From influencer esports campaigns to pizza-themed arcade games, this list of game trends for April 2024 explores how modern advancements enhance contemporary gaming culture and drive changes in business models, player engagement strategies, and cultures.
For food-focused gamers, Knorr's #ModTheVeg initiative aims to promote vegetables as superfoods within video games. Developed in collaboration with MullenLowe UK agency, this global campaign addresses the lack of incentives for players to pursue in-game vegetables by introducing vegetable mods that offer enhanced rewards.
Another example comes from Joshua Briggs, who has worked with RiffRaff Games to launch the new Sleight of Hand title. Briggs' latest addition is a mysterious game described as a "third-person card-slinging occult noir stealth sim."
The game centers around a character named Lady Luck, a former occult detective on a mission to track down and defeat her former coven.
Top 40 Games Trends in April

40
Long Battery-Life Smartphones
Motorola's 'Moto G Power 5G' is a Budget-Friendly Smartphone

39
Web3 Gaming Partnerships
DIGA Labs and Ambrus Studio are Forging a Web3 Platform for PC
38
Scent-Releasing Gaming Devices
The 'Gamescent' Syncs with Gameplay to Add a Sense of Smell
37
Multipurpose Scent-Releasing Wearables
Researchers at Stockholm University Created the 'Nosewise'
36
Retro-Inspired Gaming Controllers
The 8BitDo M30 Wired Controller for Xbox is Officially Licensed
35
Vegetable Power-Up Campaigns
#ModTheVeg by Knorr Makes In-Game Veggies More Rewarding for Players
34
Web3 Mobile Racing Games
'Dogamí Academy' is a Web3-Based Dog Racing Game on Mobile
33
Immersive Scent-Based Devices
Aromajoin Unveiled Two Immersive Scent Devices for VR Gaming
32
All-in-One Gaming Laptops
XPG's Xenia 15G Features an Array of High-End Components
31
Cartoon-Inspired Game Consoles
Microsoft Presents the Limited SpongeBob SquarePants Xbox Series X
30
Industry Veteran MMOs
'Andrew Gower' is Launching 'Brighter Shores' with Fen Research Ltd.
29
Pizza-Themed Arcade Games
Mike’s Hot Honey Launched an 80s-Inspired Game Called Slice Hunter
28
Handhand Console Game Launches
Mars After Midnight will be Launching on Playdate Soon
27
Partnered Mobile Game Controllers
Backbone Partnered with Call of Duty on the 'Prestige Edition'
26
Returning Fan-Favorite Fighting Games
MultiVersus is Returning on May 28th with New Characters
25
Creature Survival Games
The Developers of Temtem Made an in-Universe Swarm Survival Roguelike
24
Rental Cloud Gaming Services
NVIDIA Added a 'Day Pass' Option for GeForce NOW Streaming
23
Handheld Gaming Operating Systems
'PlaytronOS' is Optimized for Small Screens and Gamepad Use
22
Samurai Adventure Game Ports
Sony's Ghost of Tsushima is Coming to PC with New Features
21
Cloud Gaming Partnership Launches
GOG Joins Cloud Gaming with the Help of Amazon Luna
20
Influencer Esports Campaigns
Team Liquid is Partnering with Carrefour Brazil for a New Campaign
19
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
18
Family Game-Sharing Platforms
Valve is Introducing 'Steam Families' to Replace 'Family Sharing'
17
Mixed Reality Intergalactic Games
The Cozy Custom Starship Home Game is for the Meta Quest 3
16
In-Game Music Players
UMG and Republic Records Launch the Boombox Music Player on Roblox
15
Collaboration Cartoon Gaming Consoles
This Xbox Series X Bundle Showcases SpongeBob
14
Extendable Mobile Gaming Controllers
GameSir's 'X2s' Fits Larger Phones and Tablets
13
Iconic Action Game Ports
Supergiant Games' 'Hades' is Coming to iOS Devices via Netflix Games
12
Futuristic Lighting Action Games
Marvel 1943 will Feature Nanite and Lumen Technologies
11
Third-Person Alien-Hunting Games
HELLDIVERS 2 is a Cooperative Online Shooting Survival Game
10
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
9
Nigerian Esports Ecosystem Expansions
MOONTON Games Partners with the Nigeria Esports Federation
8
Online Family Sharing Systems
Steam Introduces the Steam Families Feature for More Sharing Options
7
Post-Apocalyptic City-Building Games
11 Bit Studios' Frontpunk 2 Game Will Arrive by the Summer
6
Customizable Virtual Islands
Players Can Now Create Their Own LEGO Islands in Fortnite
5
Intricately Developed Game Releases
Capcom Releases Kunitsu-Gami: Path of the Goddess This Year
4
South Asian Esports Camps
Team Flash Unveils a New League of Legends Camp in Ho Chi Minh City
3
Collaborative Platform-Backed Tournaments
CSGOEmpire Unveils its Own Counter-Strike 2 Tournament
2
Fantastical Dynamic Game Releases
Square Enix Official Releases the Final Fantasy 14 Game
1
Third-Person Noir Games
Joshua Briggs Presents the New Sleight of Hand Game Launch
Related Ideas
Pizza-Warming Console Sleeves
Pizza Hut Canada's PIZZA WRMR Helps Gamers' Slices Hot
Restaurant Fighting Game Collaborations
McDonald's and Warner Bros are Releasing Multiversus Toys
Squarish Cinematic Snack Sweepstakes
Doritos x A Minecraft Movie Partnered to Reward Fans
Shooter Game Console Releases
FragPunk Launches for Xbox and PlayStation on April 29
Show-Inspired Pink Tonal Sandwiches
KFC and Netflix Drop a Menu Inspired by Squid Games
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Esports Creator-Focused Tournaments
Disguised Toast is Set to Host a New Marvel Rivals Creator Cup
Game-Inspired Meal Kits
Home Chef x Minecraft Partner for Dishes Inspired by the Game
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Humorous Indian-Flavored Ice Creams
Deep Indian Kitchen Embarked on an April Fools’ Day Launch
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Virtual Cooking Adventures
Infinite Chef Provides a Dynamic Platform for Culinary Experimentation
Video Game-Themed Noodle Promotions
The Yoshinoya Operation Full Stomach Campaign Stars Kirby
Creative Game-Themed Peripherals
The Higround x Minecraft Collection Has Several Styles
Game-Themed Noodle Launches
KRAFT Mac & Cheese and Nintendo Debut New Super Mario Power-Up Shapes
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Mainstream Metaverse Experiences
The Sandbox's 'Alpha Season 4' Offered Brand Engagement
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Culinary-Centric Dating Campaigns
Knorr x Tinder Partner for the #UnlockYourGreenFlag Initiative
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Eco-Conscious Puzzle Games
Joe Jonas, Kwalee and PlanetPlay Promote Text Express: Word Adventure
Hands-Free Snack Dippers
Hum Hum by Heinz Helps Gamers Eat While They Play
Video Game-Based Prize Packages
This KRAFT Mac & Cheese x Nintendo Collab Boasts Game Elements
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Immersive Gameplay Features
The Sandbox Launched 'Game Maker 0.11' for Creators and Brands
4/20-Inspired Pizza Promotions
Pizza Pizza Relaunches its Iconic Pizza Pre-Rolls for 4/20
Restaurant-Inspired Grocer Food Ranges
LEON Grocery is Launching Two New Product Ranges
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
Wellness-Focused Gaming Platforms
TELUS Channels Interactive Games as Mental Support with GameRx™
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Bouillon-Based Food Campaigns
Knorr Launches 'Fast Food Remix' Music Video Featuring Ludacris
Cinematic Potato Partnerships
Albert Bartlett Partnered with Warner Bros. for A Minecraft Movie
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Interactive Sports Game Predictions
Guul's EURO 2024 Predictor Offers Connection and camaraderie
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Game-Themed Retro Keyboards
Higround and Minecraft Launch a New Collaborative Keyboard Collection
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Inclusive MOBA Tournament Series
The Equal Esports Cup Returns for a League of Legends Event
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Delivery Mishap-Inspired Campaigns
Knorr Launched its #DeliverBetter Campaign to Promote Cooking
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
QSR-Branded In-Game Experiences
The Jack in the Box Fortnite CEO Minigames are Branded
K-pop-Endorsed Game Cosmetics
Ovewatch 2 Partners with K-pop Girl Group LE SSERAFIM
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Game-Inspired Market Events
Riot Games Unveils the IRL Bangkok VALORANT Night Market
Social-Focused Childrens Games
Dragon Snacks Games' 'Solar Punk' Will Act as a Social Hub
AI-Powered Game Campaigns
G2A.COM Unveils AI-Powered 'Best Gate 2 Play' Campaign
Gamified Kindness Challenges
e.l.f. x Beekman 1802 on Roblox Kicked Off on World Kindness Day
Cult-Favorite Game-Themed Pizza Menus
Boston Pizza & Nintendo Debut a Mushroom Kingdom-Themed Menu
Western European Esports Expansions
OG Esports Launches its First Mobile Team for Honor of Kings
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Game-Streaming Business Partnerships
SOOP Partnered with DRX and Faker to Boost its Gaming Section
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Plant-Rich Retailer Ready Meals
The Waitrose PlantLiving Range Features Nine New Options
Latin American-Targeted Esports Experiences
Community Gaming Enters a Partnership with Moonton
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Rebooted Fan-Favorite Skating Games
EA Games is Bringing Back Popular 'skate' Franchise
Chef-Approved Video Games
Gordon Ramsay Finds His Zen Within the ‘Hay Day’ Ad
Home Improvement-Branded Games
Lowe's Partners with EA SPORTS to Make In-Game Appearances
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Expanded Game-Streaming Services
Sony Added a Number of Games to its 'PS Plus' Service in June
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Vegetarian-Promoting Game Events
The 'Veggie Hunt' Event in Subway Surfers Promotes Veggies
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Game Console-Branches Streetwear
PlayStation Joins F.C. Real Bristol and SOPH on a Fashion Capsule
AI-Powered Gaming Investment Platforms
Slingshot Debuts a Novel Investing Model for Individuals
Cinematic Martial Arts Promotions
Premier Foods and Sony Pictures Celebrate Karate Kid: Legends
Charitable Developer Games Showcases
Humble Bundle is Hosting its 2025 Games Showcase
Noodle-Based Esports Deals
Fnatic and Pot Noodle Debut a Partnership for the BLAST Spring Finals
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Future-Facing Food Menus
Fura's Future Food Menu Explores the Impacts of Climate Change
Streaming Series Video Games
The 'Thronglets' Game is Inspired by a Black Mirror Episode
Collaborative Branded Mobile Games
CD Projekt Red is Working with 'Scopely' on New Game
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Influencer Esports Campaigns
Team Liquid is Partnering with Carrefour Brazil for a New Campaign
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Competitive Partner Programs
Supercell Adds LOUD, Gen.G & Team Heretics to the Brawl Stars Program
Regionally Flavored Meatless Foods
The Tofoo Co's Products are Perfect for Fans of Meatless Meals
Beverage-Focused Esports Deals
Ghost Gaming is Set to Introduce Sly to a New Esports Audience
Multi-Genre Multiplayer Games
'Shape of Dreams' Blends Popular MOBA and Roguelike Gameplay
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Multi-Brand Esports Deals
Red Bull, Nissin Cup Noodles and Kreo Team Up with College Rivals
Ramen-Themed Esports Deals
Nongshim is Now the Official Partner of the Die Techniker Prime League
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
African Esports Phone Partnerships
Samsung Ghana Unites with PlayProvince’s Call of Duty Team
Game-Collaborative Phygital Apparel
Balenciaga Unveils a Collaboration with Need for Speed Mobile
Second-Hand Tech Deliveries
CeX and Just Eat Takeaway.com Will Deliver Pre-Owned Gaming Products
Retro Arcade-Themed Capsules
The Hundreds and Tetris are Teaming Up on the 'Future Vintage' Line
International Cuisine Grocery Ranges
The Co-op 2024 Summer Range Features Fare from Everywhere
Automated Esports Tournaments
Eden Esports and H8R.gg Will Host a New Broadcast Without a Crew
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Southeast Asian Esports Conferences
MOONTON Games Unveils the M6 Summit Conference in Malaysia
Esports Expansion Agreements
Gentle Mates, Visa Premier, and Volvic Team Up to Expand into the US
Skill-Focused Gaming Experiences
TiltPlay Officially Launches on the Soneium Ecosystem
Culinary Battle Games
Show Me Your Chef Recreates the Excitement of Cooking Competitions
Video Game-Inspired QSR Promotions
Chipotle Customers Can Now Earn Tekken 8 Rewards with Purchase
Automaker-Backed Gaming Events
Honda Unites with Twitch to Offer Activations at Twitch Rivals
Youth-Focused Game Tournaments
Inter Milan and Mkers Unveil a New Fortnite Tournament Series
Youth-Supporting Esports Opportunities
British Esports Launches the PUBG Mobile College Tournament
Dairy Farm-Focused Games
GameSquare Taps Dairy MAX to Debut a Fortnite Farm Tycoon Campaign
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Emerging Esports Talent Programs
Krafton India Esports Unveils a New 'Rising Star' Program
Gaming Platform Rebrands
Marblex Gaming Platform Rebrands with a Bold Focus on Fun and Community
Vegan-Friendly Restaurant Chain Menus
Spice Grill Flame is Introducing Two New Categories
Marketing-Focused Esports Deals
OG Esports Partners with Valhalla to Revamp its Player Jerseys
Educational Esports Experiences
Gameplan Taps PSEL to Create Dynamic Learning Opportunities
Sponsored Esports Watch Parties
OpTic Gaming Taps Smoothie King for Call of Duty Watch Parties
Expanded Digital Game Distributions
Limited Run Games Expands with Three Exciting Titles
Indian Shooter Game Promotions
KRAFTON Partners with S8UL to Promote Bullet Echo India
Third-Person Noir Games
Joshua Briggs Presents the New Sleight of Hand Game Launch
Competition-Based Esports Partnerships
Esports World Cup Recruits Heinz, Logitech G, and Secretlab
Collaborative Restaurant Recipe Kits
GRUBBY and LEON Grocery Partnered on Limited-Edition Dishes
Learning Game Platforms
Study Snacks Turns Vocabulary and Knowledge Learning Into a Fun Game
Daily Gaming Mystery-Solving
Players are Tasked to Guess the Game with 'Daily Game Trivia'
Indie Game-Adapted Movies
The El Paso, Elsewhere Game is Getting Turned into a Movie
Newspaper Gaming Platforms
kr3m Crafts an Interactive, Reader-Centric Gaming Platform for Le Monde
Gaming Market Strategies
Leagues.gg Launches the Leagues Media Subsidiary for Gaming Projects
Educational Esports Endeavors
British Esports Debuts an Education Partnership with Level Infinite