There are a few noteworthy eyebrow innovations on the market that will assist consumers in achieving fuller and flawless eyebrows.
A recent eyebrow innovation that hit the market is Blinc Cosmetics' multi-day Eyebrow Mousse. The new addition builds on the brand's commitment to Performance Beauty with its vegan formula which is ultra-durable and waterproof. Individuals can enjoy multiple benefits and the formula is even enhanced with anti-aging peptides and vitamins A and E.
Elsewhere, PaintLab embraces eyebrow innovation with its Brow SculptSoap, a creamy, soap-like brow gel that helps to visibly thicken, shape, and groom your brows into place. Ami Colé, on the other hand, addresses a niche in the eyebrow innovation space with formulations tailored to melanin-rich skin.
15 Cosmetic Eyebrow Innovations

15
Electronic Eyebrow Makeup Applicators
L'Oréal Brow Magic Debuted at CES 2023

14
Makeup Artist-Backed Tweezers
The Pro Sculpting Tweezers Boast a Brilliant Gold Plasma Finish

13
Transfer-Proof Eyebrow Cosmetics
Wonderskin's Wonder Blading Brow Kit Offers 48 Hours of Wear
12
Three-Step Eyebrow Kits
The Butterfly Brow Lifting Trio Will Enhance Your Eyebrows
11
Highly Anticipated Eyebrow Soaps
Brow SculptSoap by PaintLab Thickens and Grooms Eyebrows
10
All-in-One Eyebrow Tools
The Glamnetic 3 in 1 Brow It All is Easy to Use
9
Microcurrent Facial Tools
The Joey Healy Face Renovation Device Arrives for Summer
8
Longwear Eye Make-Up
LAST Utilizes Isododecane to Deliver Long-lasting Cosmetics Products
7
Melanin-Focused Eyebrow Products
Ami Colé Introduces Two New Eyebrow Products to its Lineup
6
Innovative Makeup Brushes
Artís Revolutionizes the Makeup Application Experience
5
Eye-Targeting Skincare Products
Vitali's Advanced Eye and Lash Formula Contains Four Peptides
4
Long-Lasting Eyebrow Kits
Annabelle Launches 24HR Stay-On Browliner and Brow Essentials
3
Lightweight Clear Eyebrow Gels
KEYS Soulcare’s Soft Stay Brow Gel Boats a Strong and Flexible Hold
2
Multi-Day Wear Eyebrow Mouses
Blinc Cosmetics Debuts the New Blinc Eyebrow Mousse
1
Natural-Looking Eyebrow Gels
Clé De Peau Beauté Just Debuted a New Eyebrow Gel
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Microfine Brow Pencils
Benefit's Precisely, My Brow Detailer Has a 0.8mm Tip
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Micro Concealing Pencils
Lisa Eldridge's Pinpoint Precisely Covers Spots and Shadows
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Celebrity Beauty Brands
Goop's Colorblur Glow Balms are Nourishing for the Skin
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Hydroxytyrosol-Based Makeup Innovations
OLIVE ROSE is the World's First No Makeup Makeup
Chinese Medicine-Inspired Beauty
Florasis Unveils the New Silk Glide Eyeshadow Stick
Calligraphic Beauty Brushes
The Victoria Beckham Beauty Brushes Include Ergonomic & Custom Designs
K-Beauty Brand Expansions
K-Beauty Brand Yepoda Will Launch in Sephora Stores Across Europe
Dual-Tipped Brow Pens
L'Oréal Paris Faux Brow Creates Precise, Hair-Like Strokes
Body Hair-Centric Kits
These Fur Kits are Redefining Body Hair Care with Style
3-in-1 Microcurrent Devices
The NuFACE FIX MicroWand Enhances Eyes and Lips, and Blurs Fine Lines
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Microalgae-Infused Mascaras
Oceanly Lash Serum Mascara is Clean and EWG Verified
Skincare-Inspired Hair Color Kits
The Clairol ColorStrong Kit Nourishes Hair in Three Steps
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Gem-Toned Eyeliners
NYX's Vivid Rich Mechanical Pencil Vault is Available in 12 Shades
Skin Tint Serum-Balms
The Beauty Balm Serum Boosted Skin Tint Boasts a Unique Delivery System
Revolutionary Eyebrow Serums
The OLAPLEX BROWBOND™ Building Serum Leaves Brows Full and Soft
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
Longwear Liquid Eyeshadows
Florasis Launches Infinite Blossom Collection with 12 Versatile Shades
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Haircare-Focused Travel-Friendly Collections
BondiBoost Debuts the Travel Tool Collection
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Advanced Eye Serum Formulas
FURCY Botanik Unveils its No Appointment™ Instant Eye Lift
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Advanced Dermocosmetics Collections
Teoxane's Skincare Solutions Share Clinically Proven Formulas
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Space-Age Personal Care
Naples Soap Company is Launching Personal Care with Tech Developed by NASA
High-Quality Shaving Cosmetics
Dr. Squatch Shaving Products Come in Bundles and Individually
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Sculpting Facial Serums
MAËLYS' TOO-FINE Face Sculpting Serum Tightens and Firms Sagging Skin
Adaptive Lip Plumpers
Too Faced's Lip Injection Lip Blush Takes After a Cosmetic Procedure
Innovative Nail Product Collections
Le Mini Macaron Has Recently Unveiled Several Nail Products
Ageing-Friendly Skincare Systems
Collage Beauty Introduces The Pro-Aging Skincare System
Pigmented Lip-Conditioning Products
Estée Lauder's Pure Color Melt-On Glosstick Brings the Shine
Triple-Strength Retinol Eye Serums
The goop 3X Retinol Eye Lift Serum Brightens and Hydrates
At-Home Waxing Solutions
Schick Hydro Silk Launches a New Pro-Quality Lineup
K-Beauty Skincare Collections
COSRX Receives the Prestigious Amazon’s Choice Badge
Dermatologist-Approved Products
Musely Launches Two New Prescription-Grade Serums
Olive Oil-Powered Multi-Use Balms
Ouli's Ointment All-In-One Multi-Use Balm is Versatile
Upgraded Beauty Stick Formulas
BOOM! Beauty Upgrades the Formula and Packaging of Its Boomstick
Multi-Peptide Hair Serums
The Ordinary is Celebrating Two Years of Its Lash and Brow Serum
Artful Precision Eyeliners
Japanese Calligraphy Inspired Haus Labs' Clear Cut Liquid Eyeliner
Revitalizing Eye Cream Formulas
Augustinus Bader's The Rich Eye Cream Reduces Lines and Puffiness
Soap-Free Facial Cleansers
BRIXY's Expanded its Facial Care Line with New Skin Barrier Products
Biotech-Enhanced Mascaras
Haus Labs' B Structural Mascara Features Vegan B-Silk
Painterly Eyeshadow Sticks
Renaissance Art Inspired Ilia's Eye Stylus Shadow Stick Shades
Ultra-Hydrating Bronzing Gels
Goop's Summertone Bronzing Gel Nourishes Skin with Plant Oils
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
All-Purpose Beauty Balm Sticks
Ouli’s Ointment Aims to Be Convenient and Comforting
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
High-Quality Sensitive Skin Cosmetics
Grow Beautii Offers a New Experience for Sensitive Skin
Multitasking Lip Liners
The Travel-Ready Tower 28 OneLiner is for Lips, Eyes and Cheeks
Refined Facial Grooming Products
The Revlon Designer Series Collection Has Four New Products
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Under-Eye Gel Patches
Omy Lab’s Instant-Lift™ Eye Patches Brighten and Hydrate in Minutes
Inaugural Clean Beauty Mascaras
goop Beauty FeatherLash Lifting Serum Mascara is the Brand's First
Dual-Benefit Lash Primers
blinc's Curling Tubing Primer Prolongs Lash Lifts, Tints & More
Small-Batch Skincare Brands
Collage Skincare Champions Canadian Beauty with Scientific Formulas
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Balayage-Inspired False Lashes
Ardell Beauty's Balayage Wispies Pair Contrasting Streaks
Research-Backed Eye Creams
The Eye Matrix by Alphascience Boosts Elasticity and Reduces Puffiness
Length-Extending Mascaras
RevitaLash Cosmetics Unveils its Length Define Tubing Mascara
Lash-Lifting Statement Mascaras
Pupa Milano's Vamp! Mascara Lash Extender is Long-Lasting
Non-Invasive Plumping Treatments
Peter Thomas Roth Boasts a New Advanced Anti-Aging Product
Functional Minimalist-Friendly Skincare
Refy's New Skincare Line Simplifies Everyday Care
Bi-Phase Moisturizers
This EWC SLOW Dual-Phase Formula Soothes & Hydrates for Up to 24 Hours
Long-Lasting Eyebrow Mousses
Maybelline Introduced its 'Superfluff Brow Mousse'
Brow-Taming Makeup Mousses
Milani Cosmetics Stay Put Tinted Brow Mousse is Multipurpose
3-in-1 Brow Enhancers
Subtl Staks' Multi-Benefit Brow BFF Fluffs, Fills and Freezes Brow Hair
Jelly Bronzer Sticks
The Three Revolution Jelly Bronze Tint Shades are Sheer, Bouncy and Buildable
Efficient Lash-Enhancing Products
Babe Original Recently Debuted Its New Renewing Lash Serum
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Skin-Refreshing Product Trios
Sculpted by Aimee Launches a New Skincare Collection
Sea-Inspired Eye Color Palettes
clé de peau Beauté's Eye Color Solo Promotes Luminosity
Makeup-Melting Cleansing Balms
Elemis Introduces its Pro-Collagen Makeup Melting Cleansing Balm
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Accessible Nourishing Skincare
ELLA by Best Skincare Shares Results-Driven Solutions for Women
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Vegan Tubing Mascara
e.l.f. Cosmetics Recently Debuted the New Eyeconic Mascara
24-Hour Liquid Liners
Urban Decay's 24/7 Ink Liquid Liners are Paint Brush-Inspired
Skincare-Infused Mousse
Tanologist’s Debuts Its Latest Innovation, the Self-Tan Tinted Mousse
Vegan Eyebrow Serums
Sweed's Brow Serum Transforms Growth for Fuller, Fluffier Brows
Versatile Liquid Bronzerrs
MAKEUP BY MARIO Debuts a Multi-Use Bronzing & Shaping Serum
Buildable Beauty Balms
CoverGirl TurBlend Skin Enhancer Balms Offer Buildable Color
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Cream Eyeshadow Shade Expansions
RMS Beauty’s Cashmere Matte Eyelights Bring Effortless Elegance
Tubing Brow Gels
Milk Makeup's Tint Wraps Individual Brows for Volume & Definition
Strong-Hold Brow Hybrids
Rye Beauty's Brow Milk is a Lifting, Shaping Gel-Pomade
Beneficial Eyebrow Cosmetics
The CoverGirl Clean Fresh Brow Line Features Three Products
Cruelty-Free Pimple Patches
E.l.f. Expands its Blemish Breakthrough Collection
Smudge-Proof Brown Eyeliners
Blinc Cosmetics Introduces the Brown Tubing Eyeliner
Microbiome-Friendly Beauty Sticks
BiomeBlush Provides a Pop of Color with Prebiotics & Postbiotics
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Free-From Eyebrow Waxes
Rimmel London Kind & Free Brow Wax Offers Long-Lasting Hold
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Intense Lash Primers
Babe Original Launched Its Intensifying Lash Primer
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Bark-Infused Bronzing Gels
War Paint's Fast Sun Bronzing Gel is Enriched with Willow Bark Extract
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Crayon-Style Lip Products
The Ilia Beauty Lip Sketch Hydrating Crayon is Vegan-Friendly
Pomade Brow Pencils
Glossier Boy Brow Arch Delivers Creaminess Without Color Compromise
Pearlescent Sculpting Highlighters
5 Point Lift by ISAMAYA Delivers an Immediate, Needle-Free Lift
Daily Lash Growth Serums
Daily Practice's 'Lash Enhancing Serum' is Powered by Biomimetic Peptides
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Follicle-Fortifying Lash Serums
Nulastin's LASH Follicle Fortifying Serum Features Elastaplex Tech
Scientifically Formulated Cosmetic Lines
Dabalash Promises to Enhance Eyelashes and Eyebrows
At-Home Cat-Eye Nail Kits
BTArtboxnails Has Launched the XCOATTIPS® Cat Eye Series
Sensitive Skin-Targeted Beauty Ranges
Dermablend Professional Has Introduced a New Skincare Range
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Skin-Caring Eyeshadows
Oceanly Eyeshadows are Plastic-Free and Infused with Seaweed
Water-Resistant Brow Gels
E.l.f.'s Brow Laminating Gel is Water-Resistant
Nourishing Browning Gels
The Golden Guard by Dune Features Hydrating Watermelon Seed Oil
Brow Styling Gels
Stay Defined With MAC Cosmetics’ Pro Locked Brow Gel
High-Performance Eye Brow Gels
Thrive Causemetics Debuts the Liquid Brow Lamination Gel
Curvaceous Contoured Mascaras
The CoverGirl Eye Enhancer 3D Mascara Has a Curved Fiber Brush
Multidimensional Natural Lip Liners
Glossier's Lip Line Enhancing Pencils Match Natural Body Tones
Volume-Boosting Brow Gels
ABH's Volumizing Tinted Brow Gel Enhances Fullness & Definition
Blurring Serum Blushes
Anastasia Beverly Hills' Liquid Blush Goes on with a Precision Applicator
Irritant-Free Lash Serums
Neora Unveils the Transformative 'Lash Lush' Lash and Brow Serum