Nike Limited Edition Metal
Going Like Sixty — August 4, 2008 — Marketing
References: hs.highsnobiety
The Beijing Olympic games will be opening soon. Will you be wearing your country's colors? Nike is counting on you getting Olympic fever for you feet and is launching the Nike Air Max 1 “Olympic Perforated Metal†gold shoe.
It's a very limited edition, released on major cities around the globe and in 888 pop up stores. Perforated uppers, embroidery on the heels and the white sold with metal stud adornments will mark this special shoe.
It's a very limited edition, released on major cities around the globe and in 888 pop up stores. Perforated uppers, embroidery on the heels and the white sold with metal stud adornments will mark this special shoe.
Trend Themes
1. Limited Edition Sneakers - The rise of limited edition sneakers opens up opportunities for brands to create exclusive collaborations and unique designs.
2. Pop-up Stores - The popularity of pop-up stores allows brands to create temporary experiences and generate hype around new product releases.
3. Sport-themed Fashion - The trend of incorporating sport elements into fashion creates opportunities for brands to design athletic-inspired clothing and accessories.
Industry Implications
1. Sportswear - Sportswear brands can leverage limited edition releases to attract collectors and enthusiasts.
2. Retail - The retail industry can benefit from the growing demand for pop-up stores as a unique and engaging shopping experience.
3. Fashion - Fashion brands can tap into the sport-themed fashion trend by incorporating athletic elements into their collections.
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