Higround and Minecraft Launch a New Collaborative Keyboard Collection
Kanesa D — May 23, 2024 — Pop Culture
References: higround.co & hypebeast
Higround is launching a new collaboration with the sandbox title Minecraft, delivering a line of themed peripherals inspired by the game. The lineup includes the Basecamp 65, Summit 65, and Performance 65 keyboards, each adorned with distinctive designs inspired by Minecraft's landscapes and characters. The collection is further enhanced by matching mousepads, which encapsulate the essence of Minecraft's pixelated universe.
“Many view video games as mere entertainment, but we see them as a powerful medium for creativity. Minecraft has inspired a generation to build and create from a young age. This collaboration highlights the artistic side of gaming,” said Rustin Sotoodeh, Creative Director and co-founder of Higround.
The new keyboard collaboration will launch on May 29 through Higround's website.
Image Credit: Higround, hypebeast, higround.co
“Many view video games as mere entertainment, but we see them as a powerful medium for creativity. Minecraft has inspired a generation to build and create from a young age. This collaboration highlights the artistic side of gaming,” said Rustin Sotoodeh, Creative Director and co-founder of Higround.
The new keyboard collaboration will launch on May 29 through Higround's website.
Image Credit: Higround, hypebeast, higround.co
Trend Themes
1. Game-inspired Peripherals - Peripherals designed with popular gaming themes offer a nostalgic and immersive experience for users.
2. Collaborative Branding - Brand partnerships with iconic games can leverage fan loyalty and expand market reach.
3. Themed Office Accessories - Office accessories featuring beloved game designs can transform workspaces into personalized and engaging environments.
Industry Implications
1. Gaming Accessories - This industry is evolving through integration with well-known game franchises, enhancing user engagement.
2. Consumer Electronics - Consumer electronics companies are increasingly embracing themed designs to cater to niche markets.
3. Office Supplies - Office supplies are becoming more personalized and themed, reflecting individual interests and hobbies.
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