The Olympic Closing Ceremonies were today, and to commemorate the end of the games, we're featuring our most popular 100 Olympic Innovations.
Over the last few months, Trend Hunters have contributed more than 250 unique stories, leading up to this point. So with the Olympic Closing Ceremonies being today, our fascination here will likely simmer down for a couple more years...
So long Beijing!
Implications - Every few years, special sporting events capture the attention of the international community. Whether it's the Olympics or the World Cup, these events attract interest from all over the world and provide a good opportunity for a corporation to ingrain its name into the mind of consumers. Corporations can do so by creating specialty products or advertising campaigns that feature endorsements from athletes or people associated with the proceedings.
Top 100 Olympic Innovations

94
Au Natural Olympians
Naked Powerade Athletes Show Their Muscles

93
Beijing Olympic Opening Ceremony Video
Official Footage
92
10 Hilarious Olympic Images
Synchronized Silliness?
91
Olympic Body Taping
Kinesiology Tape Keeps Beijing's Olympians Together
90
Celebratory Commercials
Visa Congratulates Michael Phelps in Beijing 2008 Olympics
89
Leaked Olympic Opening Ceremony
Watch Before it Happens
88
Olympic Covers
Michael Phelps & Ryan Lochte in Men's Journal
87
Beijing Olympic Scandals
9 Year Old Singer Was A Phony
86
Wonder Women Swimmers
Dara Torres Makes it to 5th Olympics
85
Beijing Street Style
84
Killer Olympic Photoshopping
The Worthympic Games
83
Guinea Pig Olympics
Olympic Photoshop Magic
82
Olympic Editorials
"A Strong Look" for Arena Magazine
81
Olympic Athletes as News Gossip
CNN Roasts Amanda Beard on Michael Phelps
80
Historic Olympic Records
Michael Phelps Wins 8 Gold Medals in Beijing
79
Chinese Olympic Torture Techniques
Amnesty International's Beijing Awareness Ad
78
China Olympics Influence Fashion
Lucy Liu in Harper's Bazaar
77
Fashionable Beach Soccer for Men
Dolce & Gabbana's Milano Hot Shoot
76
Rejecting Olympic Medals
Swedish Wrestler Ara Abrahamian Loses Due to Politics
75
Olympic Theme Songs
Australia Swim Team Anthem
74
15 Shocking Beijing Olympic Controversies
73
Strangest Baby Names
From Celeb Babies to Search Engine Optimized Names
72
Beijing 2008 Olympic Games USBs
Lenovo Olympics Collection
71
Top 42 Outrageous Fashion Shows
70
Beijing Olympics on Google Earth
3D Aerials of China
69
Animated Advertising For Beijing Olympics
BBC Sport's Olympics Monkey
68
Team America Olympic Uniforms
Nike Swift Suits
67
Leaked Olympic Rehearsals
China Furious over Footage
66
Olympic Advertising
Freddy Ads for Italian Athletes
65
Designer Swimwear Fashion
Olympic Boy in Esquire
64
Ethical Beijing Olympic Apparel
Eco Team Canada Uniforms
63
Performance-Enhancing Olympic Gear II
Nike PreCool Vest
62
Olympic Topiaries
Beijing Garden Sculptures
61
Beijing Olympic Kitsch
Tacky BJ2008 Souvenirs
60
Luxury Olympic Fashion
8-8-2008 GUCCI Limited edition
59
Olympic Street Style- Beijing Locals Embrace the Celebrations
58
Ten Olympic Torches
Iconic Symbol for Sports Games
57
Giant Eco-Friendly LED Displays
Beijing Greenpix Zero Energy Wall
56
Million Dollar Olympic Bicycles
Theo Bos Bids on Gold with Koga Miyata
55
7 Olympic Shoe Innovations
Tech Shoes Help Athletes Going for Gold
54
Ridiculously High-Calorie Diets
Caloric Consumption of Beijing Olympic Athletes
53
China Tourism Music Videos
Beijing Welcomes You
52
Top 22 Billion Dollar Features
Ultra Luxury Lifestyles
51
Beijing Olympic Games Opening Highlights
Advanced Techology Light Show
50
Olympic Lifestyle Gold Shoes
Nike Limited Edition Metal
49
Controversial 2008 Beijing Olympics Ads
Benetton: Tibet vs China, 'Victims'
48
China Fashion to Hype Beijing Olympics
China International Fashion Week
47
2008 Olympic Mascots
The Fuwa
46
Miniature China Monuments
Beijing Lego Sports City
45
Reviving Olympic Sports
NBC Stalks Michael Phelps With New Championships Coverage
44
Olympian Swimsuits for Public Sale
Speedo LZR Swim Suit Available for Pre-Order
43
Female Fighters
Gladiators on Sky One
42
Beijing Olympic Hero Ads
China Boxer Zou Shiming for Nike
41
Olympic Fashion Spreads
China Vogue
40
Olympic Triathlete Models
Vanessa Fernandes for Nike
39
Human Powered Mini Cooper
Beijing Olympic Mini Rickshaw
38
2008 Beijing Olympics Online
How to Watch the Olympics on the Web (Illegally?)
37
19 Amazing Aquariums
36
Smog Masks
10 Global Photos
35
43 Positive Things About the 2008 Beijing Olympics
34
$30 Million Beijing Olympic Torch Lighters
Li Ning Cashes In
33
Human Centipedes
Adidas Ad: Impossible is Nothing With 600 Million Legs
32
Sartorial Olympics
Ralph Lauren Fashion for Beijing Olympics
31
Chinese Olympic Money
Bank Notes Commemorate Beijing Games
30
Animal Olympics
Wild Worth1000 Olympic Photoshopping
29
Evolution of Olympic Torch Lightings
10 Fascinating Cauldrons
28
Olympic Sex Testing
China Sets Up Lab (Blame Pregnant Man?)
27
Olympic Inpsired Shoes
Nike Clark Kents Bejing 2008 Sneakers
26
Pro Sports Catfights
WNBA Brawls
25
Camouflaging Human Rights Violations
Amnesty International Flags Campaign
24
100,000 Men on Segways
Security Guards at China Olympics
23
Beijing Olympic Controversies
Iran To Broadcast Female Competitors from China?
22
Olympic Executions in China
Amnesty International Shot Ad
21
Eco-Friendly Olympic Fashion
Canadian Teams Go Green
20
China's Designated Protest Zones
Beijing Prepares for Olympic Anger
19
Collectable Olympic Sneakers
The 'Beijing' Collection by Nike
18
17 Indicators Street Style Is Becoming Mainstream
17
Obama in China Olympic Broadcasts
Sen. Spends $5 Million on NBC Ads
16
Air-Conditioned Sports Equipment
Control Freek Tennis Racquet
15
Olympic Diving Cameras
Gravity Drop Divecam Technology
14
Olympic Brand Battles
Nike & Adidas for Beijing 2008
13
Bejing Olympics Architecture
Herzog & de Meuron's National Stadium
12
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
11
Celebrity Cannonball Rallies
GumBall 3000 from San Fran to Beijing
10
Olympic Masks
US Cycling Team Prepared for Beijing Smog
9
Bejing Olympic Dancers
Tiananmen Square Performance
8
Interactive Olympic Maps
Medal Count From 1896 to 2004
7
Olympic VOD
Beijing Games YouTube Channel
6
Flatpack Stadiums
2012 London Olympics Architecture
5
Beijing Olympic Art
Song of Sand 2008
4
Wearing Live Creatures As Accessories
Fish Bling
3
Winning With Females
China's Female-Centric Olympic Strategy
2
Olympic Cakes
Sweet Treat for Birds Nest Construction
1
Shoes Made of Rice
The Secret to Olympic Gold?
Related Ideas
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Artistic New Year Spirits
These Glenfiddich Lunar New Year Releases are Limited-Edition
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Supportive Coaching Programs
Nike Celebrates the 5th Anniversary of Play Academy with Naomi Osaka
Olympics-Inspired QSR Menus
The Mcdonald's France Global Menu Celebrates Paris 2024
Olympics-Inspired Bourbon Cocktails
Taffer’s Browned Butter Bourbon Embraced Olympic Celebrations
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Curated Design Initiatives
Eames Institute of Infinite Curiosity Launches The Curious 100 List
Illuminated Drone Shows
Ralph Lauren Commemorates its ‘Very Ralph’ Documentary in Shanghai
Multi-Sensory Sports Commentary Devices
OneCourt Pioneers Accessibility for Sports Fans
Asian Cuisine-Celebrating Global Campaigns
Lee Kum Kee Launches the Flavors That Bind Campaign
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Olympic Athlete-Approved Home Campaigns
Wayfair Collaborates with Shawn Johnson East
Anniversary-Celebrating Design Studio Initiatives
Omer Arbel's Bocci Debuts New Global Activations
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Olympic Metaverse Partnerhips
Roblox Announced a Partnership with Team USA and the Paralympics
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Olympic Medal-Inspired Watches
The OMEGA BG 859 Bronze Gold Edition Readies for the Olympics
Design Award Jury Announcement
Mattel, IIDA and Harvard GSD Were iF Design Awards 2025 Jurors
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Modern Design-Forwrd Headphones
The TOZO Open EarRing Has Captured Significant Attention
Golden Olympics-Inspired Coffees
Costa Coffee Golden Caramel Drinks Mark the 2024 Olympic Games
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Anniversary Honoring Luxe Pens
Montblanc Unveils the Meisterstück x Olympic Heritage Capsule
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Olympic Nursery Facilities
Procter & Gamble Offers a Nursery Within the Olympic Village
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Bold Athlete-Centric Campaigns
C4 Energy Debuts 'Made for Athletes. Certified for Sport'
Literature-Inspired Pen Campaigns
BIC Brazil Marks the 75th Anniversary of the BIC Cristal Pen
Anniversary-Honoring Bright Hotels
The HÔTEL Onitsuka Tiger Arrives in Paris for the Olympics
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Sporty Aperitivo Apparel
Aperol Launches Tennis-Inspired Capsule for US Open Partnership
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Paris Olympics Timepieces
Swatch Introduced its OLYMPIC GAMES PARIS 2024 Collection
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Olympian-Backed Hair Brands
Simone Biles and K18 Have Partnered Together
Time-Keeper Olympics Pop-Ups
OMEGA will Present the 'OMEGA Paris 2024 Project' Across Japan
Piano-Centric Campaigns
Kawai Pianos are Instrumental to Life in a New Global Campaign
Innovative Audio Products
OneOdio and OpenRock Debut Two Flagship Products at CES 2025
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
Exclusive High-Performance Pieces
Pirelli Design x Denis Dekovic Unveiled Formula 1 Podium Caps
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Hospitality Olympic Partners
Accor Shares Its Plans for Its Partnership with the 2024 Olympics
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Second-Screen Watch Parties
The E.L.F. TIME Show Was Made to Run Parallel to the Big Game
Fully Recycled Olympic Wear
Ralph Lauren Unveiled Team USA Uniforms Featuring 100% Recycled Polos
Fan Fantasy Experiences
Cheez-It is Making Wild Dreams Come True at the 2024 Cheez-It Citrus Bowl
Artist-Collaborated Sporty Apparel
MLB and Takashi Murakami Join on the Tokyo Series Capsule
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Immersive Gaming Activations
The Samsung Odyssey Gaming Booth Launches at Toronto's Union Station
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Patriotic Olympics-Inspired Burgers
The Red Robin Gold Medal Burger Boasts Three Beef Patties
Olympic-Inspired Dining Experiences
La Petite Maison Features a Uniquely Themed Olympic Ring Menu
Physical Activity-Promoting Initiatives
Cadillac Fairview Joins the Canadian Olympic Committee
Olympic-Themed Electric Motorbikes
DAB Motors Has Released the On-Theme DAB 1α electric Bike
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Hockey Player Packaging Designs
Molson Features Special Lager Packaging for Stanley Cup Finals
Olympic Athlete Meal Services
CookUnity Partners with Shaun White for Performance-Focused Menu
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Modern Health-Conscious Product Deevlopment
Hain Celestial Opened Its Innovation Experience Center
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Vibrant Light Festival Displays
The 2024 Beijing Chaoyang International Light Festival is Striking
Branded Football Cup Reveals
Hisense and FIFA Unveil the FIFA Club World Cup 2025™ Trophy
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Jeweler-Designed Trophies
Tiffany & Co. Joins AC Milan’s Legacy with Exclusive Hall of Fame Trophy
Crystal-Studded Olympic Leotards
Swarovski and GK Elite Have Announced Their Collaboration
Cross-Border Startup Pitching Competitions
Seoul Seeks to Ignite Global Startup Collaboration
Olympics-Honoring Cookies
Insomnia Cookies Gold Medal Lemon Filled Classic is Italian-Inspired
Green Tourism-Focused Video Series
Hong Kong Tourism Board Boasts Four Captivating Short Films
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Culture-Focused Crowdfunding Campaigns
NTD International Competitions Runs a Crowdfunding Campaign
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Anniversary-Celebrating Culinary Activations
Le Cordon Bleu is Synonymous with Culinary Excellence
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Exclusivity-Challenging Golf Events
Golf Town Recently Hosted the Incredibly Unique 400some Event
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Speedy Dining Courses
Brasserie Zedel Celebrates the Olympics with its 'Go for Gold' Menu
Elaborate Winter Activities
The City of Harbin Debuts Its Annual Ice and Snow Festivities
Celebratory Anniversary Exhibitions
K-Way Celebrates 60 Years with an Immersive Display in Milan
Nostalgic Lunar New Year Spots
Apple’s Chinese New Year Film Brings Nostalgia and Love to Life
Joyful Workout Commercials
Les Mills International Debuts an Empowering and Dynamic Campaign
Upgraded Adaptive Sports Components
Bridgestone Supports Athletes at the 2024 Paralympic Games
Anniversary-Commemorating Esports Kits
G2 Esports Unveils its New Gallery Experience and Team Kit
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Foldable Olympic Athlete Smartphones
The Samsung Galaxy Z Flip6 Olympic Edition is Yellow-Hued
Cutting-Edge Workout Experiences
NYSC Debuts Two New Les Mills Group Training Programs
Sustainable Eurovision Capsules
LJMU Fashion Students are Designing a Sustainable Fashion Capsule
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Unique Crossword Events
The New York Times Games Celebrates the Anniversary of the Mini Crossword
connection-promoting new year installations
Nihao! China • Let's Meet is a cultural exchange event
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Champion-Celebrating Hat Collections
New Era Cap Announces Super Bowl LIX Champions Collection
Life Event Portfolios
Build and Share Life’s Key Moments With Milestones’ Curated Event Portfolio
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Athlete-Honoring Cereal Boxes
Wheaties is Adding Coco Gauff to its Iconic Orange Box