Rather than addressing consumer needs with a one-size-fits-all approach, many providers are creating personalized insurance plans that are flexible enough to accommodate anyone's needs.
Some great examples of this include State Farm using biometric data to create cusom car insurance rates, health insurance companies using wearables to help consumers claim discounts and platforms where users can pick and choose to receive exactly the right amount of coverage for their needs and budget.
Targeting Millennial consumers, ExactCare offers a lot of flexibility in the way that its users can communicate with agents. Beyond simply encouraging its customers to get in touch by phone or email, ExactCare also helps people to inquire about insurance plans via texts or tweets.
18 Personalized Insurance Plans

20
P2P Insurance Start-Ups
'Lemonade' is a New Service That Will Operate on a Peer Lending Model

19
Simplified Travel Insurance Packages
This Travel Insurance Product is Designed for Millennials

18
AI Auto Insurance Platforms
Insurify Uses Artificial Intelligence to Suggest Coverage Plans
17
Profitable Boomer Expositions
This Event Gives Brands the Chance to Sell to Consumers Over 50
16
Intuitive Healthcare Platforms
Castlight Health Helps Companies Use Big Data for Employee Health
15
Health Insurance-Analyzing Platforms
Collective Health Offers a Way to Manage Healthcare Plans
14
Solar Panel Insurance Plans
This Warranty Insurance Package Covers Solar Photovoltaic Modules
13
Benefits Management Apps
The Morneau Shepell Mobile App Lets Employees View Benefit Plans
12
Incentivized Insurance Wearables
UnitedHealthcare Motion Encourages Action and Healthy Living
11
Car Insurance-Lowering Devices
The 'OOCar' Program Could Love Insurance Rates by 40%
10
Rideshare Insurance Plans
This Insurance Package Gives Illinois Rideshare Drivers Peace of Mind
9
Anti-Theft Vehicle Apps
Crime Stoppers' My Wheels Warns Drivers in Areas Where Theft is Prevalent
8
P2P Car Insurance
Guevara Lets Groups Share Insurance in Order to Keep Claims Low
7
Protective Mobile Insurance
AT&T's Open Enrollment Gives Existing Phone Owners Access to $8 Plans
6
Millennial-Targeted Insurance Plans
Sovereign Offers Life Insurance Plans for Young Consumers
5
Professional Freelancer Insurance Services
'Jack' Offers Business Insurance for Creatives
4
Wellness Rewards Programs
HumanaVitality Provides Incentives for Staying Healthy and Active
3
Accessible Insurance Services
EasyInsure Customizes Coverage to Fit Diverse Income Brackets
2
Web-Based Health Insurance Plans
The Ontario Blue Cross Offers an All-Encompassing Online Service
1
Analytical Insurance Platforms
ValChoice Uses Analytic Rankings to Help Consumers Find Insurance
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Tech-Forward Wellness Concepts
Technogym Debuts Its New Advanced Vision Healthness™
AI-Enabled E-Commerce Platforms
Bloomreach Expands its Personalization Feature to Spain and Italy
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
Mobile-Compatible Body Scans
FitnessAI Has Introduced a New BodyScan Feature on its Platform
Viral Social Shopping Apps
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All-in-One AI Fitness
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Wearable Health Trackers
Oura Ring 4 Tracks Wellness With Precision and Sleek Design
Conceptual Body-Scanning Mirrors
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AI-Driven Strength Training Apps
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AI-Driven Direct-To-Consumer Platforms
Albertsons Offers Personalized Food and Beverage Products
Tailored eCommerce Platforms
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Longevity-Focused Wellness Apps
Zest is Focused on Extending Healthy Lifespan Through Technology
Tech-Integrated Remote Home Healthcare
Vantiva Has Introduced the HomeSight® Wellness Module
Personalized Health Assistants
PCOS AI Coach Offers Tailored Nutrition Support for Women With PCOS
Healthcare Management Retailer Apps
The CVS Health App Puts More Control in the Customer's Hands
Customized Health Solutions
The Bioniq X Remedy Place Collab Offers Hyper-Personalization
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Accessible Healthcare Coverage Programs
Ful. Health's New Benefits Program is Called Ful. CashPay
Comprehensive Wellness Programs
Four Seasons Hotels and Resorts Has Elevated Its Offerings
AI-Powered Nutrition Tracking Tools
Bevel Enhances Its Platform with Artificial Intelligence
Preventative AI-Powered Healthcare Platforms
Nutrix Combines Wearable Technology with AI Analysis
Advanced Body-Scanning Mirrors
Withings' Advanced Mirror, Omnia, Was Previewed at CES 2025
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Next-Gen Weight Programs
WeightWatchers' Next-Gen Program Features an AI Food Scanner
AI-Driven Fitness Applications
Ginkgo Health is Debuting Ginkgo Active for Overall Wellbeing
Pharmaceutical Research Initiatives
23andMe Announced Its New Discover23 Initiative
AI Fitness Coaches
WorkoutWave AI Fitness Planner Offers Personalized Workouts and Tracking
AI Email Personalization Platforms
Autobound Generates Emails Using Ai and 150 Recipient Insights
Longevity-Focused Clubs
Love.Life Provides a One-Stop Immersive Health Experience for Members
Personalized Wellness Platforms
Wellbuilt Ventures's Precision Health Platform Targets Businesses
Expanded Digital Healthcare Platforms
Noom and Gifthealth Improve Digital Access to Zepbound®
Personalized Skin Analysis Solutions
The L’Oréal Cell BioPrint is Headed to CES 2025
Musculoskeletal Health-Analyzing Scales
The Care&Co Fisica Measures Many Health Metrics
Personalized Wellness Tools
Lumati & PNOĒ Emphasize Diagnostic Precision & Therapeutic Innovation
AI-Voiced Healthcare Agents
ElevenLabs and EliseAI's AI Voice Agents Increase Access to Care
Tailored Multi-Layer Gummies
Nourished Personalizes 3D-Printed Nutrient Gummy Stacks with AI
Longevity-Enhancing Wellness Programs
Canyon Ranch's New Program is Titled LONGEVITY8™
AI-Powered Insurance Brokers
Flow Specialty Debuted the Industry's First AI Insurance Broker
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
AI-Powered Auto Insurance Policies
Insuranceopedia Has Introduced PolicyAI
AI-Enabled Weight Management Apps
The 'Simple' Health Coaching App is Practical and Positive
Personalized Wellness Supplements
Vous Vitamin X Optum Now Partner to Enhance Wellness
Enhanced Comprehensive Healthcare Services
Cleveland Clinic Partners with Amazon One Medical
Teen Finance Education
SimplyBudget Helps Teens Manage Money With AI and Parental Oversight
AI-Powered Private Healthcare Platforms
BoomerangFX Has Launched LeadEngineAI™
Human-Centered Ai Coaching Platforms
MAXIOM Aims to Transform Personalized Health and Performance
Multipurpose Health-Monitoring Watches
The Fitvii Health Watch offers All-in-One Wellness Tracking
Expanded Personalized Nutrition Apps
MyFitnessPal Acquires Intent to Expand Its Services
Personalized Health Coaching Services
Quest Diagnostics Focuses on the Wellbeing of Individuals
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
AI-Powered Meal Planning Apps
YouFitness Helps You Create Custom Diet and Fitness Plans
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Motivation-Focused Apps
VitalFlip Launches as an AI-Powered 60-Second Motivation Reset
Comprehensive Health Apps
Fitness Calculator Offers Instant Insights with Versatile Features
AI Fitness Coaches
Fit.AI Creates Ultra-Personalized Workout Plans With AI Technology
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
THC Beverage Insurance Programs
Frontier Risk Offers an Innovative Insurance Program for Venues
AI-Driven Dental Screenings
Colgate's Oral Health Movement Generates Reports Via WhatsApp
Gym-Focused Advanced Wellness Technologies
TURF Fitness Partners with Precision Health Platform
Insurance-Covered Dietitian Support Services
Levels Enhances Its Services with Season Health
AI Employee Wellness Platforms
Lifesum and Fiit Champion Corporate Wellness with a New Partnership
Elderly Wellness Monitoring
CallCare Uses AI to Track Cognition, Interaction, and Engagement
Nutritional Insight Apps
InsideTracker's Nutrition DeepDive Provides Actionable Analyses
Free AI-Powered Nutrition Platforms
FriskaAi Has Introduced a Free Version of Its NutriAi Platform
Personalized Health Insights
Mito Health Offers AI Bloodwork Insights With Personalized Plans
Virtual Wellness Assistants
EvieAI is Exclusively Trained with Medical Journal Data
AI-Driven Sleep Ecosystems
Wakefit Zense Pairs a Temperature Controller and a Contactless Tracker
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
Comprehensive Health Tracking Platforms
Bright Unifies Health Tracking, Meal Logging, and Wellness
Personalized Digital Payment Platforms
Mastercard One Credential Offers More Flexibility for Gen Z
Diagnostics-Focused Wellness Membership Programs
Stride Joins Forces with UNITY Fitness in Toronto
Residential Digital Fitness Platforms
FIIT's Initiative Boosts Wellness in Residential Settings
Smart Gym Training
Kiwi Fitness Delivers Personalized Gym Training Through AI and Community
AI Wellness Assistants
Emerge AI is an Aide for Personalized Wellness and Habit Support
Personalized Weight Management Support
Wisp Weight Care Supports Women with Hormonal Imbalances
Innovative Metabolic Healthcare Models
Meto is Introducing a Novel Healthcare Model
Personalized Pet Nutrition
Feed Right Helps Find Safe, Tailored Dog Food Options For Your Pup
Health-Focused Content Creator Programs
MagicLinks Has Introduced the CreatorCare Rewards Program
Personalized Breathwork Apps
FivePointFive Introduces a New Approach to Wellness
Medication Cost Management Platforms
Noom Helps Users Manage GLP-1 Medication Costs
Preventive Blood-Testing Platforms
Ultrahuman and InsideTracker Partner for Blood Vision
Early Wage Solutions
Tapcheck Provides On-Demand Pay Access for Employee Financial Flexibility
Employee Benefit-Integrated Pet Insurances
OnePack Plan Has Entered the Canadian Market
AI-Based Health Guides
Heal AI Provides Parents with Health-Related Questions
AI Parenting Assistants
Mom AI Offers Personalized Tips, Meal Planning, and Wellness Support
Preventative Care-Focused Partnerships
Bioniq and Truemed Seek to Enhance Supplement Accessibility
Digital Business Card Platforms
Digital Business Card Claims to Offer an Eco-Friendly Approach
Customized Weight-Loss Solutions
Liferx.md Strategically Repositions Its Weight-Loss Services
Longevity Wellness Platforms
HelloFam Extends Your Healthspan With Personalized Support
AI-Powered Mental Health Platforms
The 'Thoughtful' Platform Combines CBT and AI
Text-to-Pay Prescription Services
Emporos Patient Pay Offers a Mobile-First Experience
Personalized Fitness Planning
AI Workout Generator Creates Custom Fitness Plans in Seconds
AI Genetic Insights
Uniqgene AI Provides Personalized DNA Insights for Health and Fitness
Elite Performance Coach-Backed Apps
Youll Debuts Miactive, a New Fitness and Wellness App
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Wellness Tracking Templates
Mental Health & Habits Tracker Helps You Monitor Wellness in Notion
E-Commerce-Like Healthcare Platforms
General Medicine Has Secured $32 Million in Venture Funding
Cognitive Health Management Programs
Lifeforce Debuts an Innovative Brain Protection Program
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
1-1 Therapist Phone Calls
You Need a Therapist Offers Real-Time AI Voice Calls to Provide Guidance
Athlete-Focused Specialized E-Commerce Platforms
PlayBetter Recently Debuted TrackBetter.com
Personalized Employee Benefits Platforms
Pro-Tier Has Officially Launched Its Beyond Beta Platform
Corporate Insurance Products
Markel Insurance Launches the InsurtechRisk+ Product for Businesses
Empowering Mental Wellness
AI-Driven Personalization for Mental Health
Retailer-Backed Nutrition Coaching
Meijer's New Service Helps Consumers Stick to Wellness Goals
Efficiency-Promoting Dental Insurance Platforms
DoseSpot Debuts Pverify for Dental Practices
AI Supplement Recommendation Platforms
NutriSelect Strengthens Its Platform with a New Partnership
Fitness Optimization Tools
Optimize Fitness And Nutrition With GEAR’s AI Tracking And Insights
Personalized AI-Driven Wellness Apps
UMeWorld Has Introduces the WellGenix™ Mobile App
Personalized Fitness Tools
SmartFit Generates Custom Fitness Plans Quickly and Efficiently
Comprehensive Fitness Tracking
Healthmode: Fitness for Free Offers Customized Workouts
App-Based Wellness-Oriented Challenges
Life Time Launches the Everyday Well Challenge on Its App
Holistic Lifestyle Trackers
Self Sport Tracks Your Life With Self Mind AI Integration
High-Tech Personalized Wellness Partnerships
ASENSEI and 3DLOOKCollaborate to Enhance Wellness
High-Tech Residential Security Systems
The Next Gen Smart Lock Boasts Biometric Authentication
AI-Powered Insurance Policy Platforms
Qumis Enhances How Industry Professionals Interpret Policies
AI Fitness Trackers
EZFitness Simplifies Tracking and Workouts With Smart AI Assistance
Accuracy-Improving AI Healthcare Tools
Genhealth.ai Launched Its Large Medical Model
Personalized Nutrition Planning
Nutroscan Creates AI-Powered Meal Plans Based on Your Health Needs
AI Coaching Platforms
Fast Shapes Offers Personalized AI Fitness Programs and Nutrition Guidance
Personalized Meal Plannings
MyMealPlan Offers Custom Meal Suggestions Based on Your Preferences
Personalized Wellness Platforms
CalSync Pro Simplifies Healthy Living With Smart Meal Planning
IVF Insurance Programs
Future Family Assists Families Undergoing in Vitro Fertilization
Group-Focused Remote Fitness Platforms
Trainwell Teams Aims to Enhance Workout Accountability
Revolutionized Wellness Payments
Echelon and Flex Enhance Access to Premium Fitness Equipment
Cost-Effective Auto Insurance Platforms
GoAuto Insurance Boasts Affordable Auto Insurance
Performance-Driven Coaching Platforms
Coya Serves Executives, Athletes, and First Responders
Innovative Group Benefits Platforms
Rise People Recently Debuted the Rise Health Platform
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Expert-Driven Health Education Initiatives
NaturalHealth365 Programs Emphasizes Accessibility
Empathy-Driven Well-Being Checks
Heartbeat Uses AI to Monitor Loved Ones with Regular Check-ins
Comprehensive Virtual Healthcare Solutions
Exectras Virtual Primary Care Emphasizes Convenience
Personalized Fitness Planning
MyGainPlan Allows Users to Create Personalized Workout Plans
Eyecare-Focused Insurance Integration Platforms
KITS Eyecare Aims to Simplify Vision Care Coverage
Digital Estate Planning
Better Off Makes Personalized Estate Planning Simple and Accessible
Employee Pet Care Coverage
Epique Realty Announces a Strategic Partnership with Airvet
Insurance Appeal Support
Honest Care Helps You Overturn Insurance Denials for Medications
Outdoor Enthusiast-Specific Health Benefits
Prenuvo Opens a Denver Clinic & Joins Ikon Pass
AI Benefit Matchers
ABE AI Matches Users With Social Support And Welfare Programs