Fitbit Released the 'Ace LTE' as a Premium Watch for Kids
Colin Smith — May 29, 2024 — Tech
The Fitbit Ace LTE is a smartwatch specifically designed for children aged 7 and up. It combines fitness tracking features with communication capabilities, making it an ideal choice for parents who want to encourage their kids to stay active while staying connected. The watch features a completely redesigned interface tailored toward young users, with on-screen games that promote physical activity. Instead of focusing solely on step counts or calorie burn, the main activity goal is represented by a playful “Noodle” activity ring on the home screen. This ring records kids’ movement and celebrates their achievements with fun animations when they reach their daily Move Goal, which aligns with the World Health Organization’s recommendation of at least 60 minutes of physical activity per day. Additionally, the Fitbit Ace LTE includes a communications tab, allowing kids to send messages and make calls if needed.
The Fitbit Ace LTE is priced at $229 and is available for pre-order starting from May 29. General availability begins on June 5. To fully utilize the watch, users will need to sign up for a monthly subscription, which costs $9.99 per month or $119 per year. Annual subscribers receive an additional wristband, and there’s a limited-time offer for those who sign up before August 31: a 50% discount on the subscription price. While the Fitbit Ace LTE is more expensive than many budget-friendly smartwatches for kids available on platforms like Amazon, it remains more affordable than the Apple Watch SE with GPS + Cellular (though the latter can currently be found for as low as $239). Fitbit also offers six additional bands for the Ace LTE, priced at $34.95 each. The previous model, the Fitbit Ace 3, will continue to be sold until inventory runs out.
Image Credit: Victoria Song, The Verge, Fitbit
The Fitbit Ace LTE is priced at $229 and is available for pre-order starting from May 29. General availability begins on June 5. To fully utilize the watch, users will need to sign up for a monthly subscription, which costs $9.99 per month or $119 per year. Annual subscribers receive an additional wristband, and there’s a limited-time offer for those who sign up before August 31: a 50% discount on the subscription price. While the Fitbit Ace LTE is more expensive than many budget-friendly smartwatches for kids available on platforms like Amazon, it remains more affordable than the Apple Watch SE with GPS + Cellular (though the latter can currently be found for as low as $239). Fitbit also offers six additional bands for the Ace LTE, priced at $34.95 each. The previous model, the Fitbit Ace 3, will continue to be sold until inventory runs out.
Image Credit: Victoria Song, The Verge, Fitbit
Trend Themes
1. Activity-based Gaming - On-screen games that encourage physical activity offer entertaining ways for children to stay fit and healthy.
2. Kid-centric Smartwatches - Smartwatches designed specifically for young users blend fitness tracking and communication features to appeal to tech-savvy kids.
3. Subscription-based Wearables - Monthly and annual subscription models for wearables provide ongoing revenue streams and added value through exclusive content and accessories.
Industry Implications
1. Children's Technology - Innovations in wearables for kids offer new opportunities to blend tech engagement and health promotion.
2. Fitness and Wellness - Products that gamify physical activity for children address public health by encouraging exercise in entertaining ways.
3. Wearable Technology - Kid-friendly smartwatches expand the wearable market by targeting younger demographics with tailored features.
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