These examples of food-based social media merge our generation's obsession with technology along with one's desire for on-the-go dining. Fuelling the fast food industry, these interfaces are gaining popularity thanks to consumer access from computers, tablets and mobile phones.
From the popular LevelUp mobile payment app that can be used at grocery stores and coffee shops to Ray's Pizza's design and dine web interface that encourages culinary creativity, these clever and convenient virtual tools are redefining the way large companies approach their market strategy.
Whether making one's takeout experience easier or providing nutritional facts for one's favorite fast food snack, these examples of food-based social media utilize technology in a way that is beneficial for both large scale corporations and mass consumers.
15 Examples of Food-Based Social Media

15
Educational Grocery Apps
Niels van Hoof's 'Taggie' Teaches Kids Where Food Comes From

14
Animated Coffee Apps
The Starbucks Cup Magic App Brings Your Holiday Mocha to Life

13
Food-Tweeting Apps
The Twiddish iPhone App Documents Delicacies on Twitter
12
Extensive Culinary Apps
'The Professional Chef' by Inkling Re-invents the Classic Cook Book
11
Tech-Savvy Finger Food
South Koreans Use Sausage as iPhone Stylus
10
Ethical Cocoa Gadget Helpers
The Divine Chocolate App Shares the Story of the Farmer-Owned Company
9
Fast Food Social Campaigns
Domino's Pizza Ups the Ante With Revamped Social Engagement
8
Soft Drink Photo Apps
Coca-Cola Happy Places Lets You Share Joyful Filmed Moments With Friends
7
Pizza-Ordering Anime Apps
This Domino's Pizza App Utilizes a Popular Japanese Anime Character
6
Educational Food Apps
The Fooducate App is a Downloadable Nutritionist
5
Calorie-Counting Apps
PlateMate Will Provide All the Information of a Nutritionist
4
Meat Tracker Apps
This New Mcdonald's App Allows Users to See Where the Food Comes From
3
Photo-Sharing Food Apps
The Urbanspoon App Shows Others Just How Delicious Your Meal Is
2
Healthy Junk Food Apps
Bryan Au's Eco Chef iPhone App Has Over 100 Recipes
1
Augmented Reality Food Apps
Tag Candy Lets Users Taste Fireworks and Airplanes
Related Ideas
Hong Kong Pizza Popups
'Pop Up Pizza Hut' Pops Up on Rivals' Doorsteps During Lunch Hour
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
AI Dish Recreation Tools
WeChef Uses AI To Transform Instagram Posts To Step-by-Step Recipes
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Robotic Restaurant Technology Upgrades
Happy Joe's is Bringing Robotics and AI to its Dining Room
Fresh Grocery Delivery Partnerships
FreshDirect and Uber Eats Teamed Up to Offer Produce and More
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
AI Food Photography Apps
MenuSnap Helps Restaurants Capture, Edit & Optimize Images
AI-Powered Restaurant Recommendations
Google Maps Now Uses AI to Recommend New Food Places
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Decentralized Social Apps
Pixelfed Introduces Dedicated Mobile Apps for iOS and Android Users
Content-Based Shopping Experiences
Gopuff Launches 'Recipe Hub' for Quick Meal Ideas
Food Transparency Apps
WISEcode Positions Its App as a Powerful Tool in the Food Industry
Gen Z-Focused Delivery Apps
Instacart Launches a Dedicated App for Party Hosts
AI-Powered Meal Scanners
AI Meal Scan Uses Image Recognition to Track Nutrients & Portions
QSR Employee Support Apps
Blink and McDonald's Partnered to Support Crew Members
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
AI-Powered TV Cookbooks
Samsung Food Enhances Culinary Possibilities Directly Through Your TV
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Restaurant-Focused AI Marketing Platforms
Birdeye Strives to Help Restaurant Increase Engagement
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Restaurant-Collaborating Dating Apps
FROME Launched with a List of L.A Food Location Partnerships
Social-First Nutrition Tracking Apps
gymii.ai Merges Artificial Intelligence with Social Features
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Family-Focused Advertising Platforms
Chuck E. Cheese Opens the Next Chapter with CEC Media Network
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
AI-Powered Food Journals
Eat N' Log Lets You Record, Organize, and Share Your Food Experiences
Comprehensive Dietary Restriction Apps
Fig: Food Scanner & Discovery Features Over 2000 Options
Food Diary Tools
Plate Notes Logs Meals in a Simple, Feed-Style Food Diary System
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Restaurant Marketing Platforms
Cheff Connect Helps Restaurants Create Custom Marketing Emails
AI-Powered Pizza Experiences
Papa Johns and Google Cloud Partner to Optimize Delivery Routes
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
Healthier Food Choice-Promoting Apps
To Better Health Debuts the BetterBites™ Nutrition App
AI-Driven Food Logging Apps
Lose It! Has Enhanced Its Weight Management Platform
Pizza-Themed Spas
Channel 4 and Domino's Pizza Dreamed Up a World-First Spa Experience
Bagel Shop Loyalty Apps
Jeff's Bagel Run Debuted its Proprietary App for Loyal Customers
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Regionally Inspired Meal Kits
HelloFresh & Colavita's Ciao, Italia Recipes Share a Taste of Italy
Expanded Personalized Nutrition Apps
MyFitnessPal Acquires Intent to Expand Its Services
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Recipe Voting Apps
Swipe, Vote, and Match Recipes for Dinner with the Dinners App
In-App Restaurant Ordering Systems
Châtaigne' Innovative Food Delivery Approach Uses WhatsApp
AI-Powered Meal Planning Apps
YouFitness Helps You Create Custom Diet and Fitness Plans
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Delivery Mishap-Inspired Campaigns
Knorr Launched its #DeliverBetter Campaign to Promote Cooking
Film-Inspired Cooking Series
The Cooking with Pixar Series Brings Fictional Dishes to Life
Modern Mobile Fridge Concepts
Junho Han Designs the Amity Relationship Mobile Fridge Concept
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Food Sample-Focused Services
TiffinStash Announces Its New Feature — Taste Drive
Ingredient-Based Recipe Finders
Frigo Recommends Recipes Based On Ingredients You Have Available
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Waste-Minimizing Food Apps
"Oh, a Potato" Suggests Meal Ideas Based on Inventory
Homestyle Flash-Frozen Food Products
Jane Foodie Prioritizes Foods with Free-From Recipes
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Food Discovery Platforms
JaiFaim Maps Finds Influencer-Tested Restaurants Across Paris and France
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Tech-Driven Drive Thrus
Pita Pit's New Drive-Thru Design is Flexible, Scalable and Efficient
AI Food Recognition
'Plate Please' Identifies Ingredients Instantly with AI-Powered Food Engine
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
All-Inclusive Meal Commerce Platforms
Mealogic Helps Businesses Enter the Meal Delivery Market
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Convenient Cafe Delivery Options
Consumers Can Now Get Coffee Through Starbucks and DoorDash
Nourishing Community Food Trucks
The Barilla Connection Kitchen Truck Shares Meals & Awareness
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Seasonal Restaurant Menu Refreshes
Emmy Squared Pizza Enhances Its Food and Beverage Offerings
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
From-Scratch Soup Deliveries
Jane Foodie and FreshDirect Partnered to Expand Access
Customizable Baby Food Apps
Bébé Foodie Launched to Assist Parents in Making Informed Decisions
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Collaborative Digital Cooking Series
Pinterest x Taste of Home Partner for a Video Series
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Meal Planning Platforms
Bentofy Organizes Meals, Recipes and Groceries In One Simple Platform
AI Assistant Nutrition Apps
The 'Alma' App Lets Users Chat with the Platform for Insights
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Smart Meal Planning
Kitchen Savvy App Uses AI To Personalize Recipes And Save Time
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
AI Digital Menus
Clickmenu.ai Transforms Dining with AI-Powered, Customizable Menus
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Virtual Dining Brand Collaborations
The Virtual Brand Man vs Fries is Coming to CPK Restaurants
AI-Powered Icon Creators
SketchMe.app Helps Create a Personalized Social Media Icon in Minutes
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Simplistic Mobile Ordering Apps
Ferraro Foods Taps Pepper to Debut a Mobile Ordering App
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
Social Media-Integrated Recipes
Pestle is Integrating Support for TikTok Recipes Using AI
Diet Tracking Apps
SnapFood Helps Track Your Meals and Improve Your Diet with AI Assistance
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Curated Meal-Time Videos
BingeAndEat Curates Youtube Videos to Enjoy While You Eat Effortlessly
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
All-in-One Meal Planning Tools
Eatlicious Optimizes The Cooking Process, Start to Finish
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Immersive Restaurant Rewards App
Bella Italia is Unveiling a New Digital App for its Guests
Personalized Nutrition Assistants
Cheffie Customizes Meals And Menus Based On Your Dietary Needs
Coffee Documenting Notes Apps
Coffee Notes Helps Consumers Explore and Record Their Favorite Shops
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Informed Food Choices Assistants
Bettermenu for Doordash Offers Nutritional Information in a Click
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
No-Code Delivery Tools
RestoApp Builds Food Delivery Platforms Without Developer Support
Social Rating Platforms
Rated is a Data-Driven Social Platform for Rating Media and More
All-in-One Content Platforms
'Chips' Enables Seamless Content Creation and Community Engagement
Social Dining Networks
Recce Discovers and Shares Trusted Restaurant Picks Easily
Online Menu Platforms
Menuzet Transitions Paper Menus to Digital Alternatives
Customizable Digital Menus
Leader Menu Uses AI to Produce Beautifully Designed Menus
Complimentary Order Aggregation Features
Lunchbox Helps Restaurants Grow Their Revenue
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Restaurant Online Ordering
Yaha Simplifies Online Ordering and Boosts Restaurant Revenue
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Foodie Social Platforms
DineIT is A Social Network for Food Lovers, Bookings, and Restaurant Promo
Streamlining Operational Tools
Yum Brands' AI-Powered Platform is a Hub for All of its Brands
Food Show Finders
TVFoodMaps Discovers Restaurants Seen on Your Favorite Food Shows
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Can Food Community Platforms
Pacific Coast Producers Has Launched the Can Fan Community
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Novelty Kitchen-Themed Emojis
Users Can Browse and Copy Kitchen Emojis for Social Media Content
Dietary Options Databases
FoodSheet is a Resource Helping People Navigate Their Dietary Needs
Community-Driven Public Maps
Happy Face Local Updates Allows Users to Comment on Neighborhood Maps