The August 2022 toys trends list includes new products targeted at various age groups and identities. The toys range from educational toys to puzzles and even safety-focused toys.
The 'JayHaySpray20' is a water sprayer that aims to provide children the same level of fun as a toy water gun, but without the imagery of a gun. With this product, the brand is aiming to change society's relationship with guns, advocating that children should not be shooting one another with water guns, even if they are safe. The company believes that the JayHaySpray20 is a safe, fun alternative.
On the accessibility side, Mattel announced 'Giant UNO,' a reimagining of its iconic card game with oversized cards. These cards make it easier for kids and adults of all ages to see text and descriptions on the cards they are holding. Additionally, the oversized cards add an additional comedic effect to every round of UNO.
Top 35 Toys Trends in August
35
Miniature Metal Fidget Objects
The AltDynamic Orbiform Mini Comes in Three Metal Options
34
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
33
Magnetic Reusable Water Balloons
Soppycid is Reinventing a Fun, Cooling Summer Activity
32
Designer Pop Culture Figurines
kkplus Launches a Collection of Designer Toys on HBX
31
Sitcom Building Block Sets
The LEGO IDEAS The Office Set Celebrates the Comedy
30
Sci-Fi Movie Figurine Sets
LEGO Announces Three New 'Avatar' Sets Arriving in October
29
Reusable Water Fight Toys
The 'Liquid Bomb' Reusable Water Balloon Has a Self-Sealing Design
28
Gel-Equipped Toy Blasters
Nerf Announced its First-Ever Gel Pellet-Powered Blaster
27
Film-Themed Building Block Toys
Marvel and LEGO Join Forces to Create a Sactum Sactorum LEGO Set
26
Toy Car-Themed Basketball Shoes
Paul George Joins Hot Wheels and Nike on a New PG 6 Shoe
25
Plush Guinea Pig Toys
Moose Toys' Little Live Pets Mama Surprise Overnight Reveal
24
Empowering Children's Toys
Chris "Ludacris" Bridges and Mattel Launch Karma’s World Toy
23
Oversized Yellow Toy Racetracks
PlayLab Inc Designed This Installation for Louis Vuitton’s Show
22
Video Game-Inspired Foam Blasters
The NERF x Destiny Gjallarhorn Blaster is Four-Feet in Length
21
Clever Series-Inspired Dog Toys
PetSmart and Stranger Things Released Series Themed Puppy Apparel
20
Gel Pellet Toy Guns
Hasbro Debuts the 'NERF Pro Gelfire Mythic Full Auto Blaster' Toy Gun
19
Retro-Inspired Toy Models
LEGO Created a 2,532-Piece Replica of the Atari 2600 Console
18
Challenging Visual Puzzles
Vizzles are Visual Puzzles with Riddles to Solve Once Assembled
17
Phygital Trading Card Games
The CryptoMages Trading Card Game is Blockchain-Connected
16
Sustainable STEM Robot Kits
The 'CodeRover' Robot Comes in Two Model Options
15
Cartoon-Focused Toy Figurines
Hasbro Revisits the Power Rangers for the 'Zord Ascension Project'
14
Two-Sided Paper Dolls
Megadolls Introduce a New Incarnation of a Classic Toy
13
Glamorous Rockstar-Inspired Dolls
Barbie Debuts the Nostalgic 'David Bowie Doll'
12
Fierce Fashion Dolls
The L.O.L. Surprise! O.M.G. Fierce Dolls Invite Fans to Find Their Fierce
11
Gaming Merchandise Partnerships
Spin Master is Releasing Official Gaming Toys with Sony
10
Japanese Tabletop RPGs
FromSoftware Announced the 'Elden Ring Tabletop RPG' for Japan
9
Daily Word Game Pastimes
Wordle: The Party Game from Hasbro is Perfect for Avid Fans
8
Oversized Iconic Card Games
The Giant UNO Card Game is Great for Players Seven and Up
7
Coily Haired Dolls
The Pixie Puff Doll Collection Introduces Dolls with Coily, Textured 4C Curls
6
Sci-Fi Show-Inspired Board Games
Monopoly Stranger Things is Inspired by Season Four
5
Selfie-Based Action Figures
Hasbro and Formlabs Partner to Put Your Face on an Action Figure
4
Game Villain Building Blocks
LEGO Announced 'The Mighty Bowser' Set with 2,807 Pieces
3
Action Figure Shooting Games
In 'Hypercharge: Unboxed' Players Control Toys in a Retail Store
2
Undead Cat Card Games
Zombie Kittens Upgrades the Exploding Kittens Game with Ressurection Powers
1
Child-Centric Electric Cars
These Kids Cars Boast Sports Utility and Task Utility Attributes
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Modular Next-Gen Gaming Consoles
The Conceptual Nintendo Switoo Imagines the Brand's Next Handheld
Playful Anime Fall Collections
The Forever 21 x Hello Kitty & Friends Line Launches for Fall 2023
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Restaurant Fighting Game Collaborations
McDonald's and Warner Bros are Releasing Multiversus Toys
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
Cheeky Summer Product Lines
Great Jones Has Introduced the Great Float and the Great Tote
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Progressively Growing Sneakers
Target and Dr D;Wayne Edwards Introduce the Unique ÜNOS by Sz
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Cute-Themed Collectible Bags
Sugoi Mart Launched its Kawaii Lucky Bag, Featuring Japanese Goods
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Refined Festive Streetwear Staples
Axel Arigato Presents its Latest Range for the Holidays
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Toy Capsule Display Backpacks
Takara Tomy Arts Introduces a Showy Gacha 2 Backpack
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Ultra-Modern Baby Gear
Nuna & Liberty London Collaborate to Introduce the Fantasy Land Collection
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Sex Toy-Resembling Wooden Tools
Craig Green Designs the Unique Jumbo Wooden Tools
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Fishy Tabletop Card Games
Unstable Games Launches Fishy Squishy Crusty Quirky at Target
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
All-in-One Anime Card Games
The Pokemon Trading Card Game Classic is Ready to Play
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Screen-Equipped Power Banks
Ugreen Launches a New 'Uno' Charger Line with Emoji-Style Faces
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
In-Car Gaming Experiences
BMW Introduces the UNO Car Party Experience for Immersive Fun
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Collaboration Toy Toothbrushes
The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Quick-Burst Water Toys
NERF Better Than Balloons are Quick to Fill and Self-Sealing
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Hatching Duck Toys
Pets Alive's Mama Duck Surprise Hatches Ducklings and Fun Reveals
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Fall-Ready Sleek Wardrobe Staples
UNIQLO U Presents its New Collection for the FW23 Season
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Adorable Inflatable Halloween Characters
Gemmy Industries Debuts a New BT21-Themed Inflatable
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Gamified Silicone Toys
The 'KULBUTOO' is a Fidget Toy that Uses Physics to Entertain Users
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Exclusive Card Game Decks
Mattel Creations and Kartell Unveil Special Edition UNO Deck
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Inflated-Illusion Ceramic Capsules
Toykyo and HOme Studyo Join Forces on the Blow Up Collection
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Inclusive Colorblind-Accessible Games
Mattel is Adding Colorblind Identification Symbols
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Interactive Entertainment Board Games
MONOPOLY GO! Transforms Digital Mobile Game into Real Play
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Video Game Merchandise Events
The King of Games Tokyo Pop-Up Store is Nintendo Approved
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Rebranded Inflation Product Lines
GIGA PUMP Rebrands to Launch the Aerogogo Inflation Line
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Advanced Kids Sizing Tools
Makip Introduces the New Unisize for Kids Sizing Technology