Amnesty International's Beijing Awareness Ad
References: amnesty & adsoftheworld
This powerful new campaign from Amnesty International uses Olympic games such as swimming, archery, and weight lifting as torture techniques.
In an obvious critique of China's human rights violations (all officers in the ads look Chinese), the purpose of the campaign is to remind us that, “After the Olympic Games, the fight for human rights must go on.â€
It's pretty intense to see activities we enjoy watching in Olympics games used to violate human rights. I particularly find the swimming/dunking and archery/execution very effective.
Created by TBWA ad agency out of Paris, the art direction is by Philippe Taroux, copy by Benoit Leroux, and the photography is by Marc Gouby.
See 4 more Amnesty International campaigns:
In an obvious critique of China's human rights violations (all officers in the ads look Chinese), the purpose of the campaign is to remind us that, “After the Olympic Games, the fight for human rights must go on.â€
It's pretty intense to see activities we enjoy watching in Olympics games used to violate human rights. I particularly find the swimming/dunking and archery/execution very effective.
Created by TBWA ad agency out of Paris, the art direction is by Philippe Taroux, copy by Benoit Leroux, and the photography is by Marc Gouby.
See 4 more Amnesty International campaigns:
Trend Themes
1. Olympic-themed Awareness Campaigns - Disruptive innovation opportunities include using the emotional connection of the Olympic Games to shed light on human rights violations and encourage activism.
2. Critiquing Human Rights Violations - Opportunities for disruptive innovation lie in creating campaigns that boldly critique human rights violations in order to raise awareness and drive change.
3. Using Shocking Imagery - Disruptive innovation can be achieved by using powerful and impactful visuals that shock viewers and challenge societal norms.
Industry Implications
1. Advertising/marketing - Disruptive innovation opportunities exist in the advertising and marketing industry to create compelling campaigns that draw attention to important social issues.
2. Human Rights Organizations - Innovative approaches within human rights organizations can lead to disruptive change in how they raise awareness and advocate for human rights.
3. Photography/art Direction - Disruptive innovation can be explored within the fields of photography and art direction to create visually engaging campaigns that evoke strong emotions and convey powerful messages.
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