSIUS Blue Razz Lemonade is Part of the Brand's Fizz-Free Range
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Energy Drink Advent Calendars
The NOCCO Advent Calendar Offers Energy for the Holiday Season
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
AI-Inspired Energy Drinks
AI Energy Drink Differentiates Itself with a Tech-Like Twist
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Limited-Edition Energy Drinks
'Rockstar Energy' Announces Two New Vibrant Flavors in Canada
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Alternative Energy Drinks
AVVIKA Delivers a Natural, Better-for-You Boost Without Caffeine
Vanilla-Berry Energy Drinks
Red Bull Iced Vanilla Berry is Available With and Without Sugar
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Forest Fruit Energy Drinks
Red Bull Pink Edition Sugarfree is Permanently Arriving This Summer
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Exotic Fruit Energy Drinks
Red Bull Summer Edition Curuba Elderflower is Arriving in March
Fruity Energy Drinks
Tim Hortons Has Introduced a New Beverage Option — the Infusr™ Energy Drinks
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Sports Fan Energy Shots
Stan the Fan 5-hour ENERGY Shares a Special Fan Fuel Flavor
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
Outer Space-Inspired Energy Drinks
The Celsius Space Vibe Collection Has Three Flavors
Bright Soda-Brand Office Spaces
BIT CREATIVE Designs the Coca-Cola HBC Headquarters
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Health-Conscious Energy Drinks
Aspire Healthy Energy Drinks Have 80mg of Natural Caffeine
Tea-Sourced Caffeine Energy Drinks
These New King Kongin Energy Drinks Come in Three Flavors
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Fruity QSR Energy Beverages
The Human Bean Releases an Energy Drink Series Called ‘Bright Energy’
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Gamer-Targeted QSR Meals
The Jack in the Box Red Bull Gamer Box is Packed with Food
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Ketone-Packed Energy Drinks
The KEY Energy Drink Offers a Boost with No Jitters or Crash
Cocktail-Inspired Energy Drinks
Better Buzz Coffee Roasters Unveiled the Buzz Energy Drinks
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Frozen Refreshment Energy Drinks
These New CELSIUS Essentials Flavors Will Debut in 2025
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Sports-Themed Cafe Energy Drinks
The Dutch Bros Coffee Gold Medal Rebel Celebrates the Olympics
Summer Iced Energy Drinks
Starbucks Adds New Refreshing Iced Energy Drinks to its Permanent Menu
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Energy Drink-Infused Cafe Drinks
PJ's Coffee Red Bull Infusion Drinks Come in Two Flavor Options
80s Energy Drinks
JOLT Cola is Being Revived for a New Generation of Consumers
Pocket-Sized Wellness Shots
Ryde Supports "Wellbeing in One Shot" with Natural Flavors
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Confident Energy Shots
Main Character 5-hour ENERGY Shots Champion Bold Expression
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Mentally Refreshing Beverages
Rockstar Focus Boosts Both Mental Focus and Energy
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Premium Energy Drink Flavors
These New Lucozade Alert Flavors Come in 250ml Cans
Protein-Packed Energy Drinks
Clean Simple Eats Clear Protein + Energy Comes in Four Flavors
Collaborative Energy Beverages
XPO NRG Was Exclusively Crafted for SupplySide West 2024 Attendees
Sweet Heat Energy Drinks
TENZING Fiery Mango Features the Brand's Super Natural Energy Blend
Naturally Formulated Energy Drinks
White Rabbit Energy Kratom Seltzer Offers a Natural Boost
Popsicle-Inspired Energy Drinks
C4 Energy Partners with Popsicle on New Flavors of Summer
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Naturally Formulated Energy Drinks
The Acti+ Clean Energy Drink Has Nootropics and Zero Sugar
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Berry-Flavored Energy Drinks
Jack in the Box Has a New Coconut Berry Breeze Red Bull Infusion
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Supplement Brand Partnerships
RYSE as Partnered with Bodybuilding.com to Expand Its Reach
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Enhanced RTD Beverage Flavors
WKD X Expands Range with Two New Flavors
Summery Sugar-Free Energy Drinks
Red Bull Sugarfree Editions Come in Two Fruit-Forward New Flavors
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Triple-Shot Espresso Energy Drinks
These New Black Rifle Energy Drinks Come in Three Flavors
Celebratory Collaboration Energy Drinks
G.O.A.T. Fuel's Collector’s Cans Celebrate Greatness
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Icy Caffeinated Alcohol Refreshments
WKD X Drinks Come in Two New Flavor Options
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Energy Drink Variety Packs
The Red Bull Mixed Multipack is Arriving in the UK This Summer
Productivity-Boosting Beverages
Benny's Raspberry Hibiscus is Infused with Adaptogens for Focus
Nostalgic Orange Energy Drinks
C4 Energy Debuts a Creamsicle-Flavored Sport+Fitness Energy Drink
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Tropical Functional Energy Drinks
The Relentless Fruit Punch Energy Drink is Arriving This Spring
Zero-Sugar Energy Expansions
Sneak Energy Confirms its Expansion with World of Sweets
Blue Raspberry Energy Drinks
Black Rock Coffee Bar's New Clouds Fuel Features Coconut Cold Foam
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Frozen Coconut Water Beverages
f'real's Energy Freeze Drinks Replenish with Frozen Coconut Water
Ready-To-Drink Vodka Cocktails
Zeroes Beverages Debuts at the University of Alabama
Racecar Team Drink Sponsorships
Fitness Drink 'CELSIUS' is Partnering With the Ferrari F1 Team
Smoothie-Like Energy Shots
5-hour ENERGY's Summer Smoothie Flavor is Exclusive & Extra Strength
Blue Raspberry Martinis
Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers
Message-Driven Merch Collections
Lucky Beverage Company's Merch Collection Celebrates Resilience
Bespoke Branded Electric Scooters
The Red Bull Racing RBS#01 Electric Scooter Has a 750W Motor
Rapper-Backed Sugar-Free Energy Drinks
French Montana is the New Ambassador of Ultra Vice Guava
Metabolism-Boosting Energy Drinks
GURU Organic Energy Zero Sugar Comes in Three Flavors
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Fruit-Forward Cafe Energy Drinks
Dunkin' SPARKD’ Energy Comes in Two Flavors
Ice Cream-Inspired Energy Drinks
C4 Energy Celebrates Its Creamsicle Flavor with Ludacris
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Beignet-Inspired Vodka Products
Beignet Vodka Embodies the Cultural Essence of New Orleans
Collaboration Scottish Soda Cocktails
The Funkin Irn-Bru Vodka Martini Has 5% ABV
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Golfer-Targeted Energy Shots
Transfusion 5-hour ENERGY Shares Favorite Beverage Cart Flavors
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Multi-Brand Esports Deals
Red Bull, Nissin Cup Noodles and Kreo Team Up with College Rivals
Basketball-Focused Energy Drinks
G.O.A.T. Fuel is the Official Partner of WNBA's Chicago Sky
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
T-Pop Energy Marketing Campaigns
T-Pop Group Pretzelle Promotes the New 'Ready' Energy Beverage
Sparkling Citrus Energy Drinks
BZZD Energy Pink Lemonade Has 20-Calories Per Can
Blue-Colored Juice Lines
Lucozade Launches the Blucozade Sub-Brand Lineup for 2024
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
Cartoon-Themed Energy Mixes
G FUEL Unveils a Collaboration with Bill & Ted’s Excellent Adventure
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Full-Sized Energy Refreshments
These New 5-hour ENERGY Drinks Come in 16-Ounce Servings
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
South Korean Beverage Debuts
CU Launches a New Line of Energy Drinks in South Korea
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics