If you weren’t already inspired to go out of your way to drive safely before now, this slideshow will surely change your mind. From gruesome drunk driving PSAs to trippy driving virals with bunnies and bad acid trips, it’s clear that driving under the influence is not the thing to do.
While the innovations in this cluster all should inspire you to drive safely, they’re also fantastic representations of how to attract attention to a subject that’s often tough to talk about.
15 Scary Incentives to Drive Safely
From Gruesome Drunk Driving PSAs to Trippy Driving Virals:
Marissa Brassfield — Sep 26, 2009 — Autos
15
Cardboard Children
Sneaky Cut-Outs Trick Road Warriors into Safe Driving
14
Ugly Drunk Scenarios
Maktub Ads Encourage Drinking at Home
13
Controversial Driving Virals
Is Kesslers Knigge's 10 Drogen beim Autofahren Video Pro or Anti Drug
12
Gruesome Shockvertising
A Texting While Driving PSA Shows Horrific Realism
11
Books About Bad Driving
"How We Drive"
10
Suicidal Anti Drinking & Driving Ads
"It's Like Killing Yourself"
9
Children as Designated Drivers?
Son, 11, Drives Home Drunk Dad
8
Faking Fatal Crashes
Thai Police Use Macabre Anti-Drunk Driving Sculptures
7
Hands-Free Law Virals
Messing with Driving Instructors 2
6
Bleeding Drink Coasters
Mumbai Traffic Police Combat Drunk Driving
5
Hidden Cameras on Road Tests
"Kid Fails Driving Test 5 Times" Parrot Ad
4
Caution Tape News Tickers
Lee Waters' Hard-Hitting Drunk Driving Campaign for MADD
3
Anti-Drunk Drivertising
Googly-Eyed VW Beetle Reminds Germans Not to DWI
2
Auto Safevertising
Volvo Packs 27 Crash Tests Into One Commercial
1
Car Crash Photography
Nicolai Howalt's Accidental Art is Dark Yet Brilliant
Related Ideas
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Adult Detoxification Drinks
Safety Shot Lowers Blood Alcohol Content by Up to 50% in 30 Minutes
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Art Deco Self-Driving Vans
The Tesla Robovan Has a Sleek, Train-Like Design with Space for 20
Spooky Movie-Themed Polishes
Sally Hansen and Warner Bros Debut a New Beetlejuice Nail Collection
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Impairment-Aiding Navigation Apps
The Commute Booster App is Made to Help the Visually Impaired
Retro-Futuristic Sports Cars
The DeLorean Cyberpunk Concept by Loïc Chauvin is 80s-Inspired
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Insightful AI Travel Planners
Tripadvisor's 'Trips' Platform Unveiled Themed Itineraries
Predictive Autonomous Vehicle Features
VERSES AI and Volvo Cars Aim to Enhance Pedestrian Safety
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Mood-Enhancing Car Air Purifiers
The Conceptual 'FRI' Air Purifier Has a 3D-Printed Design
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Truck-Specific Driver Assistance Systems
Gauzy Will Reveal Its AI-Driven Driver Assistance System
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
BAC-Reducing Beverages
Sure Shot is the World's First Clinically Proven Alcohol Reducer
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Electric Microbus Charity Auctions
Volkswagen Hosts an ID. Buzz Virtual Auction in Canada
AI-Generated Personalized Animations
The Simulation Puts Fans into an AI South Park Episode
Automotive Lifestyle Sneakers
The Piloti Drift Driving Shoes Have Roll Control 2.0 Heel Technology
Driving App Enhancements
Waze Voice Feature Update Enhances Hands-Free Driving Safety
Road Trip-Inspired Candle Collections
Unbound Glo Debuts the Road Trips Collection
Escapism Electric Vehicle Concepts
The 'Trekker' Concept Vehicle is Imagined for Urbanites in 2030
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Autonomous Driving System Features
Autobrains Debuts Its Innovative Skills Product Line
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Health-Focused Alcohol-Tracking Apps
Sunnyside is a Mindful Drinking & Alcohol-Tracking App
Shapeshifting Communal EVs
The Kia Concept PV5 and PV7 Have a Projected 2025 Release
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Automobile-Focused Home Designs
Ralph Lauren Home Unveils Modern Driver Collection
Luminated Transparent Custom Vehicles
Fast Dog Designs the Custom Volkswagen ID 3 EV
Safety-Enhancing Ride Share Devices
Bosch Ridecare Was Made with Ride Share Drivers in Mind
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Solar-Powered Autonomous Vehicles
The 'Ada' Autonomous Vehicle Concept is Passively Charged
Polite Driver Communication Lights
The Sorry Thanks Car Sign Helps Drivers Communicate Easily
Eco Police Vehicle Designs
This Police Car Interior by David Dahlberg is Ultra-Modern
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Alcohol-Monitoring Bracelets
The 'SOBRSure' Proactively Detects Alcohol In Drivers' Systems
Night Vision Driving Systems
The Auto AI Night Vision System InfiRay NV2 is Debuting at CES 2024
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Artfully DIY-Wrapped Minibuses
Volkswagen Presents the All-Electric ID.Buzz Microbus
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Drunk Driving Detection Tools
VinAI Strives to Make the Roads Safer for Drivers & Pedestrians
Motion Sickness Smartphone Features
Apple Vehicle Motion Cues Will Arrive in iOS 18
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Modern Electrified Retro Automobiles
Shane Baxley Designs the TWO8eSL Reinterpretation
Valentine’s Day-Inspired Cannabis Products
Incredibles Launches the Exclusive 50 Shades of Grape
Safe Consumption Swimmer Campaigns
The Malibu 'Don’t Drink and Dive' Campaign Stars Tom Daley
Tailgate-Inspired RVs
Hellmann's Brings "Mayo-tivation" to Underdog Football Fans
Emergency Road Trip Kits
Welch's Fruitside Assistance Makes Holiday Travels More Enjoyable
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
AI Horror Film Festivals
A.I.RHEADS SCAREFEST Shares Short Films Made with Artificial Intelligence
Unique Auto-Racing Campaigns
Liquid Death and NASCAR Partner to Launch the 'Pro Driver' Campaign
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Turtle-Inspired Sleek Automobiles
Mercedes Benz Presents a Look at the Vision iMobility
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Comforting Disney Water Bottles
Uber x Pixar Release Inside Out 2 Emotional Support Water Bottle
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Life Lesson Animated Cartoons
Gary Vaynerchuk Launches the VeeFriends Cartoon Series
Tattoo-Committed Coffee Incentives
Punk Bunny Coffee and 7-Eleven Dream Up a Coffee Deal
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Passenger Skincare Kits
The Teddi Mellencamp x Bliss Passenger Princess Kit Shares To-Go Skincare
AI Road Trip Planners
Huuk Describes Itself as "Canva for Road Trip Travelers"
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Euphoric Hemp-Infused Mocktails
Cali Sober Makes Vibrant Canned Drinks with 5mg of THC
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Autonomous Driving Headlights
Mercedes-Benz Automated Driving Marker Lights Have a Turquoise Color
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Autonomous Tandem Drift Sequences
Toyota Research Institute & Stanford Engineering are Pioneers
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
AI-Designed Drift Sequences
Toyota's New GR Supras Were Designed Autonomously Using AI
Mesmerizing Fluid Art Installations
Dutch Invertuals Creates the Flow Fountain Installation
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Illness-Centric Public Education Campaigns
HHS is Launching the 'Risk Less. Do More' Campaign
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Festive Rideshare Booths
Uber's Naughty or Nice Booth Rewards Riders with Above-Average Scores
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
AI Roadtrip Playlists
Trip Tunes Uses AI To Create Memorable Road Trip Playlists
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
Charitable Artist Buggies
The Meyers Manx Sage Vaughn Art Car Was Commissioned by Phillip Sarofim
Shareable Autonomous Vehicle Designs
The Tesla Cybercab Has No Steering Wheel or Pedals
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Event Shuttle Rideshare Services
Uber Shuttle is Targeted Towards Sporting Events and Concerts
AI-Powered Signage Apps
Parky AI Was Created for Understanding Confusing Montreal Traffic Signs
Safety-Promoting Logistics Services
Drivewyze Debuts a Complimentary Service Dubbed Drivewyze Free
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Daily Motivational Quotes
QuoteBuzz Uplifts with Positive Reinforcement Aligned to Their Goals
Driver Risk Management Solutions
DriverReach Has Announced a New Integration with SambaSafety
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Six-Seater Adventure Vehicles
The Mitsubishi D:X Concept1 is Suited for Off-Road Adventures
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
All-Black Touring Burlesque Companies
The Sweet Spot Embraces a Unique Approach to Performance Art
Pampering Rideshade Cars
Bliss x Alto Teamed Up to Create a Custom Passenger Princess Car
Beginner Artistic Inspiration
Drawing Prompts Helps Artists Develop a Consistent Practice
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Bid-Based Ride Hailing Services
The InDrive Ride Hail Platform is Now Available in the Us
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Responsible Kava Consumption Guidelines
The Kava Coalition Promotes Responsible Innovation
Accessible Ride App Safety-Tools
Uber is Altering its App for The Safety Tools in One Place
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Randomly Generated Wisdom Websites
Bottled Wisdom Helps Users with Motivational Quotes