Parents are very skeptical of just what type of infant products they indulge in so the way these products are marketed is very important.
Good branding has a lot to do with any successful product and when that product is for babies it must be taken very seriously. Parents like a brand they can trust and one that appeals to them as well as their infant. Popular baby branding examples like pop-art food branding appeals to parents and children alike because of its use of bright and bold colors as well as images their child is familiar with.
Companies like to use logical yet fun and innovative tactics to reel in parents and babies into the beautiful branding spell of their infant products.
24 Examples of Baby Branding
These Infant Products Definitely Appeal to Their Parents:
Malika Renee Butss — Feb 5, 2014 — Marketing
24
Baby Food Brand Activations
Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers
23
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
22
Designer Baby Wipes
The New Baby Wipe Box Designs by Huggies Blend in Fashionably
21
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
20
Junk Food Vegetables
The Baby Carrots Campaign Aims to Help Kids Eat Healthier
19
Branded Baby Suits
The iPood Makes Your Baby an Apple User Before He/She Can Walk
18
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
17
Home-Prepared Infant Meals
This Homemade Organic Baby Cuisine is Prepared Naturally
16
All-Natural Baby Skincare
Sleepy Owl Provides Therapeutic Products for New Moms
15
Baby-Proofed Company Credentials
Hip Baby Business Cards Have Corner Guards
14
Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
13
Baby-Friendly Tech Branding
This Corporate Branding Identity is Minimalistic and Alluring
12
Pop-Art Baby Food Branding
Heinz Baby Food in Brazil Undergoes a New Design
11
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
10
Member-Only Private Labels
Amazon Elements is a Line of Everyday Essentials Such as Diapers
9
Mustachioed Baby Food Branding
Baby Food Pouch Packets for Sami-s-Usami Feature Wacky Facial Hair
8
Adorable Ovum Aromas
Infanti Eau de Parfum Encapsulates the Sweet Smell of Baby
7
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
6
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
5
Numeric Baby Food Branding
SMA Infant Nutrition Provides Three Food Products for Growing Babies
4
Organic Baby Food Pouches
Tasty Baby Food by Ella's Kitchen Will Leave Tummies Happy & Healthy
3
Specialty Diet Kid Cuisine
Little Ducks Organic Baby Food Will Put a Smile on Your Face
2
Purist Formula Packaging
Nutrico Baby Food Branding Communicates Cuteness and Cleanliness
1
Packaging Upcycle Programs
Ella's Kitchen Has Launched a Baby Food Pouches Recycling Initiative
Related Ideas
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Vegan-Certified Baby Skincare Lines
'Birch Baby' Products are Vegan and 100% Fragrance-Free
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Kidult Baby Shoes
MSCHF's Super Baby Collection Supersizes Chunky, Colorful Footwear
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Smart Baby Bassinets
The Graco SmartSense Soothing Bassinet Detects & Responds to Cries
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Premium Baby Carrying Collections
CALPAK is Unveiling its New Baby Diaper Bag Collection
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Aloe-Coated Diaper Lines
Pampers Launches the Premium Care Diapers for Skin Protection
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Fashion-Forward Baby Lines
Huggies is Unveiling its First Babywear Line for Australian Consumers
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Affordable Maternity Pillow Products
Regalo Baby Unveils Two New Maternity Pillows on Amazon
Grab-and-Go Pop-Up Stands
Babyganics' Oops! I Forgot It Again Provides Family Essentials
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Custom-Designed Infant Swaddles
The Ollie World's Premium Swaddle Enhances Baby Comfort
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Nostalgic Summer Air Fresheners
Vacation's Air Fresheners Share Scents of Fan-Favorite Products
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Nutritious Organic Infant Formulas
Happy Baby Infant Formula is Nutritious and Health-Focused
Toddler-Targeted Smartwatches
The 'NehNehBaby' Training Watch Teaches Children Healthy Habits
Hangable Fragrance Tags
Born to Stand Out's Home Fragrances Enhance Interiors with Color & Scent
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Advanced Baby Monitors
Philips Avent Has Introduced Its Premium Connected Baby Monitor
Olympic Nursery Facilities
Procter & Gamble Offers a Nursery Within the Olympic Village
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Mom-Targeted Matching Labor Outfits
PatPat Launched a Line of Matching Labor and Delivery Outfits
Exclusive Baby Clothing Collections
The Silver Cross nature+nurture Collection is Only at Tesco
EVOO-Infused Kids Meals
Little Spoon x Graza Launched Limited-Edition Meals for Gen Alpha
Auto-Branded Baby Gear
Nuna Partnered with Bmw for a High-Quality Baby Gear Collection
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Expanded Retail Baby Collections
Regalo Baby Launches its Best-Selling Stroller at Walmart
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Plant-Based Infant Sunscreens
Isehan's UV Aqua Milk Provides Skincare Benefits and Sun Protection
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
AI Baby Generators
This Tool Gives People a Glimpse at Their Potential Future Child
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
AI-Powered Lullaby Apps
The 'Baby Bond' App Uses AI to Read Lullabies to Kids as Family Members
AI Baby Tracking Apps
Baby Records Helps First-Time Parents Navigate Stress and Milestones
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Health-Minded Private Label Products
The Nice! For You Range Builds on the Walgreens Private Label
Practical Dad-Friendly Hoodie Designs
The Dad Hoodie is Presented as an Innovative Apparel Option
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Smartphone-Concealing Books
The 'GATBOOK' Keeps Smartphones Out of Infant View
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Celebrity Personal Care Brands
Dwayne Johnson's Papatui Brand is Affordable and Clean
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Ultra-Gentle Infant Cosmetics
These Aveeno Baby Health Start Products Come in Two Options
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Kid-Friendly Hotel Amenities
Vanity Group Offers Soothing, Entertaining Hotel Amenities for Kids
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Mom-Approved Baby Clothing Lines
The Maybe Baby Collection is Exclusively at Boots in the UK
Designer Baby Skincare Selections
Harrods' Designer Skincare Selection is for Optimal Baby Health
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Daycare Organization Essentials
Colle à Moi Offers Daycare Organization Tools
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Sleek Modern Baby Lines
BabyBjörn Has Introduced New Colors and Patterns for Its Product Range
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Anatomically Inspired Baby Bottles
Emulait Makes Bottle Feeding Feel as Natural as Breastfeeding
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Baby-Safe Skincare Creams
Elave's New Baby Pamper Collection Elevates Bathtime
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
AI-Powered Baby Name Lists
Bundle of Joy Helps Parents Pick the Perfect Name for Their New Born
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Sensitive Baby Skin Care
South Korean Brand Neopharm Expands Atopalm into Chinese Baby Care Market
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Culturally Influenced Baby Apparel
Isla and Mimi Made a Baby Collection Using Indigenous Artistry
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Concierge-Style Nursery Stores
The LA Babyletto Flagship Offers Personalized Shopping Experiences
Premium Infant Care Lines
EllaOla Offers Ultra-Safe and Hypoallergenic Baby Care Products
Maternal Healthcare Capsules
CARiNG Pharmacy Celebrates 30 Years with Launch of 'Mom & Cutie' Line
Unique Baby Naming Tools
Prénom Parfait Helps Parents Name Their New Borns with Personalization
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Organizational Convertible Baby Bags
MOOV Offers Convertible Bags to Fit Your Lifestyle
Early Childhood Independence Straps
EaZyHold Grip Support Develops Engagement for Children
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend