The Britanico English Institute Ads Feature a Mario Bros. Theme
Leslie Chen — February 11, 2013 — Marketing
References: yr & adsoftheworld
Learning a new language can be done in a number of ways, but these Britanico English Institute ads stress the importance of being taught from a more trusted source like themselves.
Advertising agency Y&R Peru along with Creative Director Flavio Pantigoso has created these two hilarious pop culture-centered images for the campaign, one featuring a Mario Bros. video game theme while the other rocks out to iconic band Kiss. My personal favorite of the two Britanico English Institue ads is the Mario one, which features a man dressed up as the mustached red cap-wearing character along with the copy "The English you learned playing video games isn't enough."
By using images and names that easily translate themselves across all languages, the Britanico English Institute campaign is sure to convince anyone to drop their video games and records for their reliable services.
Advertising agency Y&R Peru along with Creative Director Flavio Pantigoso has created these two hilarious pop culture-centered images for the campaign, one featuring a Mario Bros. video game theme while the other rocks out to iconic band Kiss. My personal favorite of the two Britanico English Institue ads is the Mario one, which features a man dressed up as the mustached red cap-wearing character along with the copy "The English you learned playing video games isn't enough."
By using images and names that easily translate themselves across all languages, the Britanico English Institute campaign is sure to convince anyone to drop their video games and records for their reliable services.
Trend Themes
1. Pop Culture Language Learning - Disruptive innovation opportunity: Develop language-learning platforms and resources that incorporate popular culture references to engage and motivate learners.
2. Gamified Language Learning - Disruptive innovation opportunity: Create interactive language-learning games that leverage the familiarity and popularity of video games to make language acquisition more enjoyable and effective.
3. Trusted Language Learning Sources - Disruptive innovation opportunity: Establish and market language-learning institutes or platforms as trustworthy and reliable sources of language education compared to alternative methods like video games.
Industry Implications
1. Language Learning Technology - Disruptive innovation opportunity: Develop and improve language learning apps, software, and online platforms that integrate pop culture references and gamified elements.
2. Entertainment and Education - Disruptive innovation opportunity: Collaborate with entertainment companies and educational institutions to create engaging language-learning content that combines popular culture and language acquisition.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilize creative advertising strategies that incorporate popular culture icons and references to promote language-learning services and institutions.
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