Tech Shoes Help Athletes Going for Gold
Going Like Sixty — August 4, 2008 — Marketing
References: fastcompany
Olympic athletes only use the best technology to train, and now the best technology is going into Olympic gear. The athletes will be looking for every advantage to get them to Olympic Gold. Here are seven shoes that will help:
The Nike Flywire has replaced structural fabric with structural support threads to reduce the weight of the shoe.
Puma has the USAN Metallic Croc that replaces an entire section of the shoe and wraps the upper around the sole.
Adidas made a shoe for runners who only turn left - therefore the shoe is left leaning.
Adidas also designed a rowing shoe to help transfer human power to the shell.
Nike created a new boot for equestrian events, eliminating the need to jam a foot down a long boot, and with an adjustable spur.
Nike's new bike shoe was modeled after Lance Armstrong's shoes used to win the Tour de France, the BMX bikers are expected to use the shoe.
Victory of De Feet indeed. A special leather was used for the shoes used in the Nike TKV to provide a loud smack to benefit Tae Kwon Do judges.
The Nike Flywire has replaced structural fabric with structural support threads to reduce the weight of the shoe.
Puma has the USAN Metallic Croc that replaces an entire section of the shoe and wraps the upper around the sole.
Adidas made a shoe for runners who only turn left - therefore the shoe is left leaning.
Adidas also designed a rowing shoe to help transfer human power to the shell.
Nike created a new boot for equestrian events, eliminating the need to jam a foot down a long boot, and with an adjustable spur.
Nike's new bike shoe was modeled after Lance Armstrong's shoes used to win the Tour de France, the BMX bikers are expected to use the shoe.
Victory of De Feet indeed. A special leather was used for the shoes used in the Nike TKV to provide a loud smack to benefit Tae Kwon Do judges.
Trend Themes
1. Lightweight Shoe Design - Opportunity for developing shoes with reduced weight by using structural support threads instead of fabric.
2. Innovative Shoe Structure - Opportunity for creating shoes that wrap the upper around the sole, like the USAN Metallic Croc.
3. Sport-specific Shoe Design - Opportunity for designing shoes specifically tailored to the needs of athletes in individual sports, such as left-leaning shoes for runners who only turn left.
Industry Implications
1. Sporting Goods - Opportunity for sporting goods companies to develop and market lightweight shoes with new materials and structure.
2. Athletic Footwear - Opportunity for athletic footwear manufacturers to create innovative shoe designs that provide better performance and comfort.
3. Sports Equipment - Opportunity for sports equipment companies to design sport-specific shoes for different athletic activities, such as rowing shoes that optimize power transfer.
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