There’s something so feminine about beautiful eyelashes; they lend women a truly flirtatious charm, which is why so many women play up this beauty trait in their daily beauty routine. Mascara is a staple in every makeup-wearing woman’s cosmetics bag and, increasingly, women are turning to false eyelashes too. There has been a huge increase in lash-enhancing products from subtle individual lashes applied with tweezers for precision, to wow-inducing mega lashes that certainly aren’t for the sartorially shy.
This cluster highlights some of the most incredible eyelash innovations, from eyelash jewelry to lash bars, and from feathered lashes, to ultra luxury mascara and even eyelash growth drugs.
Ladies, it’s time to lash out!
19 Eyelash Innovations
19
Feathered Fantasy Eyelashes
18
Diamond Eyelashes
17
Enormous Eyelash Drug
Bimatoprost
16
Eyelash Boutiques (FOLLOW-UP)
Tokyo Lash Bar Reaches America
15
Long False Eyelashes
Famed Japanese Blogger Sets Her Own Style
14
Customized Fake Eyelashes
Beauty Lashes Out
13
UV Eye Lashes
Manic Panic Accessory for Terror Eyes
12
Lace Eyelashes
Shu Uemura Tokyo Lash Bar 2008
11
Rainbow Eyelashes
Bright, Over-the-Top Styling From Fred Butler
10
Hi-Tech Vibrating Make-up
Estee Lauder TurboLash All Effects Motion Mascara
9
Paper Clip Eye Lashes
Viktor & Rolf and Shu Uemura's Costume Eyelashes
8
Glamorous Fonts
'Eyelash Typeface' is Fabulash
7
Heated Eyelash Curler
Gadget for the Hardcore Beauty Queen
6
FDA-Approved Lashtastic Drugs
Grow Longer Eyelashes with Latisse
5
Origami Eye Lashes
Gareth Pugh Goes for Geometric Makeup for Spring/Summer 09
4
Grow Your Eyelashes
Jan Marini Age Intervention EyeLash
3
Eco-Friendly Mascara
Green Makeup Makes Josie Maran Cry
2
Eyelash Jewelry
Unique Eyecessories by Stephanie Simek
1
High Tech Mascara
The Lancome Oscillation
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
At-Home Gel Manicure Systems
Livi Beauty™ Has Introduced a Revolutionary At-Home Beauty Product
Cosmetic-Toting Tumblers
The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Luxury Beauty Advent Calendars
Clear Your Shelf for Cult Beauty's 2024 Advent Calendar
Glamorous Party-Ready Accessories
LarAllan Presents Statement Bags for the Holidays
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Gilded Hair Collections
Zara Hair's Debut Collection Shares Gold-Themed "Makeup for Hair"
Chinese Medicine-Inspired Beauty
Florasis Unveils the New Silk Glide Eyeshadow Stick
Psychodermatology Lip Products
Eyeam's Love Language Lip Bloss Turns Gloss into a Self-Love Tool
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Jewelry-Inspired Nail Polishes
The Essie Gel Couture Be-Dazzled Collection is Expressive
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Microalgae-Infused Mascaras
Oceanly Lash Serum Mascara is Clean and EWG Verified
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Gem-Toned Eyeliners
NYX's Vivid Rich Mechanical Pencil Vault is Available in 12 Shades
Revolutionary Eyebrow Serums
The OLAPLEX BROWBOND™ Building Serum Leaves Brows Full and Soft
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Longwear Liquid Eyeshadows
Florasis Launches Infinite Blossom Collection with 12 Versatile Shades
Silent Drama Campaigns
Lancôme's Hypnôse Drama Mascara Campaign Shares Smile-Boosting Secrets
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Express Beauty Festival Activations
Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Jelly-Inspired Primers
e.l.f Cosmetics Brings Back Its Limited-Edition Jelly Pop Primer
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Mushroom-Infused Eye Creams
The Mushroom Milk Better Aging Eye Cream Features Five Mushrooms
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Gravity-Defying Wax Mascaras
Sephora Collection Introduces the New Love the Lift Mascara
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Adaptive Lip Plumpers
Too Faced's Lip Injection Lip Blush Takes After a Cosmetic Procedure
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Comprehensive Men's Makeup Kits
Obayaty's Kit Comprises An Eye Booster, Retouch Stick & Lip Balm
Non-Invasive Hair Regrowth Tools
The Original LaserCap is the Future of Non-Invasive Hair Regrowth
Artful Precision Eyeliners
Japanese Calligraphy Inspired Haus Labs' Clear Cut Liquid Eyeliner
Multi-Peptide Hair Serums
The Ordinary is Celebrating Two Years of Its Lash and Brow Serum
Eco-Conscious Lip Pencils
Schwan Cosmetics Introduces its New Refillable Lip Pencil
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Multitasking Lip Liners
The Travel-Ready Tower 28 OneLiner is for Lips, Eyes and Cheeks
Refined Facial Grooming Products
The Revlon Designer Series Collection Has Four New Products
Blue Mascara Primers
RevitaLash Cosmetics' Double-Ended Volume Set Features a Colorful Primer
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Volume-Building Brow Gels
Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel Boasts 9 Shades
Metallic Gel Eyeshadows
Dazzle Gel Hyper-Metallic Vegan Eyeshadow Intensifies with Blending
Innovative Nail Product Collections
Le Mini Macaron Has Recently Unveiled Several Nail Products
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
AI-Powered Lash Services
LUUM Precision Lash Safely Applies Eyelash Extensions with Robotics & AI
At-Home Manicure Accessories
Sally Hansen Introduces Salon Effects Nail Accents
Dermatologist-Approved Products
Musely Launches Two New Prescription-Grade Serums
Inaugural Clean Beauty Mascaras
goop Beauty FeatherLash Lifting Serum Mascara is the Brand's First
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Balayage-Inspired False Lashes
Ardell Beauty's Balayage Wispies Pair Contrasting Streaks
Gentle Mascara Removers
Kill Lash Mascara Remover Effectively Removes Stubborn Makeup
Female Empowerment Beauty Bundles
Elate Beauty and Axiology’s Better Bundle is Sustainable
Hair Gem Stylers
Hally's Patent-Pending Gem Pen Brings Bedazzling to a New Generation
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Pre-Glued Mess-Free Lashes
ARDELL Beauty Press On Lashes are Ready to Be Applied
Makeup-Hiding Accessories
Elf's Cosmetic Security Line Offers a Safe Hiding Space For Your Makeup
3-in-1 Brow Enhancers
Subtl Staks' Multi-Benefit Brow BFF Fluffs, Fills and Freezes Brow Hair
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Vegan Tubing Mascara
e.l.f. Cosmetics Recently Debuted the New Eyeconic Mascara
Self-Adhesive Lash Clusters
Velour Beauty Introduces the Self-Stick Lash Clusters Collection
24-Hour Liquid Liners
Urban Decay's 24/7 Ink Liquid Liners are Paint Brush-Inspired
Vegan Eyebrow Serums
Sweed's Brow Serum Transforms Growth for Fuller, Fluffier Brows
Vegan Eyeshadow Sticks
Blinc Cosmetics Introduces Its Eyeshadow Sticks in Four Shades
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Value-Minded False Lash Packs
KISS Falscara Value Packs Come in Two Options
Comfort-Focused Underlash Collections
Ardell Beauty Unveils the Seamless™ Underlash Collection
Plumping Peptide Lip Oils
Doll 10 Beauty's Peptide Plump is Fueled by Skin-Loving Ingredients
Tubing Brow Gels
Milk Makeup's Tint Wraps Individual Brows for Volume & Definition
Beneficial Eyebrow Cosmetics
The CoverGirl Clean Fresh Brow Line Features Three Products
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Strong-Hold Brow Hybrids
Rye Beauty's Brow Milk is a Lifting, Shaping Gel-Pomade
Recontouring Lip Glosses
Lip Flip Shimmer Gloss is Named After a Procedure for Fuller Lips
Smudge-Proof Brown Eyeliners
Blinc Cosmetics Introduces the Brown Tubing Eyeliner
Limited Edition Mascara Sets
The Too Faced Better Than Sex Mascara Duo Boasts Full-Sized Mascaras
Sleek Lash-Defining Mascaras
Lancôme's Hypnôse Drama Instant Extreme Volume Mascara Defines Lashes
Beauty Retailer Expansions
Too Faced Joins Amazon's Storefront to Sell Its Products
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Multi-Day Wear Eyebrow Mouses
Blinc Cosmetics Debuts the New Blinc Eyebrow Mousse
Intense Lash Primers
Babe Original Launched Its Intensifying Lash Primer
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Bamboo Fiber Mascaras
Too Faced 98% Naturally Derived Mascara Features a Goji Berry Blend
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Pomade Brow Pencils
Glossier Boy Brow Arch Delivers Creaminess Without Color Compromise
Dynamic Eyeshadow Brushes
Texen Beauty Partners Debuts an Eye Version of the Multi Intensity Brush
Vegan False Lashes
NYX Jumbo Lashes are Made with Clean Ingredients
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Cornflower-Powered High-Quality Mascaras
Yves Rocher Boasts the Botanical Mascara Cils Miraculeux
Whipped Featherlight Mascaras
Rimmel London Wonder’Volume Thrill Seeker Mascara Has a Peanut Brush
Follicle-Fortifying Lash Serums
Nulastin's LASH Follicle Fortifying Serum Features Elastaplex Tech
Expanding Press-On Nail Offerings
KISS and imPRESS Nails Are Available at Shopper's Drug Mart
Edgy 90s-Style False Lashes
The Kiss Lash Couture Rebel Collection Includes Six Styles
At-Home Cat-Eye Nail Kits
BTArtboxnails Has Launched the XCOATTIPS® Cat Eye Series
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Vitamin E-Infused Lash Primers
MACStack Legit Lift Lash Primer Conditions the Lashes
Bridal Nail Polish Ranges
The Lights Lacquer Something Borrowed Bridal Nail Collection is Elegant
Salon-Grade Lash Extension Kits
Velour Beauty Recently Launched the Velour-Xtensions™ Kit
24 Hour Wear Mascaras
L’Oréal Paris Drops the Voluminous Panorama Mascara for a Smudge-Free Look
Patch-Style Makeup Products
These Fazit Makeup Patches Come in Two Varieties
Discrete Intimate Serums
Epiphany is a Slick Arousal Serum, Packaged in a Discrete Manner
Brow Styling Gels
Stay Defined With MAC Cosmetics’ Pro Locked Brow Gel
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Curvaceous Contoured Mascaras
The CoverGirl Eye Enhancer 3D Mascara Has a Curved Fiber Brush
Lush Lash Starter Kits
The Sugarlash Society Cat Eye Starter Kit is All-in-One
Multidimensional Natural Lip Liners
Glossier's Lip Line Enhancing Pencils Match Natural Body Tones
Sporty Wig Adhesives
The Wonder Lace Bond Sport Edition Collection Caters to Athletic Women
Volume-Boosting Brow Gels
ABH's Volumizing Tinted Brow Gel Enhances Fullness & Definition
Exaggerated Volume Mascaras
The Pupa Milano VAMP! Mascara is Available in Three Shades
Irritant-Free Lash Serums
Neora Unveils the Transformative 'Lash Lush' Lash and Brow Serum
Clean Volumizing Mascaras
Beyond Clean Volumizing Mascara Uses 77% Certified Organic Ingredients
Lash Adhesive Products
FlutterHabit, the DIY Faux Lash Brand, Unveils the Setup
Eyelash-Friendly Sleep Masks
The Drowsy Sleep Co Eyelash Protecting Eye Masks are Silk-Covered
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products