Blink and McDonald's Partnered to Support Crew Members
Michael Hemsworth — April 11, 2025 — Business
References: joinblink & retailtimes
Blink and McDonald's have announced a new partnership that will see the employee experience platform partnering with the QSR brand to help it accelerate the capabilities of its crew members. The partnership will see McDonald's using Blink's social media-inspired employee app, which will keep crew members connected to news about their specific restaurant and the organization. The app will also support improved collaboration between team members to create a more inclusive experience, while also giving them toe tools to celebrate each other, get support and more.
CEO and Co-Founder at Blink Sean Nolan spoke on the Blink and McDonald's partnership saying, "Our mission is to help every company deliver digital experiences that elevate their business and unlock the full potential of their people. Our partnership with McDonald’s marks a monumental step toward bringing that mission to life. We’re proud to power the digital employee experience at McDonald’s and make it easier than ever for crew members to communicate, collaborate, and connect with each other — all from their mobile app.”
CEO and Co-Founder at Blink Sean Nolan spoke on the Blink and McDonald's partnership saying, "Our mission is to help every company deliver digital experiences that elevate their business and unlock the full potential of their people. Our partnership with McDonald’s marks a monumental step toward bringing that mission to life. We’re proud to power the digital employee experience at McDonald’s and make it easier than ever for crew members to communicate, collaborate, and connect with each other — all from their mobile app.”
Trend Themes
1. Employee-support Platforms - Leveraging app-based platforms to enhance employee communication and support in fast-paced work environments presents new digital engagement opportunities.
2. Social-media Inspired Tools - Integrating social media features into corporate tools fosters a more connected and collaborative employee community.
3. Digital Collaboration Enhancement - Innovations in digital collaboration platforms provide revolutionary ways to streamline communication and teamwork in franchises.
Industry Implications
1. Quick-service Restaurants - The QSR industry can significantly benefit from technology that enhances staff interaction and operational efficiency.
2. Employee Experience Technology - Companies focusing on employee-centric technologies are transforming how organizations can improve job satisfaction and productivity.
3. Mobile App Development - The surge in customized mobile applications tailored for enterprise use is reshaping internal business operations.
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