Subway's Halloween Ad Reminds Us to Watch the Calories
Vasiliki Marapas — October 17, 2014 — Marketing
Subway's Halloween ad knows that fitting into a costume is no easy task. The ad encourages you to put down the unnecessary carbs and cals, trading them in for the company's healthier foot-long sandwich.
If you were thinking it's time to bulk up for the winter, think again! You're never going to get into that Sexy Sailor/Nurse/Maid/Teacher outfit with that attitude. Even if you're no longer a college co-ed, dressing up for Halloween is something you never really grow out of.
The ad is focused pretty exclusively on the ladies, but it would have been nice to see a dude wanting to get fit for the sake of his Halloween costume as well -- yes, there are skimpy dude costumes out there!
If you were thinking it's time to bulk up for the winter, think again! You're never going to get into that Sexy Sailor/Nurse/Maid/Teacher outfit with that attitude. Even if you're no longer a college co-ed, dressing up for Halloween is something you never really grow out of.
The ad is focused pretty exclusively on the ladies, but it would have been nice to see a dude wanting to get fit for the sake of his Halloween costume as well -- yes, there are skimpy dude costumes out there!
Trend Themes
1. Health-conscious Halloween - Opportunity for companies to create and promote healthier alternatives for Halloween treats and snacks.
2. Gender-inclusive Halloween Campaigns - Opportunity to create inclusive Halloween advertisements that cater to both men and women, expanding the target audience.
3. Costumes for Adults - Growing trend of adults embracing Halloween costumes presents opportunities for innovative costume designs and marketing strategies.
Industry Implications
1. Food and Beverage - Creating and promoting healthier Halloween snacks and treats.
2. Marketing and Advertising - Developing inclusive and creatively themed Halloween campaigns.
3. Fashion and Retail - Designing and marketing innovative and trendy Halloween costumes for adults.
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