Coca-Cola Happy Places Lets You Share Joyful Filmed Moments With Friends
Nikki Taylor — November 8, 2012 — Marketing
References: coca-cola & brandchannel
Watch out Instagram, the Coca-Cola Happy Places app is moving in to steal your thunder.
The photo-sharing application encourages people to upload photos that bring them joy and post them for others to see. Shared photos are able to incorporate hashtags in their description and linked to social media platforms like Twitter or Facebook. Like Instagam, you are able to follow and have a collection of followers to your albums. The app is free to download.
The iconic soft drink company is known for its global reach and interactive ideas. The Coca-Cola Happy Places app is up against stiff competition, but it does have the resources to make a noteworthy dent in the social media market.
The photo-sharing application encourages people to upload photos that bring them joy and post them for others to see. Shared photos are able to incorporate hashtags in their description and linked to social media platforms like Twitter or Facebook. Like Instagam, you are able to follow and have a collection of followers to your albums. The app is free to download.
The iconic soft drink company is known for its global reach and interactive ideas. The Coca-Cola Happy Places app is up against stiff competition, but it does have the resources to make a noteworthy dent in the social media market.
Trend Themes
1. Social Media Photo Apps - The rise of social media photo apps like Coca-Cola's Happy Places offers opportunities for businesses to create their own and engage with consumers in a more personal way.
2. Hashtag Marketing - Hashtag marketing, as seen in Happy Places, allows for easy tracking of consumer engagement and targeting of specific audiences.
3. Brand-integrated Apps - Brands integrating their own apps, like Coca-Cola with Happy Places, offer opportunities to enhance customer engagement and create a unique online experience.
Industry Implications
1. Beverage Industry - Soft drink companies like Coca-Cola can innovate by integrating social media and technology to create unique user experiences as seen in Happy Places.
2. Marketing and Advertising Industry - The rise of brand-integrated apps and hashtag marketing presents opportunities for marketing and advertising agencies to create new and creative campaigns.
3. Technology Industry - The development of social media photo apps and the integration of these apps with other technologies presents opportunities for innovation and growth in the tech industry.
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