This Corporate Branding Identity is Minimalistic and Alluring
Farida Helmy — July 22, 2014 — Life-Stages
References: anagrama & thedsgnblog
This visually appealing and alluring corporate branding identity for baby video firm Biovideo will definitely get the attention of new parents with its trusting color choices and simple, clear and minimalistic design.
Wanting a corporate branding identity that was reflective and communicative of its heartfelt and friendly ways and passion for documenting baby’s first moments for budding new parents, Biovideo worked with creative design firm Anagrama—and the final result is just stunning.
“The icon ties emotion with technology, a symbol of Biovideo’s extraordinary storytelling venture. The predominantly white and baby blue color palette transmits baby vibes,” says the design team from Anagrama when asked about their choices for the color palette and design solutions.
Wanting a corporate branding identity that was reflective and communicative of its heartfelt and friendly ways and passion for documenting baby’s first moments for budding new parents, Biovideo worked with creative design firm Anagrama—and the final result is just stunning.
“The icon ties emotion with technology, a symbol of Biovideo’s extraordinary storytelling venture. The predominantly white and baby blue color palette transmits baby vibes,” says the design team from Anagrama when asked about their choices for the color palette and design solutions.
Trend Themes
1. Baby Video Technology - The minimalistic branding for Biovideo presents opportunities for disruption in the baby video technology industry by focusing on emotional storytelling and design.
2. Heartfelt Branding - The success of Biovideo's branding identity showcases a trend towards utilizing warm, friendly branding in industries that typically rely on more clinical aesthetics.
3. Minimalist Design - The popularity of Biovideo's simple and clear design choices presents opportunities for disruption in industries that traditionally have complicated or cluttered branding identities.
Industry Implications
1. Baby Video Technology - Biovideo's successful branding identity showcases opportunities for disruptive innovation in the baby video technology industry by focusing on emotional storytelling and simple design.
2. Baby Photography Industry - The minimalist and emotionally-driven branding of Biovideo presents opportunities for disruption in the baby photography industry, which traditionally relies on more complicated and cluttered branding identities.
3. Child-focused Technology - The trend towards warm and friendly branding showcased by Biovideo's successful corporate branding identity has potential for disruptive innovation in child-focused technology industries.
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