DIY slingshot toys, hybrid unicorn figurines and personalized LEGO characters are just a few of the most innovative ideas to be explored in the top August 2016 toys.
With the rise of maker culture, there's been an upswing in hands-on activities, games and toys for kids that teach valuable skills like programming and crafting, which empower kids to become creators of their own toys. As well as providing entertainment, these toys for kids also encourage the development of motor skills.
Since there's something to be said about tried-and-true classic game that have stood the test of time, many of these kinds of toys are being reinvented for a new generation of kids. This includes Russian matryoshka dolls that have been transformed into papercraft architectural models, Bluetooth-connected Furby toys, digital toy blocks and 3D-printed board games.
Top 40 Toy Trends in August

40
Mermaid Unicorn Toys
Tokidoki's 'Mermicorno' Series is Sold in Mystery Boxes

39
Personalized LEGO Figurines
These Framed LEGO Characters Match the Owner's Appearance

38
Bluetooth-Connected Robot Toys
The New Furby Connect Puts a High-tech Spin on the Popular 90s Toy
37
Costomizable LEGO Walls
The 'Brik Tile' Allows Consumers to Build Walls of Any Size to Hold Blocks
36
LEGO Fantasy Castles
LEGO 's Newest Release is a Cinderella Castle Replica
35
Soap-Printing Pens
Shine's Kid-Safe 'Awamoko' 3D Printing Pens Use Foam Instead of Plastic
34
Architectural Nesting Blocks
These Nesting Toys are Based on the Russian Matryoshka
33
Anime-Themed Phone Chargers
This Pokeball Charger Helps Pokemon Go Players' Battery Life
32
Laser Warfare Drones
These Star War Drones Let You Engage In Epic Dogfights
31
Digital Toy Blocks
These Magnetic Building Blocks Immerse Children in Their Own Digital Creations
30
Retro Miniature Car Sets
Candylab Toys' New Campaign is an Homage to Mid-Century American Autos
29
Elegantly Technicolor Block Toys
The KUUM Wooden Puzzles are Geared to Both Children and Adults
28
Iconic Producer Action Figures
Medicom Toy's Daft Punk Collectibles Feature Accurate LED Helmets
27
Whimsical 3D-Printed Figurines
IKEA Now Offers Quirky Figures That Can Be Printed at Home
26
Talkative Smartphone Toys
The Smapon Communication Toy Works in Tandem with a Phone
25
DIY Kid's Figurines
The Kidrobot Crayola Washable Vinyl Toys Can Be Customized
24
Eco-Friendly Card Games
'Go Eco' Teaches Players About Conserving the Environment
23
Children's Cross-Stitch Kits
Seedling's Cactus Embroidery Kit Encourages Hands-On Play
22
Customizable Role-Playing Weapons
'Change Blade' Lets LARPers Build Their Dream Weapons
21
Fantasy Mission Board Games
The Witcher Adventure Game Consists of Team-Based Challenges
20
Woven Wood Bear Toys
Medicom Toy and Karimoku Collaborated for a Woven Wood Bearbrick Edition
19
3D-Printed Rover Models
This 3D-Printed Model from NASA Mimics the Design of the Curiosity Rover
18
Female Scientist LEGO Sets
This New LEGO Set Celebrates the Women of NASA
17
Fruity Fast Food Toys
McDonald's New Toys Feature Sanrio Characters in the Shape of Various Fruits
16
Classroom 3D Printers
XYZprinting's 'da Vinci miniMaker' Printer for Kids is Designed for School
15
Smart Alphabet Toys
These Classic Wooden Letters Teach via iPad Apps
14
RPG Smartwatch Games
Square Enix is Launching 'Cosmos Rings' as a Game for the Apple Watch
13
Retro Gaming Consoles
The Sega Genesis is Set to Be Launched as a New Nostalgic Toy
12
DIY Slingshot Toys
Pied Piper's Build-Your-Own Slingshot Kit Revives a Retro Pastime
11
3D-Printed Board Games
'mARENA' is a Combat Game That Combines Magic and Strategy
10
Angelic Skateboarder Collectibles
Mark Gonzales' Angelic Character Was Adapted by Medicom Toy
9
Arcade-Themed Card Games
The Street Fighter Deck Building Game is Inspired by a Digital Classic
8
Reimagined Red Monsters
Medicom Designed an Elmo Toy That Transforms the Character into a Bear
7
Survival Video Board Games
The Oregon Trail Video Game is Now a Tabletop Version for Families
6
Motorized Surfer Figurines
The RC Surfer 3 is a Mechanical Toy That Simulates Carving a Wave
5
Self-Driving Racer Robots
Formula Pi Invites Coders to Program and Race Self-Driving Bots
4
Feminist Board Game Characters
Hasbro Recently Added a Female Scientist Character the Game Clue
3
Maze-Running Robot Toys
Kids Can Program Micro Bugs Through Mazes with the 'nano Nitro Slingshot'
2
Multiplayer Bluffing Games
Overseers is a Drafting and Bluffing Game for Adults
1
Getaway-Themed Card Games
Fugitive is a Two-Player Game Based on a Great Escape
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Kid-Friendly 3D Printers
The Kidoodle MiniBox A1 Bolsters Creativity & STEM Learning
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Imaginative Buildable Magazines
LEGO and WALLPAPER Presents the Over The Moon Magazine
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
Anniversary-Honoring Puzzle Cubes
Sanrio Presents the New Adorable Hello Kitty Rubik's Cube
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Virtual Pet Pizza Promotions
The Pizza Hut x Tamagotchi Collaboration Features a Pink Dough Pizza
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Block-Building Botanical Workshops
The LEGO Botanicals Le Florist Flower Truck Boosts Connection
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Iconic Franchise Puzzle Partnerships
LEGO and Pokémon Join Forces on a Multi-Year Partnership
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Vibrant Slime Collections
Sloomoo Institute Introduced 18 Colorful Slimes
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Building Block Game Consoles
LEGO and Nintendo are Releasing a Game Boy Building Block Set
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Game-Inspired Playable Puzzle Sets
The Tetris Solid LEGO Set is Impressively Playable
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Kid-Friendly Digital Coloring
PalettePlay.art Has Customizable Coloring Book Templates
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
Social-Focused Childrens Games
Dragon Snacks Games' 'Solar Punk' Will Act as a Social Hub
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Cartoon Turtle Figurines
Teljesnegyzet Turns the Teenage Mutant Ninja Turtles to LEGOs
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Racing Video Game-Inspired Blocks
LEGO Introduces the Dynamic Super Mario Kart Set
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Resilient Play Platforms
Hot Wheels' Challenge Accepted Fosters a Growth Mindset in Kids
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Miniaturized Doll Carriers
The Toy Tushbaby Doll Carrier Scales Down the Tushbaby Hip Carrier
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Kindergarten-Focused Hands-On Learning Solutions
LEGO® Education Science Enhances Learning
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Artist-Inspired Flower Puzzle Sets
BelgianDesigner's LEGO Ideas is Inspired by Murakami's Work
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Colorful Bear Bluetooth Speakers
MoMA Joins Medicom Toy Corporation on the Audio Color Block 400%
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
AI Kid's Coloring Tools
ColorCraft AI Offers Educational and Engaging Art for Kids
Customizable Pen Kits
Clementoni's Pen Creator Studio Helps Kids Create Their Own Pens
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Engaging 3D Games
The FOROS Game Brings Timeless Fun with a Modern Twist
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Cognitive Play Platforms
Toddlr Offers Educational Games for Kids with Balanced Screen Time
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Transformative Floral Puzzle Characters
LEGO Korea Unveils the Floral Fighter Figures
Interactive Entertainment Board Games
MONOPOLY GO! Transforms Digital Mobile Game into Real Play
Recordable Stuffed Animals
DubiDo Factory Plushies Come with a Complimentary Voice Recording