With the variety of campaigns and print ads on display, it is becoming increasingly difficult to capture a viewer's attention, but these mustache marketing techniques are referencing this comical facial hair phenomenon as a way to target a more youthful audience.
Traditionally associated with the type of facial hair that men often grow, mustaches have become a humorous part of pop culture, being utilized as a prop item or even as a comical accessory piece to wear to themed parties. By utilizing this infamous pop culture reference in marketing campaigns, retailers are able to draw in consumers with a much more hip and humorous theme.
From peeling facial hair ads to mustache-topped bottles, these clever marketing techniques will surely make an impression on those who are familiar with this iconic piece of imagery.
20 Comical Mustache Marketing Techniques
20
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
19
Spectacled Mustache Marketing
The Oliver People's Summer 2011 Campaign is Hipsterriffic
18
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
17
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
16
Sculpted Stache Campaigns
Philips Electric Razor Ads Emphasize Skin Around the Mustache
15
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
14
Mustache-Mocking Cups
Philips 'Augmented Reality Mugs' Give Hairless Men Faux Facial Hair
13
Witty Work Supplies
ASHV's Gadgetshop Paper Products Cause Comedy in the Workplace
12
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
11
Beer-Bottled Wine
'Bob's Your Uncle' Features a Wonderfully Witty Wine Bottle Design
10
Mouth-Covering Mustache Ads
The Swiss Smile Dental Clinic Campaign Urges "Stop Hiding Your Teeth"
9
Secondhairy Head Ads
This Image Hair Group Campaign Treats Crown and Chin as the Same Charge
8
Drink Lid Disguises
The Sip-Stache Coffee Cup Concept Brings a Fun Formality to Your French Roast
7
Naughty Grooming Ads
The Julyna 2012 Campaign Raises Awareness of Cervical Cancer
6
Mustachioed Whiskey Branding
The Mister.e Bottle Adds Dapper Detailing to the Single-Malt Liquor
5
Macho Cocoa Branding
'Stache Chocolate' by Jenn Sager is Manly
4
Frightening Facial Hair Ads
The Newest Movember Ad Features David and his Creepy Mustache
3
Mustachioed Branding
Debonair Cigars Reemerge With Facial Hair Labels
2
Peeling Facial Hair Ads
The BTC Razor Blade Campaign Promotes Easy Shaving
1
Language-Learning Campaigns
The Britanico English Institute Ads Feature a Mario Bros. Theme
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Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Collectible Cosplay Condiments
Heinz Styled Ketchup and Mustard to Look Like Deadpool & Wolverine
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Seasonally Scented Body Care
The Old Spice Holidudes Collection Shares Festive Scents
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Mezcal-Branded Streetwear Collections
Dos Hombres Introduces Its Spring Frost Merch Collection
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Cartoon Cat Toothpastes
MOON x Hello Kitty Made a Special-Edition Toothpaste & Toothbrush
Sleep Support Mouth Tapes
Hostage Tape Makes Skin-Safe, Beard-Friendly Strips for Mouth Taping
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Exclusive Men's Grooming Kits
Harry's Launched its 'Handsomer for the Holidays' Gift Collection
Playful Character-Adorned Apparel
Mark Gonzales Reunites with adidas for the Shmoofoil Collection
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Sporty Social Skincare Campaigns
The Tatcha Moisture Match Up Campaign is Running on TikTok
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Softening Facial Hair Cosmetics
Grooming Lounge Whisker Sauce Beard Conditioner is Free-From
Skincare 6-Packs
Cetaphil's Ceta Six Pack Encourages Men to Openly Embrace Skincare
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Pistachio-Flavored Toothpastes
Hismile's Pistachio Papi Toothpaste Boasts an Unconventional Taste
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Mens Haircare Bundles
Superior Mane Offers The Ultimate Holiday Gifts for Grooming Enthusiasts
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Cartoon Bear Eyewear Capsules
CAMP's Smokey Bear Eyewear Collection Celebrates 80 Years
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Men's Personal Care Brands
Jake Paul Launches a Men's Personal Care Brand to Be Sold at Walmart
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Discreet Cannabis Gift Boxes
Vivid Cannabis Helps Shoppers Inconspicuously Share the Gift of Weed
Botanical Men's Grooming Products
Yves Rocher Offers a Men's Face and Beard Care Routine
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Playing Card Blemish Patches
Jeumont Blemish Patches are Packaged Like Cards & Shaped Like Suits
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Tongue-in-Cheek Skincare Ads
CeraVe Collaborates with Michael Cera on Hilarious Ad
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Satirical Girl Scout Cookies
The MSCHF Scout Cookies Spoof an American Tradition
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Pickle-Flavored Toothpastes
Hismile's Pickle Toothpaste Adds Novelty to Oral Care Routines
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Men's Health Supplement Campaigns
Novomins Movember Campaign Offers Free Prostate Gummies
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Beard-Refining Grooming Products
Harry's Beard Care Range Has Two Potent Products
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Anti-Stigma Cold Sore Treatments
Julie Aims to Destigmatize Cold Sores