Parents are very skeptical of just what type of infant products they indulge in so the way these products are marketed is very important.
Good branding has a lot to do with any successful product and when that product is for babies it must be taken very seriously. Parents like a brand they can trust and one that appeals to them as well as their infant. Popular baby branding examples like pop-art food branding appeals to parents and children alike because of its use of bright and bold colors as well as images their child is familiar with.
Companies like to use logical yet fun and innovative tactics to reel in parents and babies into the beautiful branding spell of their infant products.
24 Examples of Baby Branding
These Infant Products Definitely Appeal to Their Parents:
Malika Renee Butss — Feb 5, 2014 — Marketing

24
Baby Food Brand Activations
Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers

23
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted

22
Designer Baby Wipes
The New Baby Wipe Box Designs by Huggies Blend in Fashionably
21
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
20
Junk Food Vegetables
The Baby Carrots Campaign Aims to Help Kids Eat Healthier
19
Branded Baby Suits
The iPood Makes Your Baby an Apple User Before He/She Can Walk
18
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
17
Home-Prepared Infant Meals
This Homemade Organic Baby Cuisine is Prepared Naturally
16
All-Natural Baby Skincare
Sleepy Owl Provides Therapeutic Products for New Moms
15
Baby-Proofed Company Credentials
Hip Baby Business Cards Have Corner Guards
14
Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
13
Baby-Friendly Tech Branding
This Corporate Branding Identity is Minimalistic and Alluring
12
Pop-Art Baby Food Branding
Heinz Baby Food in Brazil Undergoes a New Design
11
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
10
Member-Only Private Labels
Amazon Elements is a Line of Everyday Essentials Such as Diapers
9
Mustachioed Baby Food Branding
Baby Food Pouch Packets for Sami-s-Usami Feature Wacky Facial Hair
8
Adorable Ovum Aromas
Infanti Eau de Parfum Encapsulates the Sweet Smell of Baby
7
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
6
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
5
Numeric Baby Food Branding
SMA Infant Nutrition Provides Three Food Products for Growing Babies
4
Organic Baby Food Pouches
Tasty Baby Food by Ella's Kitchen Will Leave Tummies Happy & Healthy
3
Specialty Diet Kid Cuisine
Little Ducks Organic Baby Food Will Put a Smile on Your Face
2
Purist Formula Packaging
Nutrico Baby Food Branding Communicates Cuteness and Cleanliness
1
Packaging Upcycle Programs
Ella's Kitchen Has Launched a Baby Food Pouches Recycling Initiative
Related Ideas
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Comforting Fabric Softener Branding
The Snuggle Rebrand Updates the Entire Product Range
Smart Baby Bassinets
The Graco SmartSense Soothing Bassinet Detects & Responds to Cries
Sleek Cozy Footwear Rebrandings
The Refreshing UGG Rebranding Brings the Name to New Heights
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Premium Baby Carrying Collections
CALPAK is Unveiling its New Baby Diaper Bag Collection
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Fashion-Forward Baby Lines
Huggies is Unveiling its First Babywear Line for Australian Consumers
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Grab-and-Go Pop-Up Stands
Babyganics' Oops! I Forgot It Again Provides Family Essentials
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Multisensory Car Seats
Evenflo's SensorySoothe Calms Crying Babies and Reduces Parental Stress
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Festive Cartoon Diapers
Hello Bello Launched Grinch-Themed Diapers and Infant Essentials
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Custom-Designed Infant Swaddles
The Ollie World's Premium Swaddle Enhances Baby Comfort
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Toddler-Targeted Smartwatches
The 'NehNehBaby' Training Watch Teaches Children Healthy Habits
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Hangable Fragrance Tags
Born to Stand Out's Home Fragrances Enhance Interiors with Color & Scent
Olympic Nursery Facilities
Procter & Gamble Offers a Nursery Within the Olympic Village
Low-Cost Private Label Diapers
Proudly Baby Products are a Dollar General Exclusive
Affordable Maternity Pillow Products
Regalo Baby Unveils Two New Maternity Pillows on Amazon
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Exclusive Baby Clothing Collections
The Silver Cross nature+nurture Collection is Only at Tesco
EVOO-Infused Kids Meals
Little Spoon x Graza Launched Limited-Edition Meals for Gen Alpha
Everyday Parenting Products
KeaBabies New Products are Parent-Friendly
Auto-Branded Baby Gear
Nuna Partnered with Bmw for a High-Quality Baby Gear Collection
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Smartphone-Concealing Books
The 'GATBOOK' Keeps Smartphones Out of Infant View
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
AI Parenting Coaches
Positive Parenting Offers AI Solutions To Raise Happy Kids, Stress-Free
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Plant-Based Infant Sunscreens
Isehan's UV Aqua Milk Provides Skincare Benefits and Sun Protection
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Advanced Baby Monitors
Philips Avent Has Introduced Its Premium Connected Baby Monitor
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
AI Baby Generators
This Tool Gives People a Glimpse at Their Potential Future Child
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Personalized Sleep Tracks
Huggies' Sound of a Hug App is Targeted at Infants
Cartoon-Themed Kids Cosmetics
The Childs Farm x Bluey Products Come in Three Options
AI-Powered Lullaby Apps
The 'Baby Bond' App Uses AI to Read Lullabies to Kids as Family Members
AI Baby Tracking Apps
Baby Records Helps First-Time Parents Navigate Stress and Milestones
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Health-Minded Private Label Products
The Nice! For You Range Builds on the Walgreens Private Label
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Preppy Kids' Apparel
Sporty & Rich Kids Offers Elevated Comfort for the Next Generation
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Nutritious Organic Infant Formulas
Happy Baby Infant Formula is Nutritious and Health-Focused
AI-Generated Baby Images
AI Baby Generator: Futurebaby Creates Baby Images from Parent Photos
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Practical Dad-Friendly Hoodie Designs
The Dad Hoodie is Presented as an Innovative Apparel Option
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Ultra-Gentle Infant Cosmetics
These Aveeno Baby Healthy Start Products Come in Two Options
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Baby-Centric Playlists
The Disney Baby Playlist Offers Magical Tunes for Every Precious Moment
Customizable Baby Food Apps
Bébé Foodie Launched to Assist Parents in Making Informed Decisions
Kid-Friendly Hotel Amenities
Vanity Group Offers Soothing, Entertaining Hotel Amenities for Kids
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Mom-Approved Baby Clothing Lines
The Maybe Baby Collection is Exclusively at Boots in the UK
Organic Baby Nutrition Brands
Earth's Best® Announces Nationwide Availability of Its Products
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Daycare Organization Essentials
Colle à Moi Offers Daycare Organization Tools
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Travel-Optimized Baby Products
Stokke Launches the 'Jet Kids' Collection for Seamless Travel
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Teething Care Baby Toothpastes
Brush Baby's Baby Toothpaste Line Includes Safe Flavored Pastes
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Sleek Modern Baby Lines
BabyBjörn Has Introduced New Colors and Patterns for Its Product Range
Philanthropic Diaper Partnerships
HealthyBaby Donated 750,000 Diapers to Families
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
AI-Powered Baby Name Lists
Bundle of Joy Helps Parents Pick the Perfect Name for Their New Born
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Child Abuse-Preventing Campaigns
Prevent Child Abuse America Launches an Important Initiative
Bear-Themed Baby Lines
H&M's New Baby Collection Features the Iconic Paddington Bear
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Sensitive Baby Skin Care
South Korean Brand Neopharm Expands Atopalm into Chinese Baby Care Market
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Baby Care Trackers
Little One Tracker Allows Parents to Track Sleep, Feeds, and Milestones
Sustainable German Baby Lines
Super-Pharm Unveils a New Line of Natural Baby Care Products
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Universal Baby Registries
MyCrib Creates and Shares Baby Registries with Products from Any Site
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Culturally Influenced Baby Apparel
Isla and Mimi Made a Baby Collection Using Indigenous Artistry
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Concierge-Style Nursery Stores
The LA Babyletto Flagship Offers Personalized Shopping Experiences
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Premium Infant Care Lines
EllaOla Offers Ultra-Safe and Hypoallergenic Baby Care Products
Maternal Healthcare Capsules
CARiNG Pharmacy Celebrates 30 Years with Launch of 'Mom & Cutie' Line
Unique Baby Naming Tools
Prénom Parfait Helps Parents Name Their New Borns with Personalization
Organizational Convertible Baby Bags
MOOV Offers Convertible Bags to Fit Your Lifestyle
Nursery Brand Parenting Apps
The Mamas & Papas App Offers Support and Inspiration for Parents
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend