With the variety of campaigns and print ads on display, it is becoming increasingly difficult to capture a viewer's attention, but these mustache marketing techniques are referencing this comical facial hair phenomenon as a way to target a more youthful audience.
Traditionally associated with the type of facial hair that men often grow, mustaches have become a humorous part of pop culture, being utilized as a prop item or even as a comical accessory piece to wear to themed parties. By utilizing this infamous pop culture reference in marketing campaigns, retailers are able to draw in consumers with a much more hip and humorous theme.
From peeling facial hair ads to mustache-topped bottles, these clever marketing techniques will surely make an impression on those who are familiar with this iconic piece of imagery.
20 Comical Mustache Marketing Techniques

20
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches

19
Spectacled Mustache Marketing
The Oliver People's Summer 2011 Campaign is Hipsterriffic

18
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
17
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
16
Sculpted Stache Campaigns
Philips Electric Razor Ads Emphasize Skin Around the Mustache
15
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
14
Mustache-Mocking Cups
Philips 'Augmented Reality Mugs' Give Hairless Men Faux Facial Hair
13
Witty Work Supplies
ASHV's Gadgetshop Paper Products Cause Comedy in the Workplace
12
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
11
Beer-Bottled Wine
'Bob's Your Uncle' Features a Wonderfully Witty Wine Bottle Design
10
Mouth-Covering Mustache Ads
The Swiss Smile Dental Clinic Campaign Urges "Stop Hiding Your Teeth"
9
Secondhairy Head Ads
This Image Hair Group Campaign Treats Crown and Chin as the Same Charge
8
Drink Lid Disguises
The Sip-Stache Coffee Cup Concept Brings a Fun Formality to Your French Roast
7
Naughty Grooming Ads
The Julyna 2012 Campaign Raises Awareness of Cervical Cancer
6
Mustachioed Whiskey Branding
The Mister.e Bottle Adds Dapper Detailing to the Single-Malt Liquor
5
Macho Cocoa Branding
'Stache Chocolate' by Jenn Sager is Manly
4
Frightening Facial Hair Ads
The Newest Movember Ad Features David and his Creepy Mustache
3
Mustachioed Branding
Debonair Cigars Reemerge With Facial Hair Labels
2
Peeling Facial Hair Ads
The BTC Razor Blade Campaign Promotes Easy Shaving
1
Language-Learning Campaigns
The Britanico English Institute Ads Feature a Mario Bros. Theme
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Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Collectible Cosplay Condiments
Heinz Styled Ketchup and Mustard to Look Like Deadpool & Wolverine
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Humorous Fun-Forward Ads
Six Flags Rolls Out Its 'Funsultant' Campaign to Prove Fun Is Serious
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Cherry Hair Perfumes
Kitsch's Tart Cherry Hair Perfume is Layerable and Odor-Canceling
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Remixed Skincare Commercials
CeraVe's "Hey It's Me" Got a Remix Inspired by TikTok Memes
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
Hair Perfume Mists
Kitsch Elevates Hair Freshness with Luxe New Perfume Mists
Body Hair-Centric Kits
These Fur Kits are Redefining Body Hair Care with Style
Quirky Spoof Collectibles
Anaheim Ducks Drop a Hilarious Collectible Ad Promoting 'Fight Teeth'
Seasonally Scented Body Care
The Old Spice Holidudes Collection Shares Festive Scents
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Exclusive Men's Grooming Kits
Harry's Launched its 'Handsomer for the Holidays' Gift Collection
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Silly Restaurant Chain Ads
German Doner Kebab Brings Bold Flavors and Quirky Ads to America
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Market-Inspired Body Mists
An Iconic Street Market Inspired Pepe Jeans' Portobello Road Collection
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Pistachio Marketing Initiatives
Wonderful Pistachios Debuts the Don’t Hold Back Snack
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sleep Support Mouth Tapes
Hostage Tape Makes Skin-Safe, Beard-Friendly Strips for Mouth Taping
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Wintery Cartoon Apparel Capsules
Market x Peanuts Launch a Whimsical Capsule for the Colder Months
Playful Character-Adorned Apparel
Mark Gonzales Reunites with adidas for the Shmoofoil Collection
Mens Haircare Bundles
Superior Mane Offers The Ultimate Holiday Gifts for Grooming Enthusiasts
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Sporty Social Skincare Campaigns
The Tatcha Moisture Match Up Campaign is Running on TikTok
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
High-Quality Shaving Cosmetics
Dr. Squatch Shaving Products Come in Bundles and Individually
Humorous Haircare Campaigns
CeraVe X SNL Team Up to Make Tackling Dandruff Less Serious
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Stress-Relieving Personal Care Collections
Suave's Stress Relief Collection Delivers a Mood Boost
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Comprehensive Personal Care Lines
Suave Launches a New Personal Care Line for Women, Men, and Kids
Heritage-Inspired Skincare
Setú Personal Care Makes Men's Skincare with Latin American Ingredients
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Playing Card Blemish Patches
Jeumont Blemish Patches are Packaged Like Cards & Shaped Like Suits
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Loyalty-Focused Branded DNA Kits
MUG Root Beer Pokes Fun with Its Limited-Edition Dawg DNA Kits
Men-Focused Deodorant Campaigns
AXE Canada Debuts the 'Smells Like a Date' Campaign
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Elderly Cannabis Campaigns
The I'm High Right Now Campaign Answers Questions from Ages 55+
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Quirky Pizza Chain Ads
Little Caesars X Eugene Levy Join To Promote Super Puffs at the Super Bowl
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Fun-Forward Snack Campaigns
McCain Foods' 'TAST!EZ' Campaign Encourages Joy
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Men's Health Supplement Campaigns
Novomins Movember Campaign Offers Free Prostate Gummies
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Ayurvedic-Based Haircare Campaigns
Kareena Kapoor Khan Announced as a Fable & Mane Ambassador
Beard-Refining Grooming Products
Harry's Beard Care Range Has Two Potent Products
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Branded Mint Chocolate Toothpastes
Terry's Chocolate Mint Toothpaste is Here for April Fool's Day
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Text Message Cereal Campaigns
The Weetabix 'Have You Had Yours?' Campaign is Playful
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Anti-Stigma Cold Sore Treatments
Julie Aims to Destigmatize Cold Sores