Changing of seasons as well as upcoming holidays provide companies with an easy and refreshing way to promote their products without coming off too strong; in this case, Halloween-themed campaigns are playful and, if done right, frightening. People, especially those who love these horrifying festivities, get a kick out of clever scares and that forces the creative juices to flow when coming up with Halloween-themed campaigns.
From chocolate commercials that focus on people's inner monsters to publicity stunts that scare people in real life, there are a number of ways companies can reinforce their brands during this time. What Halloween-themed campaigns allow for, more than anything, is the creation of an experience. This is something that millenials in particular are gravitating towards. Traditional marketing is slowly heading out the door for more viral campaigns.
20 Halloween-Themed Campaigns

20
Cheeky Competitor-Costumed Ads
In This Halloween Ad, a Can of Pepsi Dresses Like a Scary Red Soda

19
Severed Limb Stunts
A Model of a Severed Leg is the Star of This Mini Cooper Advertising Stunt

18
Creepy Toy Comeback Ads
The Duracell 'Some Toys Never Die' Campaign is Dark and Disturbing
17
Monstrous Calling Campaigns
The Vodacom 2011 Ads Shows Free Calls After Midnight
16
Halloween Mask Publicity Stunts
The HealthExpress Stoptober Campaign Depicts Scary Smoker Faces
15
Glow-in-the-Dark Vodka Bottles
This Design from Hired Guns Creative is Memorable
14
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
13
Undead Romance Commercials
The 'Hot Girl vs. Zombie' AXE Halloween Horror Film is Outrageous
12
Masked Halitosis Ads
Trident's Chewing Gum Ad Mocks Mask Wearers with Bad Breath
11
Creepy Car Wash Pranks
Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
10
Macabre Gingerbread Men Ads
The Fangoria Magazine Holiday 2013 Campaign is Deliciously Disturbing
9
Bloody Soap Pranks
This Terrifying Halloween Prank Makes People Think They Have Bloody Hands
8
Bloody Blender Campaigns
The Land Transport NZ Ads Advocate Safe Driving
7
Creepy Cursor Ads
Netservice's Ads Compare Spooky and Regular Cursor Icons
6
Scary Sugary Cereal Re-Releases
General Mills Will Offer Limited Edition Favorites for Halloween
5
Dietary Halloween Ads
Subway's Halloween Ad Reminds Us to Watch the Calories
4
Haunting Halloween Ads
IKEA's Halloween Ad Parodies The Shining
3
Frightening Friendship Ads
Skittles' Halloween Candy Ad Tells an Unusual Tale of Friendship
2
Snack Mystery Apps
This Mystery Game for Kids Stars Animated Goldfish Crackers
1
Monstrous Chocolate Campaigns
The Snickers Halloween Commercial Plays on People's Scary Sides
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Halloween-Inspired Pizza Menus
Pizza Hut Taiwan Introduces New Spooky Menu Items
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Crackled Holiday-Inspired Shoes
Nike Debuts the Dunk Low and Air Force 1 in 'Halloween' Iterations
Candy Bowl Costumes
Reese's and Kit Kat Created the Trick-or-Treatable Costume
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Candy Refill Pop-Ups
M&M's Rescue BOOths Replenish Halloween Treats in Areas of High Demand
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Halloween-Only Candy Bar Varieties
These New Hershey's Halloween Treats are Arriving for 2024
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Sweet-and-Salty Costumes
Spirit Halloween Debuted Auntie Anne's and Cinnabon Costumes
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Horror Doll Makeup Campaigns
Urban Decay x M3GAN Team Up for 'Killer Looks Only'
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Spooky Summer Fragrances
Bath & Body Works' Summerween Collection Brings Spooky Season to Summer
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Candy-Themed Doorbell Promotions
M&M’S and Ring Partnered to Provide Tricks to Trick-or-Treaters
Spring-Themed Chocolate Brand Activities
Hershey’s Chocolate World Delights Families During Spring
Artisan-Quality Halloween Desserts
The TOUS les JOURS Spooky Delights Range is Baked In-Store
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Artisanal Halloween Chocolates
The Norman Love Confections 2024 Halloween Collection is Flavorful
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Generational Unity Candy Campaigns
The M&M's It’s More Fun Together Campaign Encourages Bonding
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Sweet Spooky-Season-Inspired Offerings
Tim Hortons US Features Halloween Menu Items
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Halloween Candy Ice Creams
Cold Stone Has a New 31 Nights of Monster Mash Creation for Halloween
Personal Break-Emphasizing Campaigns
KIT KAT® Strives to Protect Personal Breaks at Any Cost
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Gourmet Halloween-Themed Chocolates
Compartés Celebrates Spooky Season with Limited-Edition Bars
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Seasonal Timeless Snack Lines
Hostess Boasts a Selection of Seasonal Snacks This Fall
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
Festive Halloween-Themed Donuts
The Duck Donuts Spooky Box Includes Four Delicious Donut Options
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Allergy-Friendly Retailer Campaigns
FARE and CVS Pharmacy Partnered for the Teal Pumpkin Project
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Halloween-Themed Delivery Partnerships
Uber's Partnership with Spirit Halloween is Spooky
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Spooky Private Label Treats
Albertsons Overjoyed Halloween Treats are Arriving for Autumn
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Healthy Halloween Bowl Promotions
Playa Bowls Introduces a New Halloween Rewards Promotion
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Food-Inspired Costume Contests
Kraft Natural Cheese Centers Its Grated Parmesan for Halloween
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Halloween-Themed Sprinkle Mixes
Trader Joe's Halloween Sprinkle Boasts a Medley of Spooky Shapes
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Mental Health-Centric Contest Campaigns
Carlton Cards Has Reaffirmed Its Support for Mental Health