This list of February 2023 toys trends covers innovative releases over the last month from branded toys, toys for young children, and toys for consumers of all ages.
For modern children's toys, the Xplora X6Play is a modern feature-packed smartwatch for children aged 4 to 11. This helps introduce children to smart technology in a safe and closed way. That is to say that, while this device has a camera, a clock, and calling features, it does not have an internet browser or other ways of accessing online media.
On the all-ages side of things, the LEGO Multi-Tool is a swiss army knife-inspired tool for building LEGO models. The toy is equipped with necessary LEGO tools such as a brick separator, a magnifying glass, a technic axle, and more. This is an excellent pocket-sized tool for kids just getting into LEGO, and for adults experienced with advanced LEGO kits alike.
Top 35 Toys Trends in February
35
Inclusive Barbie Dolls
Barbie Releases First-Ever Chelsea Doll with Scoliosis
34
Building Block Tech Stations
The Conceptual 'LEGO Brick' Wireless Charger Platform is Toy-Like
33
Modular Magnet Game Controllers
The 'PhoCo' Pocket Gaming Controller by Aryan Vijay is Ultra-Thin
32
Digital Board Game Devices
Arcade1Up's Infinity Game Board Offers Hundreds of Tabletop Games
31
Superhero Motorcycle LEGO Sets
LEGO Group Announced the Batman Batcycle LEGO Set
30
Playful Thermal Printer Cameras
The Children’s Print Camera by Koool Design is Easy to Use
29
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
28
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
27
Buildable Flower Puzzle Sets
The New LEGO Flower Sets Include Dried Floral Designs
26
Fully Functional Blocked-Car Sets
LEGO Launches a New 1466-Piece Set of the Ford GT Model
25
Conversational AI Companions
CATI is a Soft Plush Toy Robot Debuting at CES 2023
24
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
23
Japanese Toy-Inspired Vibrant Timepieces
The G-Shock Line Expands with the New G-B001 Timepieces
22
Emotional Support Plushies
WDYM Just Launched a New Doll for Kids and Its Called Ouch & Oops Plush
21
Tetrahedral Desk Puzzles
Revision Designs The Tetra Desk Toy for Craighill
20
Interactive Puppy Playsets
Moose Toys' My Puppy's Home Helps Kids Prepare to Bring Home a Puppy
19
Functional Swiss-Army Toy Tools
Tall Brick Guy Creates the Usable new LEGO Multi-Tool
18
Customizable Child Smartwatches
The X6Play Smartwatch is a CES 2023 Innovation Award Honoree
17
Architecture-Inspired Legos
Brooklyn Studio & Steve Mayes Debut Brooklyn's Architectural History
16
Mini Moon Rovers
Sora-Q is a Tiny Robot for Exploring the Lunar Surface
15
Calming Stacking Stone Toys
The Calm Club Relaxing Wooden Stacking Stones are Soothing
14
Customizable Robot Dogs
Dog-E Launched at CES 2023 to Reimagine Robot Toys
13
Cozy Cabin 3-Dimensional Puzzles
The A-Frame Cabin LEGO Set is in Works and is Set to Launch Soon
12
Flight Simulation Gaming Controllers
The Yawman Arrow Features Advanced Flight Controls
11
Pixelated Tile Toy Sets
The 'VOXART' Click Tile Construction Set is Easy to Build and Customize
10
Stealth Vigilante Vehicle Toys
The LEGO Technic Batcycle Mimics the Bike from The Batman
9
Cartoon Cappuccino Toys
Hello Kitty Cappuccino is a Multi-Sensory Interactive Toy
8
Sitcom-Inspired Figurine Sets
These Little People Collector Sets Pay Homage to Classic Shows
7
Compact Gel Capsule Blasters
The NERF PRO GELFIRE LEGION BLASTER Comes with 5,000 Rounds
6
Retro-Style Game Controllers
NYXI Brings the Original GameCube Controller to the Nintendo Switch
5
Loot Bag-Ready Chocolates
The Kinder Joy Birthday Pack Has 15 Individual Eggs Per Pack
4
Flexible Family-Friendly Card Games
UNO Announces a New Game Called UNO Flex
3
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
2
Word-Shouting Party Games
Really Loud Librarians Entertains Pairs and Parties Alike
1
Add-On LEGO Promotions
LEGO is Offering a Free Blacktron Cruiser with a $190 Order
Related Ideas
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Kid-Friendly 3D Printers
The Kidoodle MiniBox A1 Bolsters Creativity & STEM Learning
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Valentines-Thmes Game Sets
LEGO Singapore Celebrates Valentine's Day with Date Night in a Box
Handheld Gaming Laptop Designs
The Conceptual Compal Rover Play Has a Two-in-One Design
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Digital Pet-Inspired Lip Balms
The Tamagotchi Multi Carry Balm Comes in Several Options
Cartoon-Inspired Children's Fashion
The PAW Patrol x PatPat Line Presents an Exciting Collab
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Emoji-Only Communication Toys
The SEGA Emojam Lets Users Send 1,100 Emoji Characters to Friends
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Cartoon-Inspired Digital Watches
Casio and Powerpuff Girls Unveils a New Baby-G Watch
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
AI-Powered Smartwatch Designs
Crossbeats Unveils the New 'Crossbeats Nexus' Smartwatch
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Building Block Footwear Models
The LEGO Air Jordan 11 by Tomasso Builds is Cubically Classic
Portable Compact Fantastical Toys
Mattel Creations Unveils the Polly Pocket Harry Potter Set
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Buildable Marble Mazes
The LEGO Magic Maze is a Challenging, Skill-Building Tabletop Game
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Anniversary-Celebrating Engaging Timepieces
Casio's Baby-G+ Series has Tamagotchi-Like Creatures
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Child-Friendly Fitness Trackers
Fitbit Released the 'Ace LTE' as a Premium Watch for Kids
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Toy Capsule Display Backpacks
Takara Tomy Arts Introduces a Showy Gacha 2 Backpack
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Child-Friendly Safety Smartwatches
The Verizon Gizmo Watch 3 - Adventure Connects Kids to Parents
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Faux Christmas Candle Kits
LEGO Unveils its Festive Christmas Table Decoration Set
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Remote Pet Toys
Enabot's ROLA PetPal Features AI-Enabled Pet Recognition
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
Miniature Building Block Plants
The LEGO® Icons Tiny Plants Set is a Fun Gift for Gardeners
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Kid-Inspired Safety Gadgets
Ticktalk5 is a Smartwatch Phone for Kids' Safety
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Toddler-Targeted Smartwatches
The 'NehNehBaby' Training Watch Teaches Children Healthy Habits
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Interactive Response Robot Toys
The Star Wars Chatter Back Chopper Has More Than 40 Responses
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Botanical Florist Puzzle Capsules
LEGO Botanicals Plans to Launch Four New Collections
Survival Crafting Metaverses
LEGO Fortnite Fosters Creativity and Collaborative Play
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Collaboration Toy Toothbrushes
The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition
Interactive Windmill Toys
HABA's Kullerbu Windmill 25 Piece Starter Track Set is Hands-On
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Smart Sensory Toys
Peel&Play Has Interlocking Pieces That Can Be Peeled & Rebuilt
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Lego-Themed Escape Rooms
'Lost' Invites Players to Select One of Two Immersive Storylines
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Reprogrammable Robot Companions
Quarky Teaches Kids AI, Robotics and Programming Through Play
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Kid-Friendly Microvibration Toothbrushes
The Philips One for Kids Supports Healthy Lifetime Habits
Safe Play-Training Kids Toys
The TouchNot Ensures Children are Not Playing with Fragile Devices
Children-Empowered Adorable Smartwatches
NehNehBaby Introduces the Training Watch for Toddlers
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Vintage Building Block Cameras
The LEGO Ideas Polaroid OneStep SX-70 Camera Set Arrives in 2024
Playful Music Production Systems
Blipblox's myTRACKS Groovebox is a Complete Music Studio
Gamified Silicone Toys
The 'KULBUTOO' is a Fidget Toy that Uses Physics to Entertain Users
Kid-Focused Educational Tablets
Smile Zemi Targets Elementary School Students
Video Game-Inspired Outdoor Play
ROXs is Getting Kids Outdoors
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Interactive Character Smartwatches
NickWatch Helps Kids Learn and Play with Nickelodeon Favorites
Realistic Sports Car Puzzles
LEGO Unveils a New Ultimate Car Concept Series Set with 2,891 Pieces
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Colorful Bear Bluetooth Speakers
MoMA Joins Medicom Toy Corporation on the Audio Color Block 400%
Kids Safety Gadgets
Pinwheel's Plus 3 and Slim 5 Keeps Parents and Kids Connected Through a Device
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Customizable Pen Kits
Clementoni's Pen Creator Studio Helps Kids Create Their Own Pens
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Kid's Felt Building Kits
KNOP KNOP Launches Creative Felt Building Kits for Children's STEM Play
3D-Scanning Block Devices
Ascand for Lego 3D Scanner Brings Everyday Objects to Life
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Battery-Packed Advent Calendars
Currys LOGIK AAdvent Calendar Takes an Unexpected Approach