This list of February 2023 toys trends covers innovative releases over the last month from branded toys, toys for young children, and toys for consumers of all ages.
For modern children's toys, the Xplora X6Play is a modern feature-packed smartwatch for children aged 4 to 11. This helps introduce children to smart technology in a safe and closed way. That is to say that, while this device has a camera, a clock, and calling features, it does not have an internet browser or other ways of accessing online media.
On the all-ages side of things, the LEGO Multi-Tool is a swiss army knife-inspired tool for building LEGO models. The toy is equipped with necessary LEGO tools such as a brick separator, a magnifying glass, a technic axle, and more. This is an excellent pocket-sized tool for kids just getting into LEGO, and for adults experienced with advanced LEGO kits alike.
Top 35 Toys Trends in February

35
Inclusive Barbie Dolls
Barbie Releases First-Ever Chelsea Doll with Scoliosis

34
Building Block Tech Stations
The Conceptual 'LEGO Brick' Wireless Charger Platform is Toy-Like

33
Modular Magnet Game Controllers
The 'PhoCo' Pocket Gaming Controller by Aryan Vijay is Ultra-Thin
32
Digital Board Game Devices
Arcade1Up's Infinity Game Board Offers Hundreds of Tabletop Games
31
Superhero Motorcycle LEGO Sets
LEGO Group Announced the Batman Batcycle LEGO Set
30
Playful Thermal Printer Cameras
The Children’s Print Camera by Koool Design is Easy to Use
29
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
28
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
27
Buildable Flower Puzzle Sets
The New LEGO Flower Sets Include Dried Floral Designs
26
Fully Functional Blocked-Car Sets
LEGO Launches a New 1466-Piece Set of the Ford GT Model
25
Conversational AI Companions
CATI is a Soft Plush Toy Robot Debuting at CES 2023
24
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
23
Japanese Toy-Inspired Vibrant Timepieces
The G-Shock Line Expands with the New G-B001 Timepieces
22
Emotional Support Plushies
WDYM Just Launched a New Doll for Kids and Its Called Ouch & Oops Plush
21
Tetrahedral Desk Puzzles
Revision Designs The Tetra Desk Toy for Craighill
20
Interactive Puppy Playsets
Moose Toys' My Puppy's Home Helps Kids Prepare to Bring Home a Puppy
19
Functional Swiss-Army Toy Tools
Tall Brick Guy Creates the Usable new LEGO Multi-Tool
18
Customizable Child Smartwatches
The X6Play Smartwatch is a CES 2023 Innovation Award Honoree
17
Architecture-Inspired Legos
Brooklyn Studio & Steve Mayes Debut Brooklyn's Architectural History
16
Mini Moon Rovers
Sora-Q is a Tiny Robot for Exploring the Lunar Surface
15
Calming Stacking Stone Toys
The Calm Club Relaxing Wooden Stacking Stones are Soothing
14
Customizable Robot Dogs
Dog-E Launched at CES 2023 to Reimagine Robot Toys
13
Cozy Cabin 3-Dimensional Puzzles
The A-Frame Cabin LEGO Set is in Works and is Set to Launch Soon
12
Flight Simulation Gaming Controllers
The Yawman Arrow Features Advanced Flight Controls
11
Pixelated Tile Toy Sets
The 'VOXART' Click Tile Construction Set is Easy to Build and Customize
10
Stealth Vigilante Vehicle Toys
The LEGO Technic Batcycle Mimics the Bike from The Batman
9
Cartoon Cappuccino Toys
Hello Kitty Cappuccino is a Multi-Sensory Interactive Toy
8
Sitcom-Inspired Figurine Sets
These Little People Collector Sets Pay Homage to Classic Shows
7
Compact Gel Capsule Blasters
The NERF PRO GELFIRE LEGION BLASTER Comes with 5,000 Rounds
6
Retro-Style Game Controllers
NYXI Brings the Original GameCube Controller to the Nintendo Switch
5
Loot Bag-Ready Chocolates
The Kinder Joy Birthday Pack Has 15 Individual Eggs Per Pack
4
Flexible Family-Friendly Card Games
UNO Announces a New Game Called UNO Flex
3
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
2
Word-Shouting Party Games
Really Loud Librarians Entertains Pairs and Parties Alike
1
Add-On LEGO Promotions
LEGO is Offering a Free Blacktron Cruiser with a $190 Order
Related Ideas
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
Kid-Friendly 3D Printers
The Kidoodle MiniBox A1 Bolsters Creativity & STEM Learning
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Imaginative Buildable Magazines
LEGO and WALLPAPER Presents the Over The Moon Magazine
Valentines-Thmes Game Sets
LEGO Singapore Celebrates Valentine's Day with Date Night in a Box
Handheld Gaming Laptop Designs
The Conceptual Compal Rover Play Has a Two-in-One Design
Collectable Wellness Products
The SpoiledChild X Jeremy Scott Drop 2 Offers the Future of Wellness
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Cartoon-Inspired Children's Fashion
The PAW Patrol x PatPat Line Presents an Exciting Collab
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Digital Pet-Inspired Lip Balms
The Tamagotchi Multi Carry Balm Comes in Several Options
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
Cartoon-Inspired Digital Watches
Casio and Powerpuff Girls Unveils a New Baby-G Watch
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Emoji-Only Communication Toys
The SEGA Emojam Lets Users Send 1,100 Emoji Characters to Friends
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Anniversary-Celebrating Engaging Timepieces
Casio's Baby-G+ Series has Tamagotchi-Like Creatures
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Child-Friendly Fitness Trackers
Fitbit Released the 'Ace LTE' as a Premium Watch for Kids
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Toy Capsule Display Backpacks
Takara Tomy Arts Introduces a Showy Gacha 2 Backpack
Affordable Blockchain-Enabled Watches
BitMobile's Phēnix X Watch Presents an Ambitious Innovation
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Child-Friendly Safety Smartwatches
The Verizon Gizmo Watch 3 - Adventure Connects Kids to Parents
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Faux Christmas Candle Kits
LEGO Unveils its Festive Christmas Table Decoration Set
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Anthropomorphized Gaming Systems
The 'Playdate' Handheld Gaming Device Has a Charming Function
Remote Pet Toys
Enabot's ROLA PetPal Features AI-Enabled Pet Recognition
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Kid-Inspired Safety Gadgets
Ticktalk5 is a Smartwatch Phone for Kids' Safety
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Toddler-Targeted Smartwatches
The 'NehNehBaby' Training Watch Teaches Children Healthy Habits
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Brick Builder Party Games
LEGO Brick Like This! Challenges Teams to Communicate and Collaborate
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Building Block Game Consoles
LEGO and Nintendo are Releasing a Game Boy Building Block Set
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Collaboration Toy Toothbrushes
The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Remote-Accessible Parenting Phones
The Fusion X1 From HMD Enables Remote Monitoring
Lego-Themed Escape Rooms
'Lost' Invites Players to Select One of Two Immersive Storylines
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Teen-Targeted Smartphone Models
The HMD X1 Offers Great Features with Parental Controls in Focus
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Botanical Florist Puzzle Capsules
LEGO Botanicals Plans to Launch Four New Collections
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Competitive Toy-Inspired Circuits
The BEYBLADE X World Championship Partners with Walmart
Heart-Shaped Puzzle Sets
LEGO Lets Users Create their Buildable Valentine's Day Hearts
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Innovative Game Collections
Particula Redefines Play and Learning with Elevated Classics
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Kid-Friendly Microvibration Toothbrushes
The Philips One for Kids Supports Healthy Lifetime Habits
Safe Play-Training Kids Toys
The TouchNot Ensures Children are Not Playing with Fragile Devices
Children-Empowered Adorable Smartwatches
NehNehBaby Introduces the Training Watch for Toddlers
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Animal-Tracking Plush Toys
Fahlo Fuses Playful Technology and Wildlife Conservation
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Playful Music Production Systems
Blipblox's myTRACKS Groovebox is a Complete Music Studio
Kid-Focused Educational Tablets
Smile Zemi Targets Elementary School Students
Kindergarten-Focused Hands-On Learning Solutions
LEGO® Education Science Enhances Learning
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Interactive Character Smartwatches
NickWatch Helps Kids Learn and Play with Nickelodeon Favorites
Realistic Sports Car Puzzles
LEGO Unveils a New Ultimate Car Concept Series Set with 2,891 Pieces
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Colorful Bear Bluetooth Speakers
MoMA Joins Medicom Toy Corporation on the Audio Color Block 400%
Kids Safety Gadgets
Pinwheel's Plus 3 and Slim 5 Keeps Parents and Kids Connected Through a Device
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Battery-Packed Advent Calendars
Currys LOGIK AAdvent Calendar Takes an Unexpected Approach
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Customizable Pen Kits
Clementoni's Pen Creator Studio Helps Kids Create Their Own Pens
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Block Puzzle Microscope Sets
The New LEGOS Ideas is a Functional Microscope Set
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills